Sean Kaye
@SeanDoesLife
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I talk about growing side hustles while working full-time | Building side hustle businesses for 20+ years | I share details about my side hustle experiments 🧪
Sydney, Australia
Joined January 2023
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Pinned Tweet
You should be writing longer form tweets.
Period.
I'm not going to be one of those Twitter Bros with my 850-person account telling you how to grow to be massive, but here's what I've seen.
Let me explain...
@pauldm
tagged me in a comment and asked what I'd seen, so I started…
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One of the best business lessons I’ve ever gotten came from video game streamer
@NICKMERCS
.
“I eat, we all eat!”
Nick was streaming and his squad had just won like $50k in a Warzone tournament.
The whole stream turned into a massive party - music, Nick was going off, chat was…
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@Lauramaywendel
This was embarrassing to watch.
Imagine, this is a company worth trillions.
I’d fire everyone in marketing.
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@searchliaison
@nichepursuits
Genuine question - why are large sites like New York Magazine, CNN, Tom’s Guide, CNET, Forbes, and Business Insider not deemed unhelpful in the extreme when they write unrelated content purely targeting search engines.
Let me give you my logic.
Presumably Google ranks these…
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Google has a "big publisher" problem and I think based on what I've seen from
@searchliaison
recently... they know it.
Being the generous soul that I am, I have a potential solution.
Let's call it the "Magazine Stand Update".
I'll start by framing the situation.
Right now,…
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@searchliaison
@nichepursuits
I appreciate that reply because the last point is transparent and honest, that's fair play to you.
I think large sites should have to adhere to stricter topical authority guardrails than average sites because their link profiles over time and generally perceived level of…
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@VikasAgr1984
@dvassallo
You should go look at Lifestage to see how well FB builds copycat social media companies.
They’ve tried to copy Snapchat four times and failed miserably.
Or Facebook Gaming’s attempt to be Twitch… LOL.
Etc, etc, etc…
FB knows how to inject ads. That’s it.
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Dan reached out to me by cold DM.
Someone is teaching these muppets this shit and I’d like to know who it is.
Anyway, I asked Dan to backup his claims… worth reading the screenshots.
I’m improving my replies.
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@Nicolascole77
27 years of marriage under my belt.
- Try and eat dinner together at the dinner table every night togetheras a family, no devices. If and when you have kids, extend this out to them.
- Go to bed together most nights if possible and try to do it at least 45 minutes to an hour…
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This is one of the most savage and well-written takedowns of Google I've seen in a long time.
I would have been proud to write something this well-researched and articulate - this is
@ViperChill
level quality analysis.
This clearly demonstrates that when
@searchliaison
…
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I'm so bored of productivity pimps and framework junkies.
How many frameworks do you need to run your day?
If half of what you read on Twitter were true, some people spend three-quarters of their day following a framework and the other 25% creating new ones.
The reality is...…
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This is an exceptional thread and conversation that
@natejhake
started.
In essence, Google took his images (some including him!) and his content, created snippets out of it in SERPs and basically generated a scenario where a search user doesn’t even have to go to his site to get…
@natejhake
I appreciate your thoughts and concerns. I do. The intention overall is to make search better, which includes ensuring people do indeed continue to the open web -- because we know for us to thrive, the open web needs to thrive. But I can also appreciate that this might not seem…
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Here's another thing for folks suffering with the HCU from Google.
Stop anthropomorphizing the Google algorithms.
Google is a series of machine-learning algorithms... very smart algorithms.
But algorithms just the same.
Google doesn't "know" what "helpful content" is.
Google…
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I'm curious to hear how
@JohnMu
and
@searchliaison
feel about this.
It's pretty obvious that Sports Illustrated was using AI-generated content with fake user profiles to promote affiliate products on Amazon.
This is not "Helpful Content" and was clearly done with malicious…
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One of the worst decisions I've ever made for personal productivity was adopting the "Second Brain" framework back in January.
It chalked everything.
I spent a lot of time reorganizing files and folders, restructuring archives, and building a personal knowledge management…
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I'd say 92% of advice you see on Twitter is terrible for your mental health.
Let me ask you a simple question:
Are you having fun on Twitter?
I bet a lot of people reading this right now, probably aren't.
I reckon that some of you are anxious and stressed because you're not…
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One thing I get asked in DMs a lot is:
“How do you find time to have a family, build side hustles, be on Twitter, and work a full-time 9-5?”
Simple truth.
I stopped playing Call of Duty and video games more broadly.
I cut back YouTube.
We don’t have “cable” or a TV in our…
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@aakashg0
Steve seems to be a pathological liar.
It's often a consistent thread for a lot of these early founders and ultimately CEOs of large social companies.
Dorsey, Zuckerberg, and now Huffman.
They just straight up lie and gaslight as their MO.
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I think that's unfair on average people.
Everything that they have been told by society and their leaders for the last 35 years has been a scam.
They were told to stay in school, get good grades, and develop modern skills.
They needed those modern skills because the ruling…
The average person thinks everything is a "scam".
And that's why the average person is broke.
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Let’s murder another sacred cow.
Writing for yourself two years ago is kind of lame advice.
You’d be telling yourself to do a lot of things that no longer work or platitudes like, “Build a writing habit”.
Why are you chasing newbies? Why are people recommending it?
Because…
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What’s the deal with these young guys online telling other young guys to ignore women?
Is this some Andrew Tate recycled bullshit that I’m too much of a GenX Boomer to understand?
I’m lost on this one.
I’ll be 49 next month and have been married for 26+ years of that and…
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My wife was publishing a piece on one of our niche sites today and so she was getting an image from MidJourney.
Her prompt was: "high-res realistic photo of an average looking man blowing his nose with a tissue. There is a cat in the background."
She got this.
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Be careful when people are telling you to use a marketing tool and start positioning it as a "virtuous thing to do".
I don't consider myself a cynic by nature, in fact, I'm kind of an optimist, but I also didn't fall off the back of a turnip truck yesterday either.
Things like…
My favorite thing on the Creator Network right now is how excited people are to send subscribers to their favorite newsletters, without worrying about what they'll get back.
Pay it forward.
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This is why I found PARA and Second Brain to be the most counterproductive thing I’ve ever implemented.
I spent stupid amounts of time collecting information, cataloguing it, considering it, reviewing it, moving it, and reshuffling it.
I ended up spending more time not doing…
The most successful creators don't spend their time bookmarking a bunch of content they plan on coming back to.
There's a lesson in there.
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Time to call out some Twitter BS.
When someone tells you that “algorithms don’t matter and it’s all about your content” they are lying to you.
In November 2023, as I write this, that type of statement is objectively false.
And the question you need to ask yourself first and…
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Don't pretend or lie to yourself that you're creating something and selling it because it's "good" for your audience.
Be honest, you're doing it because you want to make money at it.
It's ok. Capitalism is awesome.
What's not awesome is this faux veneer of "OMG! I realized…
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Seriously though, with these latest Reddit and Google announcements, it's easy to see why people turn to black hat and parasite SEO tactics.
Why wouldn't you?
Google clearly doesn't give a rat's ass about quality results if they are slipping in between the sheets so much with…
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Stop listening to low-quality advice on Twitter.
It's just junk food for your brain that will do more to set you back than anything.
I was just taking a break and scrolled through my Twitter feed and the people telling you to not post platitudes are often the same people…
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@JohnMu
@ArielleCPX
Everyone who works for Google in the search area should be forced to create a content driven website and have the success of that site directly tied to their remuneration.
It's pretty easy to make flippant comments about people respinning Reddit content when you don't actually…
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@lilyraynyc
This is a really good video.
I think one of the things that is most annoying about how Google functions is that it seems to have developed this "opinion" that small publishers trying to make money from their content should be considered suspicious.
So to your point in the…
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Over the last 20 years of doing business online, the
#1
lie I see marketers tell is the "six-figure" lie.
They have one month where revenue (before costs) is over $8500.
Now they're "making six figures".
You aren't "making six figures" until that's your after-tax income.
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@grayhoodie
@BoundingComics
The Dept of Antiquities in Egypt suggest based on evidence that she was Macedonian Greek heritage. They don’t suggest she was Egyptian.
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@searchliaison
@nichepursuits
Sure, I agree with you that a site like I mentioned are probably ranking for that specific term by happenstance and totality of content - Google being able to find that is what makes Google Search special.
But it also is an argument against your point about about not writing for…
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I have over 120,000 Udemy students and thousands more across other platforms, plus almost two decades of experience selling info products.
The vast majority of freebie seekers, and I'm talking like 95% don't touch the product.
Completion rates on a free course are never REALLY…
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I did a search on Google “How to use iPad Pro as stream PC”.
The top 3 results are videos, all entirely unrelated to my query - they answer the wrong question.
The first link to a site is to Quora.
The person answers the question I asked… he’s just wrong.
Not a little bit…
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Someone asked me in a DM today:
"Why do you use Twitter if you're not building a business or a personal brand?"
The answer didn't resonate with them.
I like talking shit on the internet and interacting with people for fun.
Not everything has to serve a purpose.
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I’m making two changes to our website portfolio business right away as a result of this latest HCU from Google.
1) I will no longer refer to my sites as “niche sites”. Our business is a small publishers. If Google wants to favour large publishers over small publishers then…
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If anyone tells you that building a side hustle is easy just nod, smile sweetly, and walk away.
Ignore everything they say.
It's super hard.
It's even harder if you have a busy 9-to-5 job, a spouse, and a family.
The number one mistake people make when they choose to do this…
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Hello to all then new followers I’ve woken up to this morning.
I will inevitably disappoint you, but if I can make you laugh a few times along the way, it will ease the pain for you!
I have nothing to sell or promote to you… I just post stuff that interests me.
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Beware of “Internet Marketing Math”.
We’ve all seen this.
“To make $100k/yr, you just need to make $275/day. You just need to sell 10 low priced, $27.50 products per day and you’ll get there.”
This math trick is a trope.
It gets pulled out and re-used in various forms all…
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I just got a verbal close on a $250k consulting deal for work during a 25-minute video call.
If you're selling anything at bigger ticket numbers, you have to be selling person to person.
I jumped on a call with a client for work at short notice, I'm on vacation this week, so it…
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It’s been an interesting day since I wrote my post about Google and big publishers.
I’ve had some weird DMs but also multiple requests to appear on podcasts and write guest posts.
That was unexpected.
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I'm going to start pruning the people I follow on Twitter pretty soon based on who's left for the clone.
Basically, you're going to start to see people who've decided to invest their actual time over on that app because they have to do it manually, but will still "broadcast" on…
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Kind of cool, approaching 1m impressions of my tweets in a month.
That's kind of mind-blowing to me considering this account that had under 400 followers less than a month ago.
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Someone is always trying to sell you a system.
This has nothing to do with you and everything to do with what they want to sell you.
Side Hustlers and Solopreneurs spend too much time and money on "systems" and end up wasting both.
I say that as a technocrat - I love using…
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Is your goal to be a "meta" creator?
Are you trying to "create content" so that you can make money creating content for other people who want to... learn how to create content about creating content for people who want to create content?
It's an ouroboros - the snake eating…
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I love my iPad Pro that I bought in January.
But I'm finding myself drawn back in to using paper notepads and flip notebooks to take handwritten notes.
When I use traditional pen and paper to keep to-do lists, my productivity skyrockets.
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This is my new way forward for dealing with the time and energy bandits who cold DM me.
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Or… alternatively, you can stop wasting time with pretend busy work and just do stuff.
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I get asked a lot…
“How do you write so quickly and say so much? How do you get anything else done?”
Over 850 days of writing daily emails to my list without missing a single day and the average email being 1200 words is how.
Writing isn’t so much a skill, as it is a muscle…
6 months on Twitter improved my writing more than 2 years of pursuing my English degree.
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A couple people asked me why I said the new Twitter clone will likely not succeed.
I have a bunch of thoughts, but the biggest one is - who is the early adopter audience?
Mostly people who are at the front of any adoption curve... a bunch of "content creators".
And you know…
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Do the work.
Stop talking about it or telling everyone what you're "gonna" do.
Just put the reps in... quietly at first.
I like the idea of "Build in Public" from the perspective that talking about what you're learning as you learn basically reinforces it for you.
If you have…
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Most people pimping the solopreneur life sound like they have a crappy job with a terrible boss.
Their “Hyper Productive” lifestyle often starts to skew towards behaviour patterns that look a lot like the “wage slave” lifestyle that they “escaped”.
Wake up at ungodly hour - ✅…
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@Charles_SEO
I'm sticking with my theory that Google has no idea what the ML for the Helpful Content System is doing and that it's now become too complex to fix without removing entirely.
I think they've decided to just let it roll because it's only impacting small publishers and Google is…
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I stayed up until after 1:30am to see my followers tick onto 666 because I’m a toddler.
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I like
@SahilBloom
, I think he’s a smart guy.
He’s seeing exactly what I said yesterday.
Instagram’s algorithm pushes you to their mega influencers and celebrities because it keeps people engaged and brings brand advertisers to the platform.
Small creators are going to get…
Here’s my current feed when I open it.
Again, I know nothing about anything, but this doesn’t make me want to open it a hundred times a day.
That is a nice poem from Khloe, though.
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Burning the boats is great if you're in your early 20s and you've just graduated from the School of Mom & Dad's House and you have no commitments.
Have a lash at something, take a risk, worst case scenario you fail and you have to get a job.
But this advice needs to be…
It literally makes me want to vomit 🤢 when 20-somethings tell me the only way to 'make it work' is to quit your job so you have no way back.
There are endless options on this creator path.
👉 You can pave your own path
👉 You can create your own lane
👉 You can do it…
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Here's my thing...
I'm not here to help you.
I'm not going to teach you how to "build a brand" or "create your perfect life".
I'm going to treat you like an adult.
I'm going to see things and tell you what I think about them... good and bad.
Then it's up to you to engage…
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Children would eat cake for dinner and ice cream for breakfast.
Just because people like something doesn’t mean it’s the best thing for them.
For years, Google told us they were looking for the best answer to queries from authoritative sources.
Now, u/Facebumrandy76 is the the…
Google's
@searchliaison
explains why Google Search show so many Reddit and forum threads in its search results - because searchers seek it out and like it via
@lilyraynyc
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If someone makes 80% or more of their income in telling other people how to make money online, be skeptical.
Unless you want to do that too, there’s generally a LARGE practicality chasm between the people teaching “make money online”.
Ask to see their social proof for…
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DM from random just now:
“Why do you give other people advice? Why don’t you just stay in your lane?”
Ditto, my friend, ditto.
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With all of these sites being hit, someone must be winning.
The traffic is going somewhere.
Be curious to see who the winners are out of this.
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@DessignNet
@searchliaison
@nichepursuits
If I wrote the best article ever written on <insert topical political idea of the day> the NYT could write an article that said, "Topical Political Idea of the Day is Poopy" and the entire content could be the word "Fart" written 20 times and they'd outrank me.
So that statement…
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Why would I “pay” for Google when I can just cut out the middle man, go to Reddit and Forbes, and search directly for the results Google gives me anyway?
Whoa: "Google is working on the biggest shake-up of its search business by charging for new “premium” features powered by generative artificial intelligence (AI), the first time it would put any of its core product behind a paywall."
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No joke, who is teaching shit?
Why do these dumpties pay someone to tell them to do cold outreach like a goober with no research at all?
So terrible.
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@theleoalexandru
@VikasAgr1984
@dvassallo
I’m not telling you anything - I’m pointing out the history.
After catching lightning in a bottle 15 years ago, aside from acquisitions, which platforms have they successfully built?
I dunno, name three.
I mean, they just lost $40B of cash over two years trying build the…
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I wrote about this a lot several years ago - this is the cost of being a Digital Sharecropper.
When you build your online business on a platform like Twitch, YouTube, Twitter, etc, you are a Digital Sharecropper.
You are building another company's platform.
Having your own…
“My career, everything that I’ve made… just everything will be gone.”
Korean streamer
@twitch_yummy_2
reacted to Twitch leaving South Korea and her losing her job
1K
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38K
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One of the single biggest time sinks in the modern world?
Trying to prove to people that “you’re right” on the internet.
There’s nothing in it even if you convince the person.
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Alright, not baiting for engagement, I'm just fascinated to see what people think.
If you had the free time and could just dedicate yourself for a bit to doing something - picking up a new hobby, learning a new skill, etc. - what would that thing be?
I'll start:
For me, the…
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Creators creating content for creators who create content for other creators.
It's so meta.
And it's almost always the surest path to failure for people who haven't "done anything".
If you're on Twitter telling people how to build an audience on Twitter and the only thing…
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@dvassallo
I’m not a Zuck guy, but there is no other big tech/MAMAA company CEO that could off the cuff talk about product like that.
He’s unique in that respect.
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Most email newsletters are dull and boring to read.
They look like walls of text with almost no interesting visual breaks and the content isn't really user-centric.
There are some however that have figured it out and these are the ones that I like for various reasons:…
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I like Reddit, but I don't "trust" Redditors.
Something
@ajkohn
said in a reply and an experience I had yesterday crystallised the problem I have with Reddit being ranked so highly by Google in search results.
Reddit is like an angry, slightly deranged, town hall meeting.
Let…
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Hi, I’m Sean.
I’m not a “brand”, I’m an actual person.
Nice to meet you.
Seriously though, I find something utterly loathsome about people referring to themselves as a “personal brand”.
Behave like a normal human being.
Sure, temper and accentuate part of your personality…
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You’ll read a lot of crap on Twitter about how to “build your business”.
Most of it is rubbish from people who built a Twitter Profile and monetized how to build Twitter profiles.
@elBenb0
goes deep on this one and explains how he’s literally made millions.
Not pretend…
Many years ago I remember reading a newsletter John Carlton wrote explaining the weird phenomenon of freelance copywriters spending years being broke, near homeless, going without food, and worse…
... to suddenly one day waking up to realize they’ve become so successful they…
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@nichealchemist
He’s a misinformation account for Google.
The weakness in their algorithms have allowed sites like Forbes and CNET to exploit their “authority” to move into non-adjacent spaces and take top positions.
Rather than “fix” it for this “edge case” it’s easier to say that’s “a good…
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I'd planned to do 180 days of writing on Medium but stopped after 45 days in mid-May.
In June, those 45 pieces I'd written in April/May netted me $0.86 bringing the total to about $25.
Medium is a slow grind that's not worth starting from scratch in 2023.
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Someone DM’d just now and asked,
“You have 2700 followers and you write stuff like this “Dan” post. What will you change when you have 5000 followers?”
What?
Why?
If I had 5k, 50k, or 500k followers, I’d still post the same goober nonsense that I post now.
I’m me.
With…
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A lot of “bigger creators” give really bad advice to people just starting out.
Is it malicious?
Not always.
Sometimes it’s just confirmation bias - they see what worked for them and then they think that’s “the way”.
Where it gets bad is with “meta” creators - these are the…
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Here’s my rule:
If you see someone doing something unethical and parasitic in its intent just because it “works”, it’s not “good marketing”.
Ethics matter.
Morality matters.
We don’t always get it right.
But don’t glorify shitty behaviour.
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My wife made this painting for me for my home office because I saw something like it in a TV show and said I liked it.
That’s actual gold leaf in the painting.
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Google’s search engine has gotten stupider over 2023.
The quality of the results to actually help me with what I look for has declined considerably.
The quality of the content they surface is often very low - the SERPS have the same vibe that they did back when sites like…
New product comes out,
I write an ‘X tips to’ type of article for the product.
I research competition to find all their articles are not updated for new operating system steps / devices. Not one has up to date info.
I publish an up to date, relevant, & helpful article.
I…
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Watching people question and criticize Elon Musk on Twitter over whatever he wants to rename this app is laughable.
In the last 15 years he's built:
- The most valuable car manufacturer in the world
- The best space transportation company in the world
- The most functional and…
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Prune who you follow on Twitter fairly regularly, that’s my top tip.
People talk about “being authentic” or whatever the hack of the week is, but they’re all nonsense.
If you enjoy scrolling your “Following” tab and engaging with the people there, Twitter will work for you.…
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Apparently, a webinar happened while I was asleep last night.
Good luck to everyone who said it was "life-changing".
If you're still consistently applying what you took away from it in 100 days, maybe it will be.
If not, then it was just entertainment for you.
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I’m thinking of doing a weekly “Spaces” chat here called, “Shoot the Shit with Sean.”
Hour or two of just talking about various things that people find interesting.
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I’m now seeing five tweets a day with people telling you how to run a “six figure business” for less than $500/mth in tools.
I mean, we get it.
We understood it the first 46 times people tweeted the same basic list.
The lack of originality is mind numbing.
Please stop…
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I've started referring to the strategy that big publishers use where they take their overall authority and create content to rank for anything:
Gorilla SEO
As in, "800lbs Gorilla".
So when you see Forbes and NYT ranking for "best air fryers 2024" - that's Gorilla SEO.
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Tomorrow is my 49th birthday and as I was thinking about life today, one thing struck me as a massive change I've seen in business over the years...
The RAPID acceleration of the intelligence of small business owners because of the internet.
I think back to the 80s and even…
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I have less than zero interest in see paywalled content in SERPs.
One of the single worst experiences as a Google user is clicking a result and being sent to the site only to find out you can’t read the content.
No problem with paywalled content, just shouldn’t be in SERPs.
@rustybrick
I mentioned paywall and gated content in my tweet not as some type of lecture but guidance because it's something any publisher doing gated content might want to understand.
Gated content isn't something that our crawler can see, unless publishers let us in. If they do, we can…
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Let’s play a game.
Why is
@ItsKieranDrew
popular?
The obvious answer for people that don’t want to scratch the surface is that he’s a good writer, he’s personable, and he’s consistent.
You’d be right if you ended there but you wouldn’t learn anything.
Allow me to explain……
Last week I was asked on a podcast what my best investment as a creator was so far.
I replied with the course Build Once Sell Twice by Jack Butcher.
But I was wrong.
It wasn't a course. Or mentorship. Or software.
It's something I don't see discussed enough on Twitter...…
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For smaller publishers and niche site owners, “building a brand” is a reactionary waste of time.
Start by asking yourself this question:
“How many small websites do you visit frequently by typing in their URL in the address bar or your browser?”
None.
That’s the honest answer…
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It’s pretty great to know that Sadie, Grace, and Ellie with a combined 2 followers love my Tweets/Comments and keep liking them.
It makes it all worth it.
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One of the greatest ironies of all time from Emmett Shear here.
He became CEO of OpenAI for about two days.
OpenAI scraped the internet and is making millions spinning other people’s content back that they didn’t ask permission to collect.
I’m not someone who takes it easy on…
The real villain here is Google.
Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet.
This is the natural end state of that process.
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Any idiot can be a contrarian on the internet.
It doesn't take any original thinking or talent to just lash out mindlessly at stuff - particularly popular ideas.
But does anyone benefit from that beyond the momentary rush of attacking something you don't like?
I like to point…
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Not gonna brag, but I just got $7 in royalties from Kindle for my book.
I'll be sure to try and not spend it all in one place.
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Here’s the thing with this interview.
Andrew Ross Sorkin was at a loss for words when
@elonmusk
told companies trying to “blackmail him” into towing their line to not advertise on Twitter and to “Go Fuck Yourself”.
I’ve seen people say that Musk has “Fuck You” money so he can…
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There's an uptick in bullshite on here at the moment.
There's a ton of people trying to convince you that you can "just build a personal brand" around the idea of doing nothing and become successful.
Who pays people to do nothing? Nobody.
Or people who are like, "Hot damn, I…
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Go home Grammarly, you're drunk. I'm not replacing "very attractive woman" with "handsome woman".
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Twitter just celebrated my birthday for me.
That’s nice of them.
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