Thunder
@MakeThunder
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Thunder Experience Cloud solves bad ads.
San Francisco, CA
Joined April 2009
Why Every Ad Tech Company Must Understand Differential Privacy | AdExchanger
adexchanger.com
Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just...
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Google announced Chrome wants to move off 3rd-party cookies in 2022. Are you ready? Learn how Thunder is leading the ad industry toward a privacy-based, data-driven future https://t.co/SD6IdXSg1l
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What is 1st-party data? Can you build your own identity graph from it? All your questions about first party data and digital advertising are answered in our latest article https://t.co/4U9lcpa7IP
makethunder.com
What is 1st Party Data? First party data is information a company has directly collected itself on a consumer. For a brand, this data could be personally identifiable information (PII) such as name,...
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Brands, And Now Publishers, Must Get The Message About Programmatic Creative https://t.co/XgSFEAAEso
@AdExchanger
adexchanger.com
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business...
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Here's why #publishers will soon be waging a greater battle with privacy to build a sustainable #adsupportedbusiness. Know it all in this article by #KaMoLau, #COO of @MakeThunder
https://t.co/uWG5Q0Qo42
@MarTechAdvisor
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[Blocking competitors from YouTube] increased the long-term value of Google by billions of dollars because it strengthened the company’s grip on advertising technology, according to O’Kelley. "That’s kind of how monopolies roll," he said.
bloomberg.com
Brian O’Kelley built AppNexus Inc. to help companies advertise anywhere on the internet. Its software plugged into virtually every digital ad-trading hub, including those from Google, the biggest ad...
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As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data? | AdExchanger
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at...
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ANA covers the rise of attribution modeling. Check out key insights shared by Thunder on how brands are approaching attribution today https://t.co/jUp98Dk7NN
ana.net
Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are...
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Five Big Takeaways From Amazon’s Acquisition Of The Sizmek Ad Server
adexchanger.com
Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared...
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‘Do Not Track’ Rides Again In Bill To Block Online Data Collection. Thunder CEO @vkw talks with @AdExchanger about the possible unintended effects
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How advertisers are responding to Google’s third-party cookie crackdown -- Thunder shares its take with @Digiday
digiday.com
Advertisers want ways to get closer to the data publishers sit on and Google’s push to crumble cookies it doesn’t own could embolden those efforts..
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@samuelvandeth It’s the crux of the question. Is owning analytics and ad serving helping them make more ad revenue on search and YouTube than they deserve to? Don’t marketers deserve an independent partner (maybe @MakeThunder?) instead of letting google grade their own homework?
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Publicis Group Acquires Epsilon: Data Implications & Reaction | Thunder reacts on @exchangewire
exchangewire.com
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of
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Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies
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As The Feds Blaze A Trail On Differential #Privacy, Will Ad Tech Follow? https://t.co/A6xpbt7dWh by @vkw, @MakeThunder
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As The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow? Thunder CEO @vkw on @adexchanger
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience...
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WTF is differential privacy? - Learn about the new way Apple, Uber, and others are anonymizing measurement data
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