Well done @VisitBritain and all the companies doing business for Britain at this key trade event

Great to chat all things tourism with Korea Travel Times’ Koeun Son & our work to drive growth from this important market, from engaging with top buyers during #DBCNEA to our #StarringGREATBritain campaign, showcasing our nations & regions to inspire visits & spend @UKinKorea

Thank you all! @patriciayatesVB, @ukinchina, @DCMS, @ShakespearesEng, @VisitScotland, @HRP_palaces, @UKVIgovuk, @SpursOfficial, @vpdd, @cavernliverpool, @leedscastleuk, @ETOA, @VisitWestUK, @wbtourlondon, @Windermereboats, @StPaulsLondon, @LakesCumbria, @EnglishHeritage

That's a WRAP for #DBCNEA25. +2000 business meetings, +40 tourism suppliers & destinations from across Britain meeting 90+ top travel buyers, media from China, Japan, South Korea. New business generated, networks developed, friendships cemented & thank you Chengdu.

WATCH: Our CEO @patriciaYatesVB speaks from Chengdu during our ‘Destination Britain China & Northeast Asia’ trade mission on the exciting opportunities to drive growth in tourism to Britain from these important inbound markets. @ukinchina, @DCMS

Great to chat all things tourism with Korea Travel Times’ Koeun Son & our work to drive growth from this important market, from engaging with top buyers during #DBCNEA to our #StarringGREATBritain campaign, showcasing our nations & regions to inspire visits & spend @UKinKorea

Read more about our #DBCNEA25 trade mission in the press release: https://t.co/Kh0gu5P74P

Building product knowledge also broadens travel itineraries so visitors explore more through our regional gateways, spreading benefits of inbound spending across our nations & regions. 4/5

Networking also in spotlight at #DBCNEA with travel trade buyers from China, Japan, South Korea joining seminars on our premier, export-ready tourism products & experiences from destinations including Visit West, Marketing Manchester and Visit York. 3/5

From Cumbria to Liverpool, Manchester to the Peak District, Bristol to York, Edinburgh and beyond, destinations, hotels, visitor attractions, retailers, transport providers & sightseeing operators are showing int’l buyers why Britain should be top of their destination list. 2/5

🧵🤝A fantastic day showcasing our nations & regions as our tourism suppliers & destinations continue their business meetings with top travel buyers at ‘Destination Britain China & Northeast Asia’ #DBCNEA in Chengdu, China. 1/5

Great talking to Japan’s @TravelVisionInc editor Yuichi Matsumoto during our #DBCNEA trade event on importance of our Japanese visitors & harnessing powerful draw of films/tv locations 🎬 to drive growth in visits/spend to Britain, @UKinJapan @VisitBritainBiz

Fascinating update from #Rednote online lifestyle platform in China on how consumers searching, booking trips & engaging with content. Great news @VisitBritainBiz 3rd most viewed tourism board, showing appetite for Britain & tapping into motivations for travel from China #DBCNEA

A quick ‘panda-stop’ with our British tourism suppliers & destinations & buyers from China, Japan, South Korea before another busy day of doing business at our China trade mission in Chengdu, driving growth for Britain ⁦@DCMS⁩ ⁦@ukinchina⁩ ⁦@VisitBritainBiz⁩

WATCH: The buzz of business being done as 40+ tourism suppliers & destinations come together with 90+ buyers from China, Japan, South Korea, getting our products sold in these valuable markets, driving spending across Britain & boosting local economies #DBCNEA25 @patriciayatesvb

Our in-market teams are also updating our British tourism suppliers & destinations on trends, insights and motivations, driving outbound travel from China, Japan and South Korea, supporting them to do business & drive growth from these valuable markets #DBCNEA25

More than 2,000 one-to-one business meetings are taking place as 40+ tourism suppliers & destinations from across Britain meet 90+ top buyers from China, Japan and South Korea, getting our products sold & onto itineraries of visitors #DBCNEA25

⏰First official day of business is underway at our ‘Destination Britain China & Northeast Asia’ trade event #DBCNEA25 in Chengdu, led by our CEO @patriciayatesVB

Engaging with media from these valuable markets crucial to inspiring visits & driving growth across our nations & regions. Our international teams build those important connections @VisitBritainBiz @DCMS @ukinchina

Great to speak to media during our #DBCNEA trade event in Chengdu with Deputy Head of Mission @ukinchina Geraldine McCafferty & Robin Humphris UKVI, putting our tourism offer in the spotlight to drive visits & spend across our nations & regions #StarringGREATBritain