Just Copywriting Tips
@JustCopyTips
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Don't think about “capturing emails”
Think about creating something worth subscribing to
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What it is. What it does. How it makes you feel.
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Copywriting is more like math than you suspect.
1/ Objection handle
2/ Social proof
3/ Actionable outcome
Two minute tweak. Thousands of extra subscribers.
Thanks
@ShaanVP
for sharing.
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The most useful copywriting technique you've never heard of?
Metonymy — Where a shorthand term stands in for the literal term.
Punchy, surprising, colourful.
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Clear copy is concise. Here's a list of clutter to keep out.
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Great copy is yours. You own it.
I have a simple check for this:
Google whatever you write.
If one-hundred companies have already said it, try again.
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How to turn a plain line into a playful one?
Write (almost). Then exaggerate.
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The difference between a good adverb and a bad one?
Bad adverbs are implied. Good adverbs twist meaning.
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One tip to make copy less boring — Swap a literal word for a metaphorical one.
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“A small admission gains a large acceptance” — Bill Bernbach
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Zap objections mid-sentence. It makes your ‘benefits’ more relatable.
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You will never see a headline in the newspaper: “Area Bank Not Robbed.”
— Luke Sullivan
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@GoodMarketingHQ
If you'd like to get technical this is called de-nominalisation.
We're turning “deep clean” (a noun) into a “deep-clean” (a verb) and getting rid of the “set-up verb” that does no useful work!
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@datatec_
Good point. Three options I can think of.
1/ Tweak the copy to mention a updates
2/ In first email you dangle the newsletter - “if you want discounts and...”
3/ There is no newsletter. These 10 emails. Are everything.
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@AbstractFairy
@GoodMarketingHQ
jeni's sells a LOT of ice cream. but you've succeeded in making me laugh and in certain contexts i do agree with you :)
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@GoodMarketingHQ
“Rhyme-as-reason” effect — A saying is judged more accurate when rewritten to rhyme!
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@Alexum404
@VeryGoodCopy
I agree with Eddie's advice.
It's contextual. Both can work.
In an email subject line for example... you might want to use conditional. For a one line value prop you might not. If you want to be playful you might... if you want simplicity you might not!
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@QadeerTalha
this isn't about search, sir. your title tags are what you rank for not your header.
the title could still be “comfy shorts”
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