Lindsay Futter Hong
@Fulinxi
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Chief Operating Officer at Locaria, part of Stagwell
London
Joined February 2011
If you're interested in procuring content or localisation services, or want to understand the fundamental building blocks of content production pricing, read on! #ContentStrategy #contentbuying #localization #procurement
https://t.co/WLAKpBZV7L
locaria.com
Procurement guide to global content purchasing, including multilingual PPC, SEO, social media, website localisation, multimedia, and market research
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100 days into our acquisition of PEP Group https://t.co/T110kXIpp7
#MandA #mediaproduction #localization
locaria.com
In response to the challenge of global content fragmentation that brands have been facing, our vision was to bring together the previously siloed skills sets of creative production, adaptation and...
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Chatting with PXPIQ about Scaling multilingual content whilst retaining local sentiment
mxpiq.com
By Leah MontebelloIn conversation with Lindsay Hong, COO of Locaria: how to scale content globally without diluting the overall brand message
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Counterbalances an unprecedented expansion in the technological ability of oppressive regimes to conduct widespread surveillance and control all aspects of their citizens' lives.
What's your best take on why crypto matters?
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This is a remarkable stat: last night more people watched Line of Duty in the UK (11m) than watched The Oscars in the US (9.85m). The Oscars viewing figures fell year on year by 58.3%.
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Friday essay: is this the end of translation? https://t.co/eoO1SzUTMA "Part of the beauty of translation is that texts can be critiqued, and translated again and again."
theconversation.com
If humans only translate what it is familiar to them, something essential is lost. The art of translation requires the permission to transcend borders and make mistakes.
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Dear women and girls, On #IWD2021 and every day, we want you to know that you are capable of more than you know. Harness the power within and pursue leadership roles in all spaces of society. Happy International Women's Day! #GenerationEquality
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Check out some exciting news! cc: @MDCPartners
We are pleased to announce that MDC and @stagwellgroup have entered into a definitive agreement to unite, transforming marketing by unleashing the power of talent + technology. Learn more about today’s announcement: https://t.co/TOkdDyAj3g
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One for the classicists out there
british tv chefs as greek gods [a thread] [[ i dont know why i did this ]]
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Apparently Amazon launched in Sweden today and hilariously their product titles are automatically translated to Swedish. “Watch Dogs 2” becomes “Look at Dogs 2”, “Russian infantry” becomes “Russian infants” and you can buy games for the Nintendo “Circuit Breaker” 😄
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“It felt like a huge prank,” said translation industry business consultant Anne-Marie Colliander Lind @amclind in our conversation about Amazon’s botched launch of https://t.co/h32NibFExJ in #Sweden last week. #multilingualdaily #Amazon #localization
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This might be the day for a reminder of 'empleomania': the overweening and manic desire to hold public office, at any cost.
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Just a few more days to enter for Translation Company of the Year. It was great when @LocariaLondon won last year! Good luck! #inittowinit
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Brands can get past buzzwords by altering their marketing communication strategies. Join us on 10/15 at 12:30pm ET to hear from Liz Bradley from @AARP. AARP is a nonprofit organization that aims to disrupt the stereotypes about aging. Register here: https://t.co/krb6MR3Bgv
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Great programme about @YouTube on @TheMediaShow today. Expecting to see more clients looking to advertise with the expansion of in home viewing
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Did you know: together with our MDC sister agencies, Stagwell has 25 global offices in 15+ countries, creating a lean, powerful network to serve the needs of modern marketers #TeamStagwell #global #marketing #advertising
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Trying to say “are you purposely walking by me as closely as possible? Have you seen the news? I don’t believe this. Back off! Idiot. How are you so oblivious?!” by staring quietly at someone
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Interesting topical thread on the challenges of localising slogans
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