How LLMs and RAG Systems Retrieve, Rank, and Cite Content 🤖 A must read A technical guide by @pedrodias to understanding retrieval-augmented generation architecture and its implications for content visibility in generative search: * How does LLM retrieval differ from

Why we’re taking legal action against SerpApi’s unlawful scraping @google

When we evaluated the specific queries in Gemini 3's fan outs, this data point stood out to me most... most of the fan out queries had NO MSV. Just adding one or two words to a fan out, takes it from "head keyword" to something else. https://t.co/axjzzPgUMw

@LLP_Le_Vrai @CNEWS L’abondance de la mitraille verbale ne compense pas toujours l’imprécision du tir….

☠️ The worst take I’ve heard recently about AI search? 👇 Someone saying they wouldn’t want to be in the shoes of SEOs right now because of AI search. What a myopic take. The grounding (pun intended) of AI search optimization is exactly what SEOs have been doing for years when

Google can book your flights, hotels and dinner reservations using AI and more... https://t.co/mz9xBgh0s8

Seriously impressed with this piece by @glenngabe. It's spot on and an absolute must-read. https://t.co/0MlxmuR4Cd

I love what @timsoulo put out here because it should prompt dialogue within our industry, various POVs and perspectives is a good thing. Thank you tim. https://t.co/ZndBAHyZR5

Most people don’t realize ChatGPT has hidden operators that can totally change its answers. Here's the ultimate 32-shortcut cheatsheet for sharper prompting! 🤯 Add one to the start. Example: /ELI5: [topic] → explain this topic like I’m five Full list + sheet in 🧵 ↓

That's it? :) And yep, the scraping and crawling costs are insane -> Google sends 831x more visitors than AI systems: Report "Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely

Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not. Let's clarify a few things: Two different mechanisms: 1. Getting mentioned by an LLM (no URL) =

Big deal for e-commerce https://t.co/5R7lGl22t7

Debugging is like being the forensic scientist of your own crime scene. You're the only witness, the prime suspect, and the coffee-addicted investigator who just can't let go.

Users had to specifically check a box to have them indexed but still not a great look. There were about 5K indexed as of yesterday -> OpenAI removes a ChatGPT feature that let users make their conversations discoverable by Google and other search engines, calling it a

The web isn’t URL-shaped anymore. Machines rip your pages apart, extract the claims, and decide what to trust. SEO isn’t about pages now – it’s about the graph of meaning around your brand. https://t.co/5IiUsqab3T

🚨 Updated: The 5 Key AI Search vs Traditional Search Differences 👇 "AI search is exactly the same as traditional search" vs "Everything is different with AI vs traditional search". As usual, the best approach lies in the middle. On one end, saying "AI search is exactly the

Today we released the June 2025 core update. We'll update our ranking release history page when the rollout is complete:

Seeking macOS Finder alternatives (free/paid). Still struggling with its UI after years. Suggestions welcome! #macOS #Finder #Productivity

The past 12 months of GSC data for the Ahrefs Blog look like a crocodile. And I’m pretty sure you’re seeing the same crocodile in your own GSC. We’re calling it “The Great Decoupling.” Ryan Law (@thinking_slow) wrote a short post about it for @Ahrefs Blog (link in comments) — a

Latest in SEO: I can now confidently confirm that AI Mode search queries are being recorded in Search Console. There are some important insights from my experiment that involved hundreds of SEOs searching for the same query within AI Mode. Here is a summary of the primary