patricia yates
@patriciayatesVB
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CEO at VisitBritain / VisitEngland the national tourism agency https://t.co/awnj7WcAIc
London
Joined March 2011
NEWS: We're delighted to be announced as the premier partner @WTM_London, a flagship global travel trade event in the industry’s calendar & catalyst for business. We look forward to welcoming top travel buyers from around the world @patriciayatesVB @DCMS
hub.wtm.com
WTM London, the world’s most influential travel and tourism event, organised by RX, has named Britain’s national tourism agency VisitBritain as its premier partner for this year. Indicating a closer...
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Cracking start @databricks ‘Data + Ai World Tour’ event @ExceLLondon. With @VisitBritainBiz team talking all things AI/tech to support the #tourism industry & harness data to drive economic growth for the nations & regions @DebraLangVB
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Great to be at the national @vac_conference, with our CEO @patriciayatesVB highlighting our activity to build regional engagement, support industry & how visitor attractions can work with #LVEPs & be part of local & regional growth plans #VAC2025 #visitorattractions
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Great to be at the national @vac_conference, with our CEO @patriciayatesVB highlighting our global #StarringGREATBritain screen tourism campaign🎬& supporting attractions to reach int'l markets, boosting tourism to #Britain & driving growth for local economies #VAC2025 @DCMS
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@patriciayatesVB @VisitBritain @VisitEngland gives keynote update at @vac_conference @alva_uk Great speakers advocating for delivering Joy & Happiness - appreciating the amazing opportunities across our county for the visitor economy
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🎬Liverpool sets the scene as our CEO @patriciayatesVB highlights our #StarringGREATBritain campaign, using the powerful draw of film/TV locations 📽️to inspire international visitors to explore further & to book a trip now, with our destinations🌟of the show @DestinationLCR
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Austrian visitors love off-season & regional British travel—47% visit Oct–Mar, 57% go beyond London. We hosted Ruefa Reisen agents on an fam trip to NW England & north Wales, connecting them with suppliers & showcasing stunning destinations to drive more sales to Britain
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We’re proud to be nominated for Europe’s Best Tourism Authority Website at the 5th annual World Travel Tech Awards! Cast your vote before Sunday 26 October https://t.co/xAGN1UC6iJ
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🔖As we mark #WorldTourismDay (Sat 27 Sept) our CEO @patriciayatesVB highlights the social value & economic POWER of #tourism in bringing benefits to local communities #WTD2025 @UNWTO @DCMS #WTD2025 @backborwick 1/2
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📽️As we mark #WorldTourismDay (Sat 27 Sept) our CEO @patriciayatesVB highlights the social value & economic POWER of #tourism in bringing benefits to local communities #WTD2025 @UNWTO @UNWTOAcademy @DCMS @nickdebois
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With @POTUS & @FLOTUS arriving for the #StateVisit our CEO @patriciayatesVB suggests some highlights for the itineraries of our #USA visitors @UKinUSA @USAinUK @DCMS @GREATBritain 🇬🇧🇺🇸1/2
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📰Our CEO @patriciayatesVB speaking to media from #Canada & #USA during our #DBA2025 trade event. Always such a buzz & privilege to talk to press about #Britain's outstanding visitor offer & all the #GREAT reasons to book a trip! #StarringGREATBritain, see https://t.co/gylozkKl2Y
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📰From the importance of the #USA market, our #StarringGREATBritain campaign🎬 to industry's powerful role in driving economic growth for #Britain, great to talk all things tourism with @Recommendmag during #DBA2025 @patriciayatesVB @CastleHowardEst
recommend.com
VisitBritain CEO Patricia Yates says U.S. demand is fueling UK tourism, with advisors key to promoting regions outside London.
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All go selling our Northern destinations to buyers from US, Canada and Brazil. Great team from @VisitLiverpool and event sponsers @marketing_mcr . @AndyBurnhamGM @KiMcGuinness @MetroMayorSteve
WATCH: The buzz of business being done with our #DBA25 int'l trade mission well underway! Fantastic to see tourism businesses & destinations from across the North of England out in force, doing business with dozens of top travel buyers from Brazil, Canada, USA @patriciayatesVB
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Stage is set #DBA2025! Our CEO @patriciayatesVB welcomes our delegation, with our British suppliers showing their unique selling points & rich diversity of #Britain’s tourism offer ahead of a valuable few days doing business with int'l buyers 📰 https://t.co/gylozkJNdq
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Great to see coverage in #USA outlet @InsideHook “A Film & TV Buff's Guide to Exploring North East England.” @VisitBritainBiz’s #StarringGREATBritain campaign is shining the spotlight on our fantastic destinations @patriciayatesVB
insidehook.com
The idea of set-jetting allowed me to experience my home country in a totally new way
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SHOWTIME! As our flagship 'Destination Britain Americas’ #DBA2025 trade event gets underway, our CEO @patriciayatesVB highlights the importance of inbound #tourism & our int'l trade events in driving business & regional economic growth for #Britain @DCMS
https://t.co/JJ9hWYlpM9
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Why you should visit Stoke-on-Trent, as it celebrates its centenary. What travel blogger Marion Collinson, of 'Love Travelling', discovered during her recent visit to The Potteries... #LoveGreatBritain #SoT100 @stokeontrent100
https://t.co/C9bU2OWXy2
lovetravellingblog.com
Stoke-on-Trent might not spring to mind as a top choice for a short break but the city has much to offer as I was soon to discover on my recent weekend stay. Stoke celebrated its 100th anniversary …
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1 day to go until Destination Britain Americas! Led by CEO @PatriciaYatesVB, we’re connecting British suppliers, intl buyers from the USA, Canada & Brazil plus media at #DBA2025 to showcase the diversity of Britain's visitor offer, secure sales & drive economic growth
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