i soft-launched my course last week. 154 people are currently working through it 😱 it's $99. it contains everything i know about thought leadership content: ~ ideation frameworks ~ writing techniques ~ distribution tactics ~ examples and teardowns https://t.co/RROAagZXuK

our recent research has been cited by the BBC, CNN, Wired, The Atlantic, etc. i'm still learning, but here are some of the crucial traits that define good research: - it provides data to validate an implicit hunch (e.g. our study that "proved" that AI Overviews reduced website

Imagine if everything in life was as good as gold. It’s easy to invest in, could help grow your wealth, and protect it too. A timeless asset that stands strong when others may not.

if you want to spend 30 minutes on 𝗉̶𝗋̶𝗈̶𝖼̶𝗋̶𝖺̶𝗌̶𝗍̶𝗂̶𝗇̶𝖺̶𝗍̶𝗂̶𝗈̶𝗇̶ personal development this Friday, my whole .@ahrefsevolve talk is available to watch on the website! raving fans have described it as "definitely a talk", "better than filing my tax return", and

i'd like to speak at a couple UK SEO conferences next year (so much research to share), anyone got any recommendations i should check out? :)

strong URL too:

that headline 👌

Stoked to share some of the details behind a project I've been working on for a long time, in partnership with @ahrefs — and built on top of @laravelphp Spent YEARS wanting this to exist, so I finally just built it.

phew, fixed it. changed the sameAs schema from https://t.co/7skNsi5Vbj to my author page "sameAs": [" https://t.co/ANh3uzOf9E] } (still seems intensely dumb that schema on a third-party website could have such an impact on another brand's knowledge panel)

New SEO data study: Ahrefs discovered that AI Overviews are MUCH more likely to trigger on informational, non-brand + longer search queries:

new research! we analyzed 146 million SERPs and 86 keyword categories to discover what triggers AI Overviews to appear: - 44.1% of all Medical YMYL queries trigger an AIO! 🏥 (in fact, AI Overviews are MORE common for YMYL queries than non-YMYL queries) - AIOs appear on 9.5% of

Here are the top 5 guests of Ahrefs Podcast "Season 4" (by organic views): ⭐ 1. Amos Bar-Joseph - He’s been getting a ton of attention on LinkedIn for automating his business with swarms of AI agents, and pursuing a goal of $10M ARR per employee. We hopped on a call and I

i find the idea of "Pareto prompting" very helpful: what is the 20% of any given prompt that's responsible for 80% of the output? it's very easy for prompts to become bloated things, if you get a decent output you might be reluctant to trim the prompt for fear of destroying

6 key takeaways from my "AI Search" episode of @ahrefs Podcast with Ryan Law (@thinking_slow): (...where we discussed insights from over a dozen data studies our team ran this year...) ▫️1. Off-page SEO is back (but not backlinks). The strongest correlation we found for

Query Fan Out, explained in <90 seconds:

NEVER doubt the unholy power of properly implemented schema markup: i added schema markup to my personal website. i wanted to see if it would become more visible in AI search. all the usual stuff: person, website, organisation. and now Google thinks Ahrefs is my personal

5 reasons content can "rank" in ChatGPT... but not Google: --- my awesome colleague @Lou_Linehan just analyzed the top 1000 most-cited pages in ChatGPT and found something kinda crazy: 28.3% of pages had ZERO organic traffic or keyword rankings, according to @ahrefs data. we

we just published our definitive guide to AI search: How to Win in AI Search (Real Data, No Hype) 46 minutes, 0 BS, 100% practical, data-backed recommendations to make your company more visible in ChatGPT, Perplexity, AI Overviews, and more. we covered: (01:06) The Current

28% of ChatGPT’s most-cited pages have ZERO organic visibility in Google 🤯 my awesome colleague @Lou_Linehan analyzed the 1,000 most-cited pages in ChatGPT, via our ChatGPT index in Ahrefs Brand Radar. my favorite finding: nearly ONE IN THREE of ChatGPT’s most cited pages

what's the real value of a ranking OUTSIDE the top 10 results? we analysed billions upon billions of clicks and impressions to find out. here's a very quick video recap of our latest research (including some conjecture about Google's num=100 change):

Much of the blog traffic Ahrefs lost in the last year was lost to Google, Reddit, Seer Interactive, and Wikipedia. I can see who gained when we lost for every single page. Want to know how you can find the same for your website? I'll show you. 🧵