davidaKaplan
@davidaKaplan
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Editorial Consultant; formerly of Adweek, GeoMarketing, Adexchanger, paidContent, MediaPost, Kambr Media
New York, NY
Joined May 2008
"Instead of relying on generic 'value meal' promotions, #AI can engage customers in the moment, delivering tailored experiences that truly redefine how 'value' is perceived and accepted," @greghkahn says. (Thanks again, for the insights, Greg!)
A nice surprise to wake up this weekend and see this article posted Thank you @davidaKaplan & @ANAmarketers for sharing my perspective https://t.co/R7ss405MtC
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Here’s my annual pitch - move the TV upfronts, newfronts, playfronts to the Cannes Lions Bring talent to France and create a marketplace around the advertising creative showcase (a la the Cannes Film Festival). All the buyers and sellers are here. And tv/streaming/creator
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The line-up for the AI Trailblazers summit keeps getting better and better. Can’t wait until next Thursday, June 6th.
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Thanks to the @ANAmarketers @SeeHerOfficial team for inviting me to present on the future of Advertising Technology yesterday.
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Monopoly Go has made $2B in revenue? Impressive!
NEW: Scopely's Monopoly Go, which has made $2 billion in revenue since its 2023 launch, is not a game to be ignored I spoke to an exec there about the key metric behind the game's success and Scopely's ambitions Plus: My surprising experience playing the game for a month
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Thinking about Starbucks’ web3 program (dubbed Odyssey) ending and what this means for the future of brand loyalty programs. The web3 movement has subsided - AI has taken its place. As one of the first companies to integrate NFTs with an industry-leading loyalty program at
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The NWSL is BACK tonight! Disney's added noted women's sports investors Ally and CarMax as sponsors, with Ally signed through 2025 and CarMax sponsoring halftime https://t.co/lSkAxPjTVi via @Adweek
adweek.com
This is the first year of a new $240 million media rights deal for women's soccer.
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There’s the obvious discussion around #TikTok and who controls the user data the platform generates. What I haven’t seen enough of is the discussion around TikTok and the impacts on youth mental health. Who’s reporting on this? #TechForGood
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Excited to host an important discussion and dinner reception tonight at #SXSW2024 on “Tech for Good” with @AdCouncil @NorthwellHealth @Headspace @Meta @inkindcapital
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Big Friday PM #AI news @theinformation is reporting that @sama is returning to the @OpenAI board along with three new appointees: 🔵Sue Desmond-Hellmann, former CEO of the Bill and Melinda Gates Foundation; 🔵Nicole Seligman, former president of Sony Entertainment 🔵Fidji
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Can’t wait to bring #AITrailblazers to SXSW We've got an exclusive interview w/ @zseward and an AI start-up competition judged by a terrific panel of leaders @BoninBough @sandy_carter @JenP @jowyang cc: @shivsingh @ashahnet
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Next week, I’ll be hosting a "Tech for Good" dinner and reception at SXSW with @AdCouncil @NorthwellHealth @inkindcapital We need this discussion now more than ever. This unique event is designed to bring together a diverse group of visionaries from various fields, including
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Two Google (search) options have apparently been switched off: searching by filetype and seeing the cache. The former will be missed especially, and searching for e.g. (policy) documents will become much harder because of it.
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Groq is getting a lot of attention these days (see attached from @Gizmodo) Groq designs AI chips named Language Processing Units (LPUs), which claim to be faster than Nvidia’s Graphics Processing Units (GPUs). Anyone in tech should watch this area closely
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There’s family. There’s work. And then there’s sports. Today Canvas launches its inaugural State of Sports Marketing Report in partnership with @BrandInnovators at the pre-Super Bowl #SportsMarketing Summit in Las Vegas. Email SportsPOV@Canvasww.com to get your copy!
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From changing journalism to chasing clicks: Why The Messenger failed according to insiders and experts
pressgazette.co.uk
Why The Messenger closed after almost nine months of publication: How Jimmy Finkelstein's site went from big ambitions to rewriting rivals.
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My newsroom is hiring! JTA is a 107-year-old nonprofit newsroom covering issues of Jewish concern around the world. We have an opening for a Features & Special Projects Editor, a big job that you would help shape according to your vision #journalismjobs
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It seems very difficult to count on F500 M&A as an option for company exits these days. The IPO market is still challenged too. Is organic growth the answer? How are you thinking about the build, buy, partner or invest model?
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Excited to share early #CES2024 news. @AdCouncil has long harnessed the synergy of communication and tech for social progress. Today, I’m proud to announce my appointment as a co-founding member of their Emerging Media and Technology Committee. We're launching the EMT Committee
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