𝗡𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯? One of my favorite scenes from one of my favorite shows, 𝘔𝘢𝘥 𝘔𝘦𝘯, is about creativity and productivity: It opens with Don Draper, creative director, talking to his ad agency’s financial chief, Lane Pryce. Lane is complaining about the

My favorite copywriting books ranked (in order) 1. Very good copy 2. Kick-ass copywriting secrets 3. Adweek copywriting handbook 4. Infotainment jackpot 5. Breakthrough advertising 6. Cashvertising 7. Storyworthy Yours?

@glennwrites1 Correct, anything after Adweek Copywriting Handbook and Cashvertising is 💩 Except for @VeryGoodCopy — that book is amazing

If you’re a writer, then you are also your work’s first reader. So pay attention to how YOU feel after writing something. Key in on your emotions, your gut. Because if it doesn’t move you, chances are it won’t move your audience either: "No tears in the writer, no tears in the

Being a copywriter: It’s 1968. Don Draper, the creative director at an ad agency, meets Lloyd Hawley, a supervisor at LeaseTech, a company that installs computers, which, back then, took up an entire room. “You must have a hell of a business right now,” Don says, gesturing

“But why did you put a comma there?” Bob pointed at the sentence. “And not there?” he pointed somewhere else. I looked at him. “Cause that’s how I want folks to read it,” I said. Copywriting isn’t perfect grammar, Bob. It’s a feeeeling.

Copywriting is more about ideas than writing. So sometimes, an ad doesn’t need words to be effective. Sometimes, as David Abbott puts it, the best copy is no copy at all:

Copywriters are not paid to write. Writing well is important but our job, above all else, is to think, to connect things. Connection, as it were, is our true work.

@atgarone @AndrewWriteCopy You should follow @VeryGoodCopy and also read his book. Best copywriter in the world.

Just got @VeryGoodCopy's Transformational Landing Pages course. You're never too good, too smart, or too busy to improve your skills. Let's dive in...

stunner, @george__mack

You can’t escape a borderless place. Because you don’t know when to turn. Or when to double back. Or even when you’ve made it out. As copywriters, we *need* walls and forks and dead ends that force us to make decisions, to go left or right or up or down. Limit your time,

"You won’t always succeed, but reach for the stars anyway. Be more ambitious. That’s the first thing." - David Ogilvy

Kevin Kelly is the founding editor of WIRED. “What I discovered,” said Kelly, “which is what many writers discover, is that I write in order to think. I’d say, I think I have an idea, but when I begin to write it, I realize I have no idea—and I don’t actually know what I think

“Originality is the most dangerous sin in the advertiser's lexicon,” said Rosser Reeves

#Listening: The title of the sensational true-crime documentary, *Don’t Fuck With Cats*, was *not* conceived by the film’s writer and director, Mark Lewis. It was spoken off the cuff, during an interview with one of the film’s subjects, Deanna Thompson. “On the internet there’s

Do you have a "well" to visit?

68 words on #Distance “Never send a letter or a memo on the day you write it,” said copywriter David Ogilvy. “Read it aloud the next morning,” he said, “and then edit it.” Distance yourself from your writing to regain objectivity, to ensure your message is accurate and clear.

79 words on #Dancing “If you do it for a result in the future,” said philosopher Alan Watts, “you’re not doing it.” This applies to anything, including becoming a copywriter. To be great at this work, you must find joy in the process, in your development, the incremental

Branding: It’s about artistry, not results.

Copywriting is more about *ideas* than it is about writing. So, don’t fetishize the presence of words in your advertising. If you can tell a story without them, you probably should. This Freddo Ice Cream campaign is an excellent example: A copywriter, a “word person,” as it