Full article on the decline in reading whole books:

AI's context windows are only expanding, but ours are only shrinking 📉. Guessing the delta will only increase

Agentic browsing is exciting but it's now a new race between good actors and bad actors https://t.co/4iMJdfrTYJ

As an ad tech nerd, this discussion on FILTERING and SELECTING marriage matches reminds me of marketers who struggle when they don’t know the difference between TARGETING and OPTIMIZING. Relax targeting, but optimize outcome Ad tech really does model life

Meetings across well funded AI teams right now

My research with @garjoh_canuck and @GuZhengrong on retargeting and privacy got featured by @adexchanger. Check it out! https://t.co/MzpDGthw8t

“There’s been a lot of focus on retargeting, we wanted to focus on prospecting as the other big use case for advertisers. So, we’ve been able to run prospecting campaigns successfully…”

1/ Over 90% of the use cases identified by the @IABTechLab Task Force are in fact supported by Privacy Sandbox if the ecosystem is willing to evolve towards privacy. Other use cases in the report directly undermine privacy. Read our full response:

The Sandbox Episode with @alextcone from Google. ⏲️ Latest timelines 🔧 Hard technical questions 🧨 Breakdown of the IAB's criticisms Spotify: https://t.co/JpwZikpZ3w Apple:

The analysis might let perfect be the enemy of good as the industry races to find solutions for cookie deprecation before the end of this year.

IAB Tech Lab published a report on Privacy Sandbox today, and I wanted to share the team's POV: - We always welcome input from the industry, however, IAB Tech Lab’s report includes dozens of fundamental errors, inaccuracies and instances of incomplete information. - While we’re

You're a liar. You don't know what Google's Privacy Sandbox is. I talked to Google's Victor Wong to get you some help https://t.co/8qtrbM0uKu

Last night leaders from @Yahoo, @dotdashmeredith, @GroupMWorldwide & @IndexExchange shared advice with peers building on Privacy Sandbox. This advice resonated: “Our north ⭐️ is to embrace change” But not all feel this way. We wanted to address some objections we’ve heard here:

Technical protections such as removing cross-site identifiers and protected ad auctions will go a long way to addressing not only users' privacy expectations but also publishers' concerns around data leakage

In a new Digiday and Google Privacy Sandbox survey of 65 publishers, 94% of respondents reported that data leakage (unauthorized disclosure of first-party data on a third-party site) is a significant concern

From AdAge: “There are potential benefits to Privacy Sandbox, said a 2nd publishing executive. The same technology that guards consumer data will keep publishers’ data from slipping into the bid stream"

When did we rebrand food courts as food halls? Seems like genius marketing

The Privacy Sandbox is complicated! Check out this deep dive, and note that the Protected Audience API does allow for cross-site frequency capping and that publishers can, indeed, use Prebid and OpenRTB together with the Protected Audiences API. Good times. https://t.co/JYRAxv4Zch

Study found only 51% accuracy using PII for ads targeting, which doesn't seem great to me (never mind the reach or privacy attributes). This is the status quo some in the ecosystem wants to preserve? https://t.co/0zatw1W2qK