Gavin Landry
@GavinLandry
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I am the International Director at VisitBritain, one of the world's preeminent organizations in the travel vertical.
New York, NY
Joined October 2009
What a privilege to be with #PeakyBlinders creator Steven Knight in #Birmingham today as a @WMmetro tram is named in his honour, before premiere screening of #PeakyBlinders: The Immortal Man #StarringGREATBritain @patriciayatesVB @WMGrowth Ed Cox CEO @WestMids_CA
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Deputy Director Gary Robson was at #UKiCon26 today, leading a session on two of the UK's most valuable inbound tourism markets: the GCC and India. He shared insights on traveller trends and how British suppliers can engage these markets to boost sales and drive growth
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Our work to boost inbound tourism & drive regional growth including our #StarringGREATBritain🎬campaign, working in partnership with industry, in spotlight as our CEO @patriciayatesVB speaks @ukinbound’s conference in Manchester #UKiCon26 @EmiratesOT @marketing_mcr @DCMS
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Fresh from a visit to China, @VisitBritainBiz CEO Patricia Yates says Chinese tourism to the UK is rebounding — and evolving. Watch the full interview below. #UK #China #Tourism #VisitBritain
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We're driving visits & spend through regional gateways-inspiring visitors from the USA & France to explore more of NW England & surrounding areas. The @GREATBritain Gateway Innovation Fund has been awarded to @DestinationLCR and @Marketing_mcr to develop intl marketing activity.
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In Birmingham speaking to hoteliers about the prospects for growth and #StarringGreatBritain with @UKHofficial Allen Simpson , Tim Romney and Russell Imrie @BWHHotel @VisitBritainBiz
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Watch🎥: As China gears up to celebrate the Year of the Horse this Chinese New Year 🐎, hear from our CEO @PatriciaYatesVB, fresh from the Prime Minister's trade delegation to China, on how we're working to grow inbound visitor numbers across Britain
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Celebrating Chinese New year - the year of the horse , courage confidence charm and energy - speaking at @bicestervillage - as we work to grow our Chinese visitor numbers post the PMs trade delegation @VisitBritainBiz @T_Edginton
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Great to welcome travel trade from the Netherlands to experience Southwest England’s tourism offer incl Corfe Castle & Exeter Cathedral. Educational trips allow buyers to experience Britain for themselves, sell more of Britain in market, boosting visits & driving regional growth
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With thanks to Warner Bros who have been great partners - at the premiere of Wuthering Heights . With Yorkshire the star of the show @VisitBritainBiz @T_Edginton
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Loving this film from @VisitBritainBiz’s chair Harris Bokhari, highlighting tourism’s huge economic importance against the backdrop of this amazing city @MetroMayorSteve @DestinationLCR @LpoolCityRegion
Our new Chair Harris Bokhari speaks from brilliant #Liverpool, where he’s hosting his first board meeting of the British Tourist Authority @patriciayatesVB @DCMS @LCRMayor @DestinationLCR
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Our CEO @patriciayatesVB spoke to @TimesRadio
@Chloetilley @CalumAM on importance of tourism, cultural connections, on location from Shanghai as part of PM Sir @Keir_Starmer's trade delegation to China @10DowningStreet @DCMS @biztradegovuk. 01:37 in. Link https://t.co/rAFdPlUXlD
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WATCH: Our CEO @patriciayatesVB speaking from Beijing as part of the Prime Minister's official delegation to China this week @10DowningStreet @biztradegovuk @DCMS, showcasing our visitor offer, driving growth in visits & spend from China, boosting our economy through tourism.
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This week, we're welcoming 70+ international buyers from 11 markets to experience Britain on tailored fam trips – boosting tourism and driving regional growth. The inbound visitor economy was worth an estimated £34.6bn to the UK economy in 2025 📰 https://t.co/YPtkcLiAIo
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Delighted to be on the PMs delegation to China - a market where we have a huge potential for economic growth and soft power
NEWS: Driving growth in visits from China, promoting our tourism offer, in spotlight as our CEO @patriciayatesVB joins Prime Minister’s delegation @10DowningStreet @ukinchina @biztradegovuk @DCMS. 1/3 Press release:
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The tourism sector worth £147bn annually, is a major employer creating vital first jobs & opportunities for young people. Tourism supports nearly 1 in 15 jobs across the UK, accounting for at least 5% of jobs in every region & nation of Britain. See our latest report, link below.
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Concessions can make a difference to a disabled person when buying tickets for visitor attractions. We are supporting LVEPs with updated guidance in our online Accessible & Inclusive Toolkit to help businesses provide & promote different concession types. https://t.co/zpBbfla3SL
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Follow our countdown to 2026 as we share our highlights from a year of activities to drive the regenerative growth of England’s visitor economy by empowering stakeholders & industry with data, innovation, and best practice.
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Business Events 2025 🤝VB Growth Programme delivered £35 return per £1 invested 🤝31 new events supported in 2025 via our Growth Programme 🤝Published Delegate Spend research + more In 2026 we'll keep driving growth in Britain's #BusinessEvents sector worth £37.2bn to UK
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2025: Inspiring visits & driving growth across Britain’s nations & regions. As a result of our activity, inbound visitors spent £562m in 24/25 – 60% outside LDN. #StarringGREATBritain added £217m in 6 mths Tourism=jobs, local business & sustainable growth More highlights soon!
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