Adrian Alfieri
@adrianalfieri
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CEO @ Verbatim. Helping 200+ startups build content engines that generate demand.
Brooklyn
Joined May 2017
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Pinned Tweet
Today marks a new chapter for Verbatim ⚡
Fresh website. New brand identity. Growing team. Expanded vision.
We have big ambitions for the studio:
- 148+ clients (and counting)
- 10+ team members (and hiring)
- 18 months since launching last year
Social proof content is the…
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4 things I never regret:
- waking up early
- lifting every day
- calling my parents
- going for a long walk
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Old way: working 9-5 in the office
New way: working 24/7 but remote
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Two years ago my dream was to start a big tech company in a big city.
Now I want to work on multiple side projects in a cabin in the woods.
Times are changing.
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Huge career unlock is just being likable and ridiculously easy to root for
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Hanging out with ambitious people is the fastest way to level up
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5 books worth revisiting
• Siddhartha
• On the road
• Essentialism
• Atomic habits
• 4 hour workweek
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Hitting a point in my life where I don’t really want a big group of friends.
I’d much rather go deep with a close tribe and tight inner circle.
Depth over breadth.
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When I was still in college, I would’ve killed for a job at Bain or McKinsey.
Now I’d rather spend all day jamming on ideas with my close friends.
Creativity over stability.
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Big life update 🎉🎉
Hyped to officially launch Verbatim, a content studio built for commerce.
Here's what we do:
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Three decisions change your life.
1. The partner you choose.
2. The work you focus on.
3. The city you call home.
If you’re not happy, take a hard look at these and make some changes.
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Peak flow state music:
∙ Rufus Du Sol
∙ Trent Reznor
∙ Nico Jaar
∙ Odesza
∙ Lane 8
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Fresh interview with
@SahilBloom
:)
Three takeaways from our convo:
1. Block out your first hour for your most important task.
2. Your calendar is your highest leverage tool, use it wisely.
3. Execute short-term, but never lose sight of the long-term.
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Everyone I know that’s “successful” found a back door into their first job then worked like crazy to keep it.
There’s always a back door if you look hard enough.
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Shopify’s case study strategy is genius.
I spent a few hours last week studying it — and here are the 4 biggest takeaways from my deep dive:
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Don’t buy into the false narrative of hustle porn and endless work.
Take the weekend off and have a good time, life’s too serious as it is.
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Ramp’s case study strategy is phenomenal.
I spent a few hours this week studying what makes it so strong
And here are 4 of the biggest takeaways from the deep dive:
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You don’t have to wake up at 5 am and work out to be healthy.
Most mornings I just walk around the block and call my parents.
Find what works and stick with it.
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My apartment lease in Bushwick ends next month (finally).
Debating month to month Airbnb’s in smaller cities. Anyone doing this?
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Hang out with people that are constantly building and shipping
Changes everything
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Personal health moats:
• Get lots of sleep
• Limit alcohol
• Sweat daily
• Cut sugar
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Health is the single most impactful thing you can invest in.
If your body is fit, you can spend more time doing what you love.
If your mind is fit, you can be more present with those you love.
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It’s wild how physical environments can instantly improve my writing/clarity.
High ceilings, natural light, and lush greenery changes the game.
(tip - devocion in bk is always a vibe)
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The Sunday paper is unbundling in real time. Slowly, then all at once.
When I woke up this morning, I dove straight into these — not the NYT.
@farnamstreet
by
@ShaneAParrish
@ProfileRead
by
@polina_marinova
@divinations
by
@nbashaw
@femstreet
by
@SarahNoeckel
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Good things tend to happen when you ask for what you want.
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~ New interview with
@lennysan
~
We really got into it, covering his:
• Drive and ambition
• Angel investing
• Creative workflow
• Writing process
• Anti-goal system
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Just because you didn’t like lifting or running yesterday doesn’t mean you can’t learn to love them today
Don’t tie yourself to an old identity
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first day back in an office 🤩
forgot how much a physical separation between work/life helps my mental.
immediately feeling more calm.
(highly rec navy yard if you’re in bk!)
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Office perks in Jan 2020
∙ Unlimited coffee
∙ Snacks and beer
∙ Free parking
Office perks in Jan 2021
∙ Digital therapy coverage
∙ Free Peloton or Tonal
∙ Meditation budget
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My closest friends have an immense impact on my day to day ambition.
Be overly proactive and intentional about who you spend time with.
It matters more than you think.
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It’s reallly easy to fall into the trap of taking yourself too seriously.
Don’t. It never ends well.
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~ New interview with
@ljin18
~
We dive deep on:
∙ late night writing flow
∙ her vision for the world
∙ challenging the status quo
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6 lessons from turning 25:
Life update — officially in my mid twenties! Wild how time flies.
Cobbled together some of the big learnings from the past year.
I’ve come a long way, but there’s a hell of a long way to go.
Onward.
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I’m looking for new habits that help me both mentally and physically.
Currently rotating among these three, but hoping to add a few more:
• morning run
• midday walk
• evening yoga
Any ideas?
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Life update:
I found my cabin in the woods.
I’ll be living upstate for the next six months, trading city sirens for slow mornings and evening hikes.
If you’re around drop me a line!
Two years ago my dream was to start a big tech company in a big city.
Now I want to work on multiple side projects in a cabin in the woods.
Times are changing.
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Easy changes, big upside:
• Drink water all day
• Eat more greens
• Call your mom
• Take a walk
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What I look for in my tribe:
1. high integrity
2. vulnerability
3. discipline
4. optimism
5. empathy
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New interview with
@scottbelsky
!
We dive into his:
• morning workout
• productivity upgrades
• competitive edge
• investing frameworks
• sleep routine
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Slept terribly last night, definitely feeling the brain fog today.
Aside from melatonin, any proactive tips for better sleep?
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Top 5 health tips via
@dunkhippo33
:
1) Build systems to manage stress
2) Block out evening time to relax
3) Triage meetings via email first
4) Avoid multitasking at all costs
5) Be intentional about recovery
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If you really want to work for someone you look up to, just ask.
Zero risk, infinite upside.
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If you want something, just ask for it
Literally zero downside
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Prediction: people will talk about therapy as openly as working out.
“I’m heading to therapy” will be just as common as “I’m hitting the gym.”
The stigma is already fading.
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~ New interview with
@wolfejosh
~
We cover quite the range:
∙ morning content diet
∙ information flows
∙ new age biohacking
∙ drive and discipline
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Slow mornings in NYC are so full of life and energy and warmth.
Blue sky. Light breeze. Good coffee.
Definitely going to miss this.
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First morning in the woods: mid 60s with heavy fog after a light rainfall.
Hard to express how calming it is.
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Daily reminder to drink more water and turn off your notifications.
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Most of life is just showing up even when you don’t feel like it.
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Find a pocket of time in the morning to just breathe and think and be still
If you take that time for yourself, the rest of your day will start to flow
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The best advice I got out of college was to (1) work really damn hard (2) never settle and (3) always bet on yourself
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Starting every day with coffee and email triage is a recipe for fatigue.
Your body was built to move and explore, not stare at a screen.
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How to upgrade your morning:
∙ Take a walk around the block
∙ Wait an hour before coffee
∙ Deep breathe or meditate
∙ Read or write for 20 min
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If you want to upgrade your health, start by focusing on the mundane
- morning routines
- midday breather
- afternoon gym
- evening rituals
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Update from the woods:
Fall leaves are just starting to turn!
It’s also getting quite cold, hitting the low 40s in the early morning.
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You can’t think clearly if your body isn’t well rested and fit. Health comes first.
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Last night it got into the high 40s
Fall upstate is officially here :)
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Don’t let your company or brand be your only source of self worth.
Diversify your interests.
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The single most impactful decision you can make is who you’re around.
Spend time with energies that take you higher. Don’t settle for less.
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The best advice I ever got was: Be willing to change everything in your life.
It forces you to start thinking big.
When you’re ready to drop everything and start over, new ideas suddenly appear.
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~ New interview with
@zebulgar
~
We cover quite the range:
• discovering twitter ideas
• structuring flow states
• evaluating tech talent
• cutting off screen time
•
@eightsleep
upgrades
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Don’t overcomplicate your life:
∙ Work on what you want
∙ Travel where you want
∙ Read what you want
∙ Date who you want
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We need more platforms for the creative economy like
@SubstackInc
During a crisis, it’s easy to forget the creatives.
But every morning, what I really look forward to is the niche newsletter from an independent writer.
Not NYT, but
@david_perell
Not WSJ, but
@femstreet
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What drains my energy:
- Lack of boundaries
- Inconsistent sleep
- Not slowing down
- Unhealthy diet
- Pessimists
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Buy your time and freedom back by ruthlessly cutting non-essentials.
Step 1: Default to saying no.
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Every weekend, I fire up Notion and dive into a weekly checkpoint.
It’s comprised of 15 questions:
1) Am I closer to freedom?
2) What did I ship this week?
3) Is my calendar optimized for flow?
4) Where am I trying to be too clever?
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Caught up with
@mrsharma
today.
We dove into his tactics around:
* Avoiding burnout
* Building in public
* Getting into flow
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Reflection helps you cut through the noise and sharpen your thinking.
Without it, you’re flying blind.
3 frameworks I swear by:
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Definitely missed the pace of NYC.
Just a bit colder than out west, but the energy is still unparalleled.
Hyped to be back for good :)
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An early mistake I made was failing to diversify my sources of self worth.
Tying your entire identity to a single outcome is a recipe for unhappiness.
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Build a life you’re proud of
- learn fast
- work hard
- read more
- sweat daily
- travel widely
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Spending time alone clarifies your thinking and calms the mind.
If you carve out space for solitude, it might just change your life.
It did for me.
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Considering a full social media drop.
I want to regain control of my time without losing touch with my friends.
Deleted FB, but unsure about cutting off Insta/Snap. Anyone done this?
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Deep friendships stem from long periods of time spent together.
“I wanted to invest in relationships that I wanted to grow, rather than just doing coffee after coffee.”
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Missing upstate mornings, but ready for the next adventure.
Brooklyn for a bit, then Miami Tulum and LA. If you’re around hmu!
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HYPED to introduce
@anna_merzi
as our CRO 🫡
I've known Anna for years and we had the opportunity to work closely on the content and GTM front at
@novel_commerce
.
Our north star at Verbatim is building an insane talent density at the intersection of content + demand gen.
Anna…
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Make your own decisions in life or someone will decide for you.
“Are you working off your own to do list or are you letting everybody else write it for you?”
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I’ve spent most of my post-college life chasing a glimpse of freedom.
Freedom from:
• Endless meetings
• Arbitrarily saying yes
• Energy-draining people
• Unnecessary obligations
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Today marks eight weeks upstate.
Beginning to understand why
@sacca
traded SF for Truckee.
Living outside the city allows you to write, focus, and build with clarity.
For the first time, you start playing offense instead of defense.
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Benefits of living in the woods:
∙ More empathetic, less critical
∙ More patient, less reactive
∙ More calm, less rushed
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Life gets quite fun when you accept the person you are, flaws and all
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Upgrade your content diet:
• Trade instagram for twitter
• Trade cnn for documentaries
• Trade sitcoms for sci-fi books
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Final stop of the nomadic excursion.
Slow sunday mornings in the backyard with sunlight streaming in.
Venice doesn’t disappoint :)
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Hard to overstate the impact of sweating daily on my mental health
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Build a life that avoids small thinking, cynics, and dull conversations
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Surround yourself with people that push you to grow, not stay the same
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When the world is in a state of flux, tether yourself to your habits.
Commit to the basics, day after day.
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Klaviyo has an amazing case study engine.
And I spent a few hours last week sifting through them to identify what makes them so strong.
Here are the top 5 takeaways from my deep dive:
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Making hard choices gets addicting when you start to see the returns
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Fave podcast eps this week, worth a listen (or two)
1 /
@jennifer
from
@away
on
@HowIBuiltThis
2 /
@gyllanderjenny
from
@thingtesting_
on
@Lumi
3 /
@adampritzker
from
@AssembledBrands
on
@twentyminutevc
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It’s impossible to be happy if you’re only hanging out with cynics.
Cutting ties can be hard but being unhappy is harder.
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