
Jono Alderson
@jonoalderson
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Award-winning technical SEO consultant. I help brands to compete on technical SEO, performance, and structured data.
York, England
Joined May 2008
RT @bgardner: Two decades into WordPress, and it’s still what I love most. But the market has never felt more confusing. I’m not even sure….
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The web isn’t URL-shaped anymore. Machines rip your pages apart, extract the claims, and decide what to trust. SEO isn’t about pages now – it’s about the graph of meaning around your brand.
jonoalderson.com
Why SEO’s page-centric thinking is broken, and how machines are changing the rules of the web.
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RT @Suzzicks: I'm not a lawyer, but if you have documents that you have prepared for your clients on your drive, and you are giving Gemini….
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RT @lilyraynyc: Imagine if just ONE Google announcement was like “we heard you and we are experimenting with new ways to showcase creators….
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I visited the world’s first factory. The original cotton mill that changed the world. It changed everything - labour, time, identity. Now it's a quiet museum. And I can’t stop thinking about AI. Because this all feels very familiar.
jonoalderson.com
There’s something quietly unsettling about standing on the literal foundations of industrialisation.
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Why are you shipping 3MB of JavaScript to animate a link?. Modern CSS now handles seamless page transitions - natively. No routing hacks. No hydration tax. No excuse.
jonoalderson.com
Native CSS transitions have quietly killed the strongest argument for client-side routing. Yet people keep building terrible apps instead of performant websites.
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RT @lilyraynyc: Google: [with AIO], we have not observed significant drops in aggregate web traffic, as is being discussed. Site owners: uh….
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Modern HTML is a disaster. It’s bloated, semantically meaningless, and hostile to browsers, bots, and users. We’ve traded structure for utility, and performance is paying the price. Semantic HTML still matters - and here’s why.
jonoalderson.com
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.
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What if the universe gave you everything you wanted….…so perfectly you never had to go anywhere again?. The Hollow Universe is a story about convenience, control, and the slow death of discovery.
jonoalderson.com
The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.
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RT @cakesthebrain: Of all the horrors in the modern world - climate collapse, rising fascism, mass inequality - nothing has upset me quite….
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RT @sama: watching chatgpt agent use a computer to do complex tasks has been a real "feel the agi" moment for me; something about seeing th….
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RT @sama: Today we launched a new product called ChatGPT Agent. Agent represents a new level of capability for AI systems and can accompli….
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RT @MattiSchroder: This is officially my favorite tweet, ever. @levelsio doing $248K/mo without knowing what state is. It's proof that so….
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RT @levelsio: A button event handler that sends a request to server is literally just this. Still one of the easiest ways to write in 2025….
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RT @andrewhoyer: New WordPress Plugin Announcement! ⭐️. The moment you've been waiting for is here, and "Hide AI" is now available directly….
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RT @remkusdevries: Your site is updated to WordPress 6.8.2.Your site is updated to WordPress 6.8.2.Your site is updated to WordPress 6.8.2….
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RT @AnthropicAI: We're announcing a $200M ceiling contract with the U.S. Department of Defense. Through hands-on prototyping and direct co….
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