A crowd is people paying attention to you. An audience is the RIGHT people paying attention to you. Quality beats quantity every time. I break down exactly how to build the right audience in my latest essay. Read the full essay:

In the digital economy, the scarcest resource isn't capital. It's attention from the right people. There's a critical difference between building an audience and gathering a crowd. Let me show you what I mean.

The single biggest shift you can make in your career is to realize that:. Making money is a skill. You can get better at it with deliberate practice. Everything changes when you shift your mindset from "What can I earn?" to "What can I learn?"

Want to make more money as a creator? . Stop chasing cheap sales. Jay Clouse breaks down why high-ticket offers make everything easier. @jayclouse

@jayclouse @PaddyG96 @Youshaei and @GeorgeBlackman_.

This episode with @jayclouse is out performing anything I've ever posted to YT. 15k views in 24 hours and climbing fast. Fun to see on my small channel. YouTube experts: how's that CTR and AVD?

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Today on the podcast, Jay Clouse breaks down online courses, community building, and creator monetization. - Why AI is reshaping how we teach and learn.- How Jay built a high-retention paid community.- The best path for creators to monetize small audiences. @jayclouse

It took 2 years, 4 months, and 14 days of building Kit to reach $6,500 in MRR. That's how much we added today. It's wild how much things compound at scale. And yes, today was an outlier. But still.

We're currently hitting our best summer of growth ever at Kit!. This is fantastic because summer has typically been a slower season for us as creators are more focused on being outdoors and with family than building their businesses.

What would it take to turn your podcast into a $1M revenue stream?. I do the math with Jefferson Fisher—he'd need $20,000 per episode in sponsorships. Or he could sell to a network for under $1M and let them handle the ads. The choice: creative control or guaranteed money.

At 53, Trent wanted to become a commercial pilot. He needed 1,500 flight hours and had limited time before mandatory retirement at 65. His solution? Build an audience. He got accepted into SkyWest in 18 months instead of 3-4 years. Read his story:

Audience + Alignment = Acceleration. Building the right audience doesn't just speed up your career—it fundamentally flips the risk equation. Your biggest dreams become lower risk when the right people are paying attention.

I know creators making $1.5–$3M annually from memberships. Their secret? Simple automation that moves people from newsletter subscriber to paying member. I share with Jefferson Fisher that it's not complicated funnels, just smart follow-up. @jefferson_fishr

Most people stop after doing something impressive. They accomplish the goal, then move on to the next thing without documenting what they learned. But that final step of sharing creates leverage that compounds over time. Read the full essay:

90% of people just consume content. 9% actually do something. Only 1% share what they learn. That final step—documenting your journey—creates all the leverage.

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Today, I have Jefferson Fisher back on the podcast—to brainstorm scaling his $2M business to $10M without losing his life. We map out:. - A membership that runs without him.- Systems that protect his time and voice.- Doing it while still enjoying life and having time for family