Mark Stenberg
@MarkStenberg3
Followers
6K
Following
117K
Media
566
Statuses
11K
media reporter at @adweek | [email protected] | subscribe to my weekly media newsletter, On Background, below
Joined October 2013
If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background. Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends. https://t.co/VMS9o2XAf7
1
3
12
EXCLUSIVE: Gannett has rebranded to USA Today Co., effective immediately. With the move, the publisher aims to highlight its identity as a digital media firm and spotlight the crown jewel of it nationwide portfolio. My latest for @Adweek. Story below:
3
34
87
EXCLUSIVE: Gannett has rebranded to USA Today Co., effective immediately. With the move, the publisher aims to highlight its identity as a digital media firm and spotlight the crown jewel of it nationwide portfolio. My latest for @Adweek. Story below:
3
34
87
The newsletter-and-podcast based firm is now making social video the third leg of its editorial output, a move designed to take advantage of the creator dynamics it has been building already. The publisher, almost 5, is not yet profitable. For @ADWEEK:
adweek.com
The local news startup is shuttering its Houston and Boise operations and refocusing on personality-driven journalism
1
1
0
New: City Cast is shuttering in two markets, opening in two others, and shifting its editorial strategy — a reset that its founder calls City Cast 2.0. The 90-person outlet is in 13 cities, brings in around $5 million, and is one of several outlets trying to crack local media.
1
2
5
"Then Covid hit and podcasts went through the roof, and now I have the salary of a dermatologist and live in Brooklyn, which is Israel for podcasters." Crazy number of good lines in here.
thebaffler.com
In 2015, if you said, “I heard it on a podcast,” you were trying to sound smart. In 2025, it’s better to lie.
5
97
2K
The new service is a bet on the growing influence of Hispanic culture-makers, like Bad Bunny, as well as moments like the World Cup. With its library of bilingual and bicultural content, Remezcla Más aims to capitalize on an unmet need. For @ADWEEK:
adweek.com
The platform, Remezcla Más, expands My Code’s growing video business with bilingual programming, creator content, and FAST channels.
0
1
2
New: The media company Remezcla launched a streaming service Thursday, called Remezcla Más. The app and its FAST channels will cater to Gen Z and millennial Hispanic audiences, offering a catalog of original programming, classic Mexican films, and creator content. (1/2)
1
3
11
Why are so many news publishers suddenly launching brand marketing campaigns? (Link to story in thread)
1
2
6
New: In recent months, six news publishers—Hearst, Wired, The Guardian, MarketWatch, NBC News, and Reuters—have run splashy brand marketing campaigns. Four were the first in company history. Why are so many publishers launching brand campaigns? And why are they doing it now? 🔽
1
5
28
The explanation is a mix of factors, ranging from AI to politics to subscription strategy. But the through-line is clear: News publishers are increasingly thinking of themselves as brands and are beginning to behave accordingly. For @ADWEEK: https://t.co/ErNDWe9L0D
adweek.com
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history.
1
0
6
New: In recent months, six news publishers—Hearst, Wired, The Guardian, MarketWatch, NBC News, and Reuters—have run splashy brand marketing campaigns. Four were the first in company history. Why are so many publishers launching brand campaigns? And why are they doing it now? 🔽
1
5
28
The latest issue of On Background, my weekly media newsletter, goes out tonight at 7 p.m. ET! You can subscribe to it for free at the link below: https://t.co/VMS9o2XAf7
0
1
3
Reporting from San Antonio, where Victor Wembanyama has led the Spurs to their best start in nearly a decade. More to come on @TheAthletic
nytimes.com
Wembanyama scored a team-high 24 points and 15 rebounds on 7-of-8 shooting and went 10-of-10 from the free-throw line Monday.
0
5
26
SCOOP: @amazon is pushing ad agencies to try its DSP by offering head-to-head tests against rivals—covering all costs in some cases in an effort to prove performance. Tensions with @TheTradeDesk are heating up. See the leaked pitch deck @Adweek👇
adweek.com
The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.
1
6
44
damn man to follow the nba this season you have to subscribe to espn, nbc, peacock, amazon prime and CNN
85
867
13K
Read the winning essay from our "the way we work" contest by @GillianGoodman_, published in collaboration with @readlux and @econhardship!
dirt.fyi
Gillian Goodman on the set of a baby food commercial.
0
3
19
The rebuild has not been without its challenges. The publisher lost a large portion of its staff last year, had to issue an apology related to its reporting on Melania Trump, and quietly ended a podcast partnership with Samantha Bee. For @ADWEEK:
adweek.com
The publisher has seen revenue and headcount grow 20% and 25%, respectively, after changing ownership last April
0
0
2
It launched a YouTube channel in May, which now has almost 500K subscribers. It has also launched a Substack newsletter and plans to launch three more by January. The moves have diversified its revenue away from ads, which now make up 30% of its revenue—down from 60% last year.
1
0
1