The SERP Alert Newsletter has arrived. An SEO newsletter detailing all major Google SERP feature tests & launches for that month with insights included. Investing a lot of time into this, so make sure to subscribe & follow @SERPalerts to stay updated.

News Publisher SEO: The most common CLS (Cumulative Layout Shift) issue I regularly encounter with news publishers is how to handle banner ads in the header. While I don't talk about it much, I've worked with some of the largest news publishers on my side of the world, and this

Fascinating AI SEO read on where agents can get stuck on your website. Including details of how pricing breaks first-party sites, hidden pricing, along with the core reasons for why they fail. → Where AI agents get stuck on your site via @Kevin_Indig https://t.co/qTllIJgb2z

New Data: The countries where organic product grids are most prominent across device types. Italy is the top country where they are most impactful, followed by the UK, the US, Germany, France, and Australia. Read the full optimization guide for 2026: https://t.co/ihrcjBnSQf

Ecommerce SEO Tip: This is the most effective way to recover YoY ranking declines for category pages. What is one of the most effective signals that Google can use to rank your category pages in Search? The number of products that appear on the page! And they are often

More details on this rollout here: https://t.co/QCg7K9Y5My and here:

Ecommerce SEO News: Google Merchant Center is (surprisingly) the first Google product to give query data for AI Overviews and AI Mode. I now have access to the new AI performance insights for one of my sub-accounts for a client. Here's what you need to know about this rollout:

PSA for Ecommerce Stores: the Content API will be deprecated on August 19th (5 weeks from today). If you're still reliant on the Content API and haven't migrated to the Merchant API by then, you'll be in for a shock once your ads/free listings halt overnight. If your store is

Image SEO Tip: It is shocking how many eCommerce websites aren't using AI for image alt text generation. This is one of the great use cases for AI, where it can quickly analyze your images and generate a description that is better than what a copywriter could do. Note: I'm

@rustybrick Results from this experiment: https://t.co/lcf4bIYSno While I only have 4 days' worth of data, not a single query impression from my experiment in AI Mode is displayed in the performance report. Not even in the 24 hr view. I can see the URL in Discover. Not a single impression

Brilliant new eCommerce SEO & AI Search presentation on the most impactful focus areas. Including details on search trends, tools to use, the latest features & lots more gems. → What’s moving the needle in Ecommerce SEO & AI Search in 2026 via @aleyda https://t.co/YbNxU704eF

SEO Experiment: Google has just rolled out "platform properties" in Search Console and I now have access. Simple experiment to show how data is being recorded for X accounts (will share results): Click this link: https://t.co/peSGbjCQfY, then on a post. Retweets appreciated!

@rustybrick Is only showing one day's worth of data for me in Discover (similar to when you verify a normal new GSC property), but is cool to see this. Interesting that the URLs that are showing in Discover are for images from a specific post (all 3 URLs from the same post). This seems

@rustybrick Have got access for my X account now! Will need to wait for the insights to populate, potentially still a couple of days. Tip: this is rolling out at the account level, so if you have GSC attached to another email, check that (worked for an older account that had one site).

Also @rustybrick got access to this automatically already for his own X account. Can see previews of it in action here:

More details on this rollout:

SEO News: Search Console is expanding on the social channels experiment with a new “platform properties” option for social/video posts. For the one site I have access to the social channels experiment (for YouTube), I found the data especially useful - so it’s great to see this

Question for the smart software engineers of X: How have you gone about code signing for Windows applications? This has been a big pain point in our SaaS journey. It's effectively impossible to get a Cloud EV Cert (we don't have a physical location in the UK), and Microsoft

Ads are rolling out rapidly in Google's AI Mode! There are some that were announced, but not all are showing just yet... Here are 5 AI Mode ad formats that are now live and how they work. Read my latest article here (a running list of AI Mode ad types):

Ecommerce SEO Tip: everyone is aware of Google Merchant Center, but what about Microsoft Merchant Center? I’ve increasingly been spending time within the Microsoft Ads accounts for my clients lately, which allows you to access their Merchant Center for product feed management.

Fascinating read on how companies are deploying AI to grow – great examples in here that benefit SEO. Including ideas related to product sorting, content recommendations, dubbing & more. -> How 27 Companies Use AU to Grow Traffic & Revenue by @ViperChill https://t.co/Sz0pprCQbz