sarah
@SarahNoeckel
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Following
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Weird time for personal news but here we go:
After an amazing time in the B2B SaaS paradise
@DawnCapital
, I've joined
@northzoneVC
in London where I’ll invest at Seed 🌱 So excited to join this team and continue to partner with founders.
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Excited to announce that we at
@northzoneVC
raised €1B to invest from Seed to Growth.
If you’re building or brainstorming the future in B2B SaaS, data infra and web3, let’s talk!
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Hit £3k MRR (before fees) with
@femstreet
subscription today; ~450 paid subscribers; ~ 9,000 free subscribers all from WOM and Twitter.
This community is 🔥
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We still need to get more women onto the cap tables of successful companies, it's the roadmap to wealth
Who are the female operators with software/developer relations/product experience open to explore angel investing but have too much going on or may not be plugged in enough?
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“Start a newsletter, a passion project, or a new venture that lets you tie your identity to something that actually matters — your own name. Nothing is more liberating.” So proud of you
@polina_marinova
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🌅 Excited to join the
@Dawncapital
team to invest in
#SaaS
and fintech in Europe and support rockstar entrepreneurs.
#womeninenterprise
#womeninvc
🥳
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✨I am super excited to announce the launch of the
@Femstreet
membership: a premium version of our platform, the goal of which is to create a curated community with access to the best content, connections and opportunities for women in tech and VC. Want to learn more? Read on. 👇
10
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New Post: The Athlete CEO🏃🏽♀️
I am diving into how founders can learn from athletes to build better teams, the role of a coach & how changing momentum is not about changing potential, but changing the confidence in your ability to lead. 👇🏽
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ICYMI: Here's the latest version of my guide to crushing enterprise sales with so many resources about GTM, sales & marketing playbooks, templates + access to the global list of female angels.
If you are an early-stage B2B SaaS startup, I’d love to chat.
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If you’re raising a Seed round, ping me 😎👉🏼 sarah at northzone dot com
Cold emails to VCs can be very simple
- We're building __ for __ and why
- Raising €/£/$__ + funding history + traction
- You / your fund is interesting to us because of ____
- Team/founders based in ___
- Attach or link an overview
- Ask for feedback if they say not a fit
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2K
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Here are some stats, demographics and the top four things I learned from sending 💯newsletter issues and building the
@femstreet
community
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📝 In case it's helpful, here's a list of external resources to demystify the process of selling enterprise software ☁️Let me know if I'm missing anything cool!
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Signs that
@femstreet
community is 🔥
It organises itself and our fans/ subscribers become creators
Intra-audience interactions: members message via DMs, go for walks and schedule calls outside of our programming
Wish there were more hours in a day. Just getting started 📈
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With no social commitments in the past year, our entire identity has been swept up into our jobs.
It’s been so easy to double our work output and grow side hustles. But it’s not sustainable.
Yet getting out of lockdown in 3 weeks makes me anxious.
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7
92
Millennials on Monday night early 2020:
Out for work dinner
#2
in a different city than the one you woke up in this AM.
Millennials on Monday night 2021:
Negotiating sponsorship deals for your growing sidle hustle while gliding a jade stone Gua sha over your face.
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New
@northzoneVC
swag 🧨
Pretty cozy, no warm intros needed.
If you’re raising a Seed round, ping me 😎👉🏼 sarah at northzone dot com
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Hosting another women in enterprise tech event in London on March 4.
This is an invite-only program by
@dawncapital
@crane_vc
@femstreet
for founders and women in product, marketing or sales at B2B companies.
Apply here or tag someone we should invite:
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Enter the Community-Led Growth Nirvana
Communities are crowning new influencers in crypto, driving Github projects to global adoption, replacing formal classroom training & driving brands to tens of millions in sales.
6
12
58
Paris radiates with obsession to build & infectious optimism 🇫🇷
For the second time, Zeynep from
@generalcatalyst
& I hosted 30 women leading the way at next gen defining co’s at Pivot, Pennylane, Mistral, & more
Ready for round 3 in May 👉🏼✉️
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Working on something cool with
@femstreet
&
@beondeck
for January.
Who are awesome women in web3 (founders/creators/artists/investors) based in London?
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Thank you
@SlushHQ
⚡️for bringing us all together in Helsinki ❄️ Another great edition with old and new friends!
#slush2019
1
5
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Reading success stories from
@femstreet
premium members just made my day
This one secured more $ through the community than they intended to raise and made a new friend 🔥
2
5
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NEW POST: Unpacking The Data Hype - 5 Trends In Data & What Software Buyers Are Looking For In New Tools
As part of Snowflake’s buzzy IPO today, I want to dive more into why data matters & what companies are looking into to improve capabilities to work with data
1
5
53
Anyone building the next-gen Sales/CRM tool for product-led-growth? 👀
Existing tools don't really give GTM teams visibility into product usage & user journeys before payment
11
3
50
Back in London after a mind-blowing trip to SF and NYC. The most special thing
@femstreet
has given me; incredible relationships and new friends around the world.
You know who you are 🤩 Thank you!
1
1
50
Added a special section on Open Source go-to-market to my enterprise sales guide.
From documentation to community building and commercialization, what are the best
#opensource
resources to add?
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4
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Can’t find the right words for what happened in the UK in the last 24h
Friends, it’s time to start swim training for English channel crossing 🏊♀️
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In SF for a week 🙋🏻♀️ who are the rising stars in product and newsletter gurus that I should meet?
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@marianosterlund
Oh nooo. I’ve been here for the past two weeks and stockholm behaves like as the virus wouldn’t exit. No one cares about 2m rule either and no one wears masks. :/
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Every other week, a Head of Marketing or Comms at a company I admire is pitching me a story for
@femstreet
The internet is amazing.
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It's not even been a year since I last met
@ljin18
for coffee when she was still at
@a16z
Having nothing but utmost respect and admiration for what Li has achieved in the last 9 months. You're setting the bar high for all of us
New year, new VC firm ✨
Meet
@AtelierVentures
, a new VC fund that is dedicated to advancing the passion economy!
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3K
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Had a great chat w/
@adrianalfieri
of
@readtheproof
Among a range of topics, we dived into:
🚴♀️ Morning peloton rides
✍🏻 Content marketing 101
⚖️📱Staying disciplined online
⛔ Learning to say no
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Who are the best B2B Marketing and brand wizards I should talk to?
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With short videos and paid newsletters, everyone from superstars to half-forgotten former athletes and even journalists can, as one tech figure put it, “monetize individuality.” Welcome to the Passion Economy
2
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🎙 Had so much fun recording this
@associated_pod
and talking about my role at
@dawncapital
,
@femstreet
and how to carve out a niche for yourself in venture
We loved chatting
@SarahNoeckel
the founder of
@femstreet
& associate at
@dawncapital
- from all the cool companies they've backed (like
@iZettle
,
@collibra
,
@Mimecast
,
@onnahq
&
@dataiku
!) to how she carved out a niche for herself in the industry & more!
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@lolitataub
@femstreet
💁🏻♀️ Investor type: VC
🔮Thesis: data & dev tools, consumer social, future of work
🌱Stage: seed/A
💸Check-size: $500k-10m
🌎Geo: Europe and NYC
✉️ My DMs are open
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2
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My thoughts on
@dawncapital
leading
@tink
's $100m Series D. We have backed top tier Swedish founders with
@iZettle
previously and we look forward to Tink becoming a future European
#fintech
titan
0
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Incredibly grateful to have worked and learned from the wonderful group of humans
@dawncapital
💛 Special thanks goes to
@evplot
@joshbell
@MinaMutafchieva
@HaakonOverli
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I sat down for a fireside chat with
@uddback
of
@Mapillary
at
@SlushHQ
last week. These are the five key lessons she shared with me about making
#remotework
work.
0
5
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Great start to the week in 🇸🇪 with friends and family
@NordicNext
@neilswmurray
and female founders
@TheGroundMalmo
for
@malmostartups
Women in Entrepreneurship breakfast
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@JuneAngelides
@ellagoldner
@checkwarner
@diversityvc
@BMagistretti
@calfonsorico
@H4ryB
@Kieranleehill
@pinverrr
Build my network of founders & VCs through
@femstreet
, VCs pinged me for interviews but I did not fit their ideal profile initially
@jLiuster
brought me into
@dawncapital
and
@paulbz
watched me for two years before bringing me into
@northzoneVC
, couldn't be more grateful
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Community is increasingly becoming a department in its own right
How do you get started, and how do you ensure growth?
Last night,
@femstreet
hosted a Q&A with
@hi_kimjohnson
of
@genevachat
on how to build a community-first product. Dive into it here👇
1
4
26
Four reasons why I moved
@femstreet
to
@SubstackInc
👇stay tuned!
Welcome to Substack,
@SarahNoeckel
. Thanks for bringing Femstreet over.
Also, we like these reasons....
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"I built
@startupyworld
,
@ghost_knowledge
,
@modernbillboard
, and this newsletter (which now has over 12,000 of you) all in the past year without leaving my home, whilst mothering three kids under six."
@sariazout
inspiring as always
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1
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B2B SaaS party ☁️🥳
Join me for a Clubhouse session on trends and the future of B2B SaaS with
@markus0lang
@hkejefferies
@Jasamaze
@AkashBajwa96
@YTR4N_
Jan 28th at 7pm GMT — inviting all of you to tune in and ask questions!
0
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Most creators have multiple revenue streams & depend heavily on B2B monetisation
Negotiating with sponsors for
@femstreet
is incredibly manual & scattered across tools.
Literally can't wait for
@jenpphan
& team to launch
@GetPassionfroot
🍊🥭🍓🍇
1
8
25
Welcome to the
#DawnFamily
@Soldo
! Europe is fast becoming THE place to scale. Read more about London-based fintech Soldo’s latest funding round, which we’re co-leading alongside
@BatteryVentures
@Accel
#b2b
#fintech
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This team is unstoppable 🔥
We've raised our Series C at
@Hopin
I couldn't be prouder of the work our team has done so far, but we're just getting started.
@streamyardapp
joining the family was a highlight for this year! We have really big plans, I've written a bit about the story.
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Energy level at today’s
@femstreet
2021 review and 2022 goal session with community members was 12/10 🔥
We celebrated ARR milestones, successful fundraises, product launches, career moves, and bringing new humans into this world…
Pumped to see what everyone creates next.
1
1
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Workplace technology was for a long time a blight on the world of work. But things are changing.
What's driving the shift? And what does it take to win?
Read more👇
#futureofwork
0
4
24
Join our first
@femstreet
meetup in NYC 🗽👋 organised by the lovely
@lolawajs
🗓️May 15th, 6.30pm
📍
@abinbev
's
@zxventures
rooftop for 🍸🍺
0
3
23
Incredibly excited to see two of my favorite brand gurus
@gyllanderjenny
&
@N_Sportelli
get to together for
@thingtesting_
's next chapter
In the early days of
@thingtesting_
, I poured over
@ForerunnerVC
’s portfolio to find brands to test next. Now Forerunner has led our $2 million seed, and adding them as our partners on this journey feels like coming home.
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Excited to see a room full of amazing female leaders and operators from the enterprise tech world sharing insights about how they’ve helped build great companies, navigated careers and to help everyone make new connections 🙋🏻♀️
@crane_vc
@SVB_UK
#womeninenterprise
Thrilled to co-host with
@crane_vc
the Women in Enterprise Tech event thougth up by
@femstreet
. If we all pull together we can make a difference. Also great so see
@quantexa
represented.
#womeninenterprise
#about50
%ofthepopulation
@SVB_UK
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0
1
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1
4
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I often get asked about how I got started with
@femstreet
and grew the audience to a community.
Here are some tips from the Type House on what to write about, how to promote your publication and how to cultivate community
Involve your readers:
“Include reader/community generated content: incorporate comments and quotes from your community. It’s a great way to add a human touch to the newsletter, makes everyone feel involved and drives engagement.”
@SarahNoeckel
14/18
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0
1
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Sat down with
@bradleytusk
to talk about the stampede into seed investing, and how I grew
@femstreet
by focusing not just on building an audience, but creating a brand and sense of belonging 👇
0
3
24
Delighted to be included in the Women in FinTech Powerlist 2017 with
@soline_k
@anneravanona
amongst leading
#womenintech
and
#WomenInFinance
- Thanks
#WIF2017
@InnFin
We are delighted to unveil the 2017 Women in FinTech Powerlist, view it online here
@HoganLovellsFIS
@LBGNews
#WIF17
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It’s never too early to hire strong writers with a technical background:
- documentation
- customer stories
- product education
- job descriptions & investor updates
How
@datadoghq
got so good at content-driven growth: they hired full-time engineers to write blog posts.
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0
1
23
I wrote a review of my favourite activewear brand
@OutdoorVoices
New guest post out:
@SarahNoeckel
from
@femstreet
did an Outdoor Voices review 🏃♀️ thank you, Sarah! ✨
#doingthings
here:
@OutdoorVoices
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1
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It’s time to unwind between all our Zoom marathons🏃🏻♀️
Let’s talk about sleep and how you can implement quick and easy habits into your daily life to stay productive.
Really excited about co hosting this
@hopinofficial
event tomorrow with
@ChrisSurel
. Last chance to RSVP now👇
😴 Are you sleeping these days?
We are hosting an
@hopinofficial
event tomorrow to help founders better sleep.
@ChrisSurel
is a sleep recovery coach, and our very own
@SarahNoeckel
and
@paulbz
will share their experience as founders and investors 👇
0
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1
23
We recently co-hosted a B2B Marketing event with
@speedinvest
. In a series of three posts, we will tell you about the marketing lessons that the founders, operators & thought leaders shared with us that evening. First up let’s start with B2B Brand 👇
1
2
22
What a fantastic day
@joinstationf
🇫🇷 and honour to be spaking alongside all these amazing women today
#FForFemme
We loved sharing our story and learnings from building a newsletter, a brand and a global community. Thank you
@joinstationf
@roxannevarza
for bringing us all together today! 🤩
#FForFemme
🇫🇷
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“The ability to build (and re-build) our lives deliberately is what gives us confidence in the face of uncertainty.”
Incredibly well written
@ProfileRead
by
@polina_marinova
1
9
23
Great work has no time limits
Harry Bernstein wrote non-fiction his whole life, mostly with limited success. The loneliness he encountered following the death of his wife after 67 years of marriage, was the catalyst for him to begin work on his first book “The Invisible Wall”
1
2
23
Excited to join
@AkashBajwa96
from The European Tech Club on
@joinClubhouse
with
@Maren_Bannon
of
@January_VC
for this session on February 18 at 7pm GMT
Tune in 👇
0
1
22
Quick stop in Tallinn 🇪🇪 before
@SlushHQ
- thank you
@karmaventures
&
@Accel
for hosting this fantastic event with Baltic founders and investors
1
1
22
Observability is how you keep software on track. Yet, incident resolution is really hard & tools are disjoint.
It is time for new ways of collaboration in the SRE space.
Excited to partner with
@mies
& the
@fiberplane
team to go after this opportunity
0
1
22
Thanks to
@SalesforceVC
@JulieKainz
for hosting such a fantastic breakfast to celebrate and connect female trailblazers in the European
#SaaS
community.
1
0
22
100+ new jobs dropped on our job board this week 😎
Find your next great gig 👇
Friday Jobs Drop 🔥
Analyst
@FoundersIntel
:
Community & marketing Growth manager
@enter_neverland
:
Finance & strategy
@PilotHQ
:
Check out all of the open roles (or post your own):
0
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0
2
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The unstoppable
@hopin
team led by an incredible human
@johnnyboufarhat
💵 $100M ARR
🤓 100K Customers
👨👩👦👦 800 employees
👥 17M users
💥Today
@Hopin
announced its $450M Series D. Congrats to
@johnnyboufarhat
the team🙌
Since we invested in the seed round, Hopin has scaled from 8 employees to 800, delivering a product that users ❤️
We can't wait for what comes next🚀
0
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0
1
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Just launched the
@femstreet
2021 Starter Kit - Start the new year strong surrounded by ambitious women in tech.
Limited time offer to join our community for $79/year + a Femstreet 🧢
🎁 Holiday newsletter deal: Femstreet 2021 Starter Kit
The year 2020 hasn’t exactly gone how we've planned it but this won’t stop us from making things happen in 2021.
Join now and get 21% off for one year and a Femstreet 🧢 Offer ends Sunday, Dec 6th
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3
3
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Focus on:
Finding a new rhythm designed for sustainable consistency.
Being more intentional with how you get and give your energy.
0
1
21
Good piece on how livestreaming non-gaming content is becoming the future of live video entertainment
@andrewchen
@Tocelot
👨👩👧👦Higher engagement: personality and companionship becomes main focus
💰Greater monetization potential via donations & commerce
0
3
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The rate at which talented people are joining the
@femstreet
@Pallet_HQ
Talent Collective 📈
The last four people to join:
∟Data scientist from Google
∟Consultant from Bain
∟PM from Auth0
∟Growth from Soundcloud
All female ⭐️
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And hey guys/men, this isn’t just by women for women – it’s about women! Having inclusive discussions and making diverse connections with everyone is critical to our mission.
I hope you will join me as we continue to build this community and realise our shared vision.
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How consumers pay and shop today is different from what existing credit providers offer.
Excited to welcome the
@yondercard
team to the Northzone family, rethinking what it means to take out a line of credit through hyper-personalisation & open banking behavioural underwriting.
A new kind of credit card launches today — and it's backed by
@rioferdy5
⚽️
@sharmadeanreid
@localglobevc
@seedcamp
&
@northzoneVC
Yonder offers a much more "millennial" set of rewards than old school credit cards like Amex.
@Amy_EOBrien
has more:
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6
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1
2
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Incredibly proud of my friend
@gyllanderjenny
and excited for
@thingtesting_
's next chapter📝🚀 Become a Thingtesting supporter and close friend today 👉
1
1
20
Interesting article on “Why your startup idea isn’t big enough for some VCs”
@mattermarkdaily
#founders
#investing
0
7
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Not surprised that everyone wants to come to Europe for summer. 🥰
Back to work now!
2
0
19
In summary, data is revenue and revenue is sexy. Read the full post unpacking the hype around new data tooling here
3
5
20
I talked about the importance of content, curation and community at the beginning of the year. There has never been a greater time for Entrepreneurship from Home (EFH). 2020 is the year of the Passion Economy and you can make it yours.
2
1
19
With the aim to to build a supportive ecosystem for the next generation of female enterprise software company-builders,
@dawncapital
@crane_vc
@femstreet
hosted the second
#womeninenterprisetech
meet-up on March 4. Here are 9 key lessons from that night 🔥👇
Women in Enterprise Tech is the
@crane_vc
x
@femstreet
x
@dawncapital
collab to accelerate the next generation of female enterprise software company-builders. At the latest meet-up, star operators
@aefidler
@cbeeps
@S_a_b_r_i_n_a_C
shared their secrets...
0
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0
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Blown away by the responses, women in B2B are🔥🚀
Hosting another women in enterprise tech event in London on March 4.
This is an invite-only program by
@dawncapital
@crane_vc
@femstreet
for founders and women in product, marketing or sales at B2B companies.
Apply here or tag someone we should invite:
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0
1
19
Excited to talk to the Orbit crew about
@femstreet
next week 🙌
Join us next week and come ask questions for our next live Community Built discussion.
@patrickjwoods
and
@rosiesherry
will be talking with
@SarahNoeckel
on how she’s been building
@femstreet
1
3
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Based on my inbox, PR folks really think
@femstreet
is the
@axios
for women in tech 😅
Would have to hire an army of writers if I wanted to cover all the great things women are achieving these days. 🔥 One day...
0
1
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I must say
@forefront__
& it's new-ish product Signal consistently deliver on high quality content, curation, research and community.
Feels undervalued. I recommend it to everyone.
1
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