AdExchanger
@adexchanger
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News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
New York City, NY
Joined December 2008
The ad industry is at an inflection point. AdExchanger + Basis Tech uncover how 227 senior leaders view shifting brand–agency relationships, AI’s growing impact + the future of programmatic. 📊 Get the free research report 👉
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⏳ Last chance! Save $300 on your Programmatic I/O NY pass—offer ends tomorrow, Sept 5!. Join Sept 29–30 to tackle measurement, retail media & the future of programmatic. #PROGIO #AdTech #Programmatic
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Comscore’s new AI Data Partner Network turns ID-based data into ID-free segments, aiming to scale privacy-safe targeting, reports Joanna Gerber, Associate Editor, AdExchanger. Could AI make ID-less targeting as effective as cookie-based? 🤔
adexchanger.com
Comscore's new AI-based initiative lets data providers convert ID-based datasets into ID-free audience segments, improving accuracy and privacy.
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“Like a Band-Aid on a wooden leg.” 💥 ID5 CEO Mathieu Roche on why cookies are a crutch — and what’s next for identity on AdExchanger Talks 🎙️. 🎧
adexchanger.com
When Google backtracked on killing cookies, ID5 CEO Mathieu Roche had an expletive in mind – but, he says, the industry has already moved on.
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Roqad’s acquisition of Zeotap’s third-party data division strengthens its position in Europe and adds key ad platform partnerships like Amazon DSP. What does this mean for the future of #identityresolution in Europe? 🤔
adexchanger.com
Roqad is buying Zeotap's third-party data biz to boost its ID resolution, but also to tap into the latter's exclusive Amazon DSP integration.
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🚨 Ben Sylvan from @KeurigDrPepper will be at #PROGIO NYC on 9/29-30 to share how they're using data, precision, & personalization in creative marketing. 📊🍹. 🔥 Hero Rate ends 9/5—book now! #AdTech #DataDriven #MarketingInnovation #DigitalMarketing
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2026 = a sports bonanza 🎉 (World Cup, Olympics, NFL + more). But fragmentation makes it tough for advertisers. Jason Hernandez (DirecTV Advertising) shares how MVPDs/vMVPDs + smarter targeting = the winning play. 🏈.Read:
adexchanger.com
2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events...
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🤝 New partnership! AdExchanger x The Women in Programmatic Network 🎉. At #ProgrammaticIO NY (Sept 29–30):.💬 TWIPN roundtable on breaking into speaking.🏆 Judges for the AdExchanger Awards.🤝 Networking meetup for women in ad tech. Details:
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💡 ROAS is out. ROMO is in. The Home Depot’s Melanie Babcock-Brown joins #AdExchangerTalks to unpack a smarter retail media framework. 🤔 Is ROAS still useful — or outdated?
adexchanger.com
It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says The Home Depot's Melanie Babcock-Brown.
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Magnite brings pause ads to CTV 📺 — available programmatically via ClearLine + partners. Could interactive breaks be the next big format?.More from Victoria McNally, Associate Editor, @AdExchanger 👉
adexchanger.com
On Tuesday, Magnite announced the introduction of pause ads into its SSP.
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A Reddit post raised alarms about TTD’s Kokai rollout—are agencies being forced off Solimar? 🤔.Anthony Vargas, Sr. Editor @AdExchanger, explains what’s really happening: Do you prefer sticking with Solimar or moving to Kokai?.
adexchanger.com
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what found out.
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Pause ads are new territory. The Ad Council is testing the format in its “Tear the Paper Ceiling” campaign w/ Kargo. Story by Victoria McNally → 👉 Could pause ads go mainstream?.#CTV #AdTech.
adexchanger.com
For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves.
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DOJ’s Google remedy phase kicks off Sept. 22. Witnesses: publishers, SSPs, ad servers + The Trade Desk. 🎧 New Big Story: Which remedy do you think would matter most?.#AdTech #GoogleTrial.
adexchanger.com
We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad...
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The full #ProgIO New York agenda is HERE. 🔑 Publishers using AI to win.📊 Wall Street POV on ad giants.⚡ SPO 2.0 + curated supply.🤖 Agencies redefining AI strategy.📈 Fast MMM, retail media + more. FLASH SALE: $400 off w/ code RIGHTNOW (ends Fri!)
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“AI scraping without payment = theft.”.At #AdMonsters Sell Side Summit, IAB Tech Lab launched CoMP — a framework to make AI pay publishers fairly. Coverage by Anthony Vargas, @adexchanger 👇 Could this force Big Tech to play fair?.
adexchanger.com
IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher content "theft, full stop."
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📺 Tomorrow: Free webinar hosted by Samsung.How are top marketers planning for Q4?.Join us 8/20 @ 2PM ET to explore 5 smart CTV strategies to boost ROI. Register now: #CTV #HolidayMarketing #SamsungAds #AdExchanger
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Developers are stretched thin — API overload, complex stacks, and less time to innovate. Bing Cui from Amazon Ads shares how unified APIs can turn devs into key innovation drivers. 💡. Read more:
adexchanger.com
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their...
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🎧 25% of media time. 💸 8% of ad budgets. Emma Vaughn (Spotify) + Will Doherty (The Trade Desk) tell you what’s holding audio back — and how to fix it — at #PROGIO NY. ⚡ Don’t miss the hero rate — ends 9/5 →
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⚠️ Brand safety has gray areas — CSAM isn’t one of them. Joanna Gerber covers Mediaocean + IWF’s push to strengthen safeguards against child sexual abuse material online. 🤔 How can ad tech better protect audiences?
adexchanger.com
Protected by Mediaocean is partnering with the Internet Watch Foundation to crack down on CSAM and ensure children's online safety.
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