Jay Yang
@Jayyanginspires
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Following
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head of content to @noahkagan | my newsletter:
Chicago, IL
Joined July 2021
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A concept I heard Alex Hormozi talk about that I can't stop thinking about...
The Solomon Paradox:
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just got rejected from
@Stanford
.
thank you.
thank you for adding fuel to my fire.
see you in a decade.
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Doing more "research" is a smart person's favorite way to procrastinate.
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Normalize pursuing the highest version of yourself in all domains of life. Run fast. Lift heavy. Eat right. Run up the business. Get your mind in order. Treat strangers like friends, and friends like family. Life is short. Pursue your potential. Inspire others.
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The most important skill you didn't learn in school:
Storytelling.
7 simple strategies to become a world-class storyteller:
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Storytelling 101:
Over the past 6 months, I’ve studied over 82 threads, 54 articles, 3 books, and countless YouTube videos to master storytelling.
What I found out?
Storytellers use the same 12 frameworks every time:
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I can’t stop thinking about this piece of advice a friend once told me:
“Don’t stay up late for something you wouldn’t wake up early for.”
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The most powerful habit I’ve developed this year?
Journaling.
If you want to develop a clear mind, ask yourself these 5 questions:
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I’m speechless.
19 months ago I wrote my 1st tweet…
And today I’ve just hit $3,376 for my digital product (in 24 hours).
Beyond grateful I get to share my journey with you.
Trust me:
Find what you love and pursue it relentlessly.
Keep going.
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In 2021 I made $0 online.
2 years later:
• 15M+ impressions
• $6,315 in 3 weeks
• Work under 1 hour per day
Here’s how I built my solo business in 9 threads:
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I made $2,741 last week from a simple Google doc and my email list.
13 dead-simple steps to building your first sales page:
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Tim Ferriss on predicting the future:
1) What are the nerds doing on the weekend?
2) What are rich people doing now that everyone else will be in 10 years?
3) Where are people cobbling together awkward solutions?
"The future is already here, it's just not evenly distributed."
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For the past 6 months, I’ve studied psychology like a madman.
The result?
12 persuasion principles that will 3x your conversion rates:
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The best creators are masters of 3 skills:
• Writing
• Storytelling
• Brand positioning
7 threads that will show you how to get started:
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I turned 17 today.
Here are 17 lessons I wish to remind myself of when I’m 27.
An open letter to my future self:
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I went from 0 to 34,000+ followers on Twitter and Instagram.
The secret?
I studied copywriting.
Here’s how you can grow your audience with copywriting:
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I’m convinced writing online is the best vehicle for self-improvement.
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In 2021, I was broke and distracted.
But then I came across someone that would end up changing my life.
His name?
Naval Ravikant.
Here are the 10 top ideas I’ve learned from him (on life & business):
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I spent 1 hour talking with a strategy consultant this week.
He grew his personal brand to 19k+ in under 6 months.
He shared his secrets with me...
Here's his 9-step framework:
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How I wrote a thread a day for 30 days straight:
(In under 15 min a day)
🧵
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10 Copywriting Tricks From A Multi-Trillion Dollar Company.
(How to Write Like Apple):
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Having deep conversations with ambitious people is like taking pre-workout.
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It took me 4 months to gain 4,000 followers.
These past 3 weeks, I gained 3,871 more.
Here are 9 things I did differently:
🧵
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2020: Started writing online
”You’re weird.”
2021: Kept writing
”You’re obsessed.”
2023: 150k+ audience
”You must’ve cheated.”
No matter what you do, people will have an opinion.
Keep going.
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I’ve written 500+ thread hooks these past 6 months.
And gained 8,000+ followers.
Here are 9 of my favorite hooks:
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I love Twitter.
You can essentially download someone’s knowledge for FREE.
But 99% of people don’t know where to start.
Here are 17 of my favorite follows on Twitter:
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In the past 24 hours, I've:
• Gotten a job offer
• Had 12 people ask for a 1:1 call
• And had someone ask to intern under me 🥴
It feels good to be valued.
But the truth is - none of this would've happened if I didn't build my personal brand.
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I made $2,741 in income with my one-person business last week.
• Without a website
• Without testimonials
• Without heavy promotion
Here’s the 9-step process I used to plan, build, & sell a new digital offer:
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You’re unconfident because you have no reason to be confident.
• Build projects
• Do hard things
• Keep promises
• Upskill yourself
• Document wins
Confidence is your relationship with yourself.
Give yourself a reason to believe in you.
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You become your habits.
9 habits you should do every day:
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The easiest way to switch from consumer to creator:
1/ Replace every like with a comment.
Not just a "love that" or an emoji.
But do this instead:
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1) Write a newsletter
2) Chop it up into 10 tweets
3) Create a thread out of the actionable part
4) Turn that thread into an IG carousel
5) Turn best tweets into LinkedIn posts
1 newsletter = 10 tweets, 1 thread, 1 carousel, infinite repurposing.
Content Multiplication.
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Most people don’t know what they want in life.
So they distract themselves with short-term pleasures:
• Scrolling on Tik Tok
• Eating junk food
• Binging Netflix
We’re drowning in pleasure, yet starving for purpose.
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Apple, Nike, Starbucks.
Billionaire companies known around the globe.
What they all have in common?
Sticky Branding.
5 principles to stand out in a noisy world:
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The most valuable persuasion skill you’ve never been taught:
Storytelling.
Master it and you’ll connect with people on a deeper level.
10 frameworks that will teach you to tell better stories:
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My notes from Naval Ravikant on the Joe Rogan podcast:
1. When you combine things you are not supposed to combine people get interested.
2. I’d rather read the best 100 books over and over again until I absorb them rather than read all the books.
3. [On happiness being a
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This past week I crossed $7k in digital income.
Without:
• Freelancing
• Sending 100s of cold DMs
• Working > 1 hour per day
Here’s my 7-step playbook to making your first $ online:
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I’ve made 300+ visual ideas.
Here are a few of my favorites:
1. Choice
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Steve Jobs said:
“The most powerful person in the world is the storyteller.”
Pixar makes $770M each film.
Here are Pixar’s 7 rules for great storytelling:
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Everyone should have 2 side hustles that earn them at least $5k/month:
$99 course x 50 sales = $5k+
$250 consulting x 20 clients = $5k+
Can’t afford consulting? Point to course.
Want personalized help? Point to consulting.
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The most important skill you didn't learn in school:
Persuasive writing.
7 simple strategies to become a world-class writer:
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This past year, I’ve:
• Grown a 150,000+ audience
• Made $2,741 in 2 weeks
• And worked with my heroes
Here’s my 7-step playbook for building online:
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@FoundersPodcast
Reminds me of Peter Thiel’s “One Person One Problem” framework:
Q: What’s your favorite management insight?
In the clip below, Keith Rabois shares the 'One Person, One Problem' framework he learned from Peter Thiel.
At PayPal, Peter gave everyone at the company exactly one thing to prioritize at a time.
Naturally, everyone rebelled—bright
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The most powerful skill you can learn is being articulate.
• Speaking clearly
• Writing with style
• Building an argument
• Selling with confidence
• Defending your position
• Inspiring others to join a cause
• Conversing and connecting in conversation
Do you agree?
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I started writing online before I felt ready.
I launched my first product before I felt “credible” enough.
I started my consulting offer before I had enough time to prepare.
If you wait until you feel ready…
You’ll never start.
Actions > Feelings
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Writing's most valuable skill:
Storytelling.
But school's do a terrible job teaching you how to do it.
Instead, here are 7 simple tips to become a world-class storyteller:
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Copywriting may get the quick sale.
But storytelling creates repeat customers.
Here are 11 storytelling formulas guaranteed to build brand loyalty:
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I’ve built a 4,000+ audience in 4 months on Twitter.
My goal is 20,000 by November 7th (my birthday).
Here’s my plan:
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You’re not growing on social media because you’re not growing in real life.
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5 wealth-building principles I’m applying at 16 to be a millionaire by 26:
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I devoured
@EricJorgenson
's new book The Anthology of Balaji.
Here are my notes:
1. Wealth creation is creating order from disorder.
2. Get your 1st win.
Once you get that first win under your belt, you build the confidence you’re able to do it again and again.
3. Earn your
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Stop trying to build an audience.
Instead:
1) Pick a goal
2) Work towards it in public
3) Solve problems and share lessons
4) And you’ll attract your tribe
By definition - a follower needs a leader to follow.
Where are you leading your followers?
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1 year ago, I didn’t even know what Twitter was.
Today, I’ve:
• Gained 5k+ followers
• Worked with my heroes
• And made $2k+ in online income.
Here are 6 steps that I’ve taken:
(steal my system)
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Surround yourself with people who make you feel normal for having extreme ambitions.
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Unpopular opinion:
Your best work is done when you’re alone.
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My tiny digital product portfolio just crossed $7k in sales.
Without:
• Paying for ads
• Using expensive tools
• Having an extensive network
Here are 12 tips to nail your 1st digital product:
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Train like an athlete.
Rest like a baby.
Experiment like a scientist.
Build like an entrepreneur.
Question like a philosopher.
Believe like a kid.
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A friend reached out and asked if I could help them grow their brand.
So I did:
• I explained the game
• I gave them a plan
• And even shared a few private resources
It's been 2 weeks...
I checked their profile.
No progress.
You don't lack information.
You lack initiative.
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The most valuable creator skill:
Storytelling.
Master it and you'll 3x your engagement.
These 7 storytelling resources will show you how to get started:
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How to build a profitable one-person business (without any prior experience):
🧵
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Excited to share this past week I joined
@beehiiv
as a growth intern!
Finished meeting with the team - and the group is super talented.
Why I'm excited to join a company looking to dominate the newsletter landscape:
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I’ve built a 100,000+ follower personal brand across my socials.
The secret?
Sticky Writing.
Here are 8 principles to write viral-worthy content on ANY platform:
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Me at 15:
• 0 subscribers on YouTube
• 0 followers on Instagram
• 0 followers on Twitter
Me at 16:
• 4.6k on YouTube
• 11.8k on Instagram
• 4k on Twitter
The secret?
I published content every single day.
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Note to self:
The best way to learn a skill is to build a project that uses that skill.
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How to grow on Twitter:
1. Tweet 2-3x a day
2. Write 1 thread a week
3. Engage with other accounts
4. Be generous with your RTs
5. Double down on signal
6. Drink more water
7. Be patient
The strategy is simple.
Following through is the challenge.
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Everyone says, “Learn Storytelling”
But 99% of creators have no clue where to start.
After 25 hours and 92 Twitter accounts later, I finally figured it out.
The 7 best storytelling threads on Twitter that will have you selling like Steve Jobs:
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I’ve built a combined audience of 150,000+ followers this past year.
People ask me what my process is.
Here’s my super simple 6-step writing system:
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Twitter won't replace your MBA.
But it’s undoubtedly a valuable place to learn.
Here are 10 threads to help you master business and marketing:
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90% of creators quit in their first month.
The reason?
No writing system.
Here’s a dead-simple 6-step system to never run out of things to write about:
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Twitter is a powerful asset.
Sadly, most people aren’t using it to its maximum ability.
Here are 7 unique ways to maximize its power:
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The goal isn't to get a lot of followers.
The goal is to become someone worth following.
Chase mastery, not status.
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Yesterday, I crossed 4-figures in digital product sales.
It may not be much now, but it's the tip of the iceberg.
Appreciate you all! 🥂
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When you mix things that shouldn’t go together, people pay attention:
Ali Abdaal —> Doctor + YouTuber
Bruce Lee —> Actor + Philosopher
Muhammad Ali —> Boxer + Activist
Don’t shy away from your curiosities.
Lean into them.
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I used to be terrified of putting myself out there.
But every great thing in my life, has been a result of embracing my discomfort and doing it anyway.
Discomfort is opportunity.
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Everyone wants to get paid for their ideas.
But no one shows them how.
I’m building a digital course in public to show you how to productize yourself:
🧵
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How I 7x'd my LinkedIn following in 2 days:
(and cheated the system?)
🧵
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Copywriting isn't just about writing.
It's also about emotions.
Nail your emotions with this chart:
(Bookmark this tweet)
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This past week, my tiny one-person business crossed $8,096 in revenue.
My secret?
I stopped focusing on audience-building.
If you want to start getting paid online, read this:
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Having a large audience has resulted in me:
• Getting job offers
• Making $2,741 in 2 weeks
• Being invited on podcasts
• Working with my heroes & idols
• Connecting with 7-figure founders
Followers ain’t cash.
Followers are opportunity magnets.
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"Why should I listen to you? You're only 17."
I'm not here to pretend to be some expert guru.
I'm not here to give advice.
I'm not here to preach.
I'm here to learn, build, and evolve.
I'm here to share what I'm learning.
I'm here to grow alongside you.
Big difference.
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1M+ tweet impressions. 🙀
I learned a ton about psychology these past few months.
Can I share it all with you?
Here are my top 7 tips for writing viral-worthy hooks:
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People think you need to have ideas before you write. No, you write to discover ideas.
Writing isn't just expression, it's exploration.
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I made $2,000 launching info products using free tools:
1. Notion— Content
2. Canva— Visuals
3. Twitter— Distribution
4. Gumroad— Selling
5. Discord— Community
There are literally... no excuses.
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Want to build authority without sounding like a scammy guru?
Change these 3 mindsets:
• Here’s how this works → Here’s what worked for me
• Here’s how to do it → Here’s how I did it
• The best way → My way
You can't argue against personal experience.
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Mistakes that kill your personal brand:
- No humor
- Posting platitudes
- Plagiarizing others
- Not drinking enough water
- Not replying to any comments
- Not telling any personal stories
- Engaging with “Cool” or “🔥🔥🔥”
What else?
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Last week, I was asked how I grew so quickly online.
My secret?
I studied copywriting.
Here’s how you can grow your audience with copywriting:
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“The average person does not want to be free. They simply want to be safe.”
Agree or disagree?
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Just passed the huge 10,000 followers mark! 🤯🙈
I’m committed to helping you:
🔹 level up your writing
🔹 turn your ideas into $
🔹 grow an online audience
🔹 build an unforgettable brand
🔹 be as hydrated as humanly possible
Thanks for joining me on my journey.
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How to maximize this weekend:
• Pick 1 high-value skill
• Watch 2-3 YT videos
• Read 1 book on it
Then...
• Write about what you learned
• Build a side-project
• Repeat
Impossible to level up your life.
Your weekends are a time to get ahead.
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Good writing makes you seem smart.
Great writing makes the reader feel smart.
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So your emails keep ending up in spam, huh?
I feel ya. (gosh darn Gmail)
But guess what?
I found the solution.
Create a killer welcome email so you never have to worry about ending up in spam again:
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Derek Sivers once said:
"Mastery is the best goal because the rich can't buy it, the impatient can't rush it, the privileged can't inherit it, and nobody can steal it. You can only earn it through hard work. Mastery is the ultimate status."
Chase mastery, not status.
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You lack clarity because you’re copying others.
What works best for them won’t necessarily work best for you.
Sit down and self-reflect:
• What gives me energy?
• What am I curious about?
• What do I want to explore?
Don’t copy without context.
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I used to be painfully shy.
Today I have a network of 7 figure business owners and superstar content creators.
Here’s how I built my Inner Circle:
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