Darren Bridger
@DarrenLBridger
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CoFounder/Chief Research Architect @ https://t.co/LC0j2m4FHY; consumer neuroscience, and behavioural economics. Author of 'Neuro Design' & 'Decoding the Irrational Consumer'
United Kingdom
Joined August 2014
RT @CloudArmyNeuro: Dive into the world of packaging design with @DarrenLBridger and see how Implicit Association Tests (#IAT) and Single C….
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RT @CloudArmyNeuro: With online #marketresearch, inattentive responses can produce low-quality data that fails to capture true opinions, at….
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RT @CloudArmyNeuro: 📊 "Is the quality of data you get from your online panelists good enough?" In our latest blog, @DarrenLBridger , VP of….
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RT @CloudArmyNeuro: Looking to use AI content in your #marketing? AI voices can trigger a latent awareness of human imperfection that we'd….
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RT @CloudArmyNeuro: 🤖 Don't let your brand's AI content give customers the creeps! 👻 Understand the psychological impact of AI interactions….
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RT @sapinker: I never get tired of this family of illusions (especially once I figured out how they work). A nice illustration of how perce….
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RT @rorysutherland: More on Commercial Innovation here.
open.spotify.com
Future Proof · Episode
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RT @nntaleb: A reminder. As with food, we spent most of our history deprived of information and craving it; now we have way too much of it….
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RT @theketome: The power of Sonic Tonics.@audioalchemist_ #nudgestock2023.@nudgestock @42Courses @austint
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RT @CloudArmyNeuro: Enjoying being back at @Nudgestock in person again this year! Can you tell the difference between AI generated and huma….
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RT @Nudgestock: @b4z4 @rorysutherland Now over to @MonaChalabi who adds mess to the data… .#nudgestock2023
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Try out our ai voice test. Can you tell whether a voice is AI or Human?
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RT @audioalchemist_: today’s the day, london!. can’t wait to explore the “messiness” with all amazing presenters here at #Nudgestock2023. c….
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Looking forward to it #Nudgestock2023.
A memo drafted by @rorysutherland to all @Ogilvy staff globally!. #Nudgestock2023.Register for the livestream
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Check out our latest podcast: Rory Sutherland and Steve Keller discussing the marketing power of audio #sonicbranding #Audio #Nudgestock2023
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My latest blog for CloudArmy.
An AI voice recording can now genuinely pass as a human voice, says @CloudArmyNeuro 's @DarrenLBridger. They are flexible, scalable and can support global campaigns. So how can brands ensure they select the right voice for their #advertising?.
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Our @CloudArmyNeuro case study on testing AI-generated taglines is featured in the current ‘Insights’ magazine from the @NMSBA #AI
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Our latest podcast.
👀In advance of the world's biggest #BeSci festival, #Nudgestock2023 speakers @rorysutherland of @Ogilvy and @audioalchemist_ Steve Keller discuss the power of audio in this Understanding Consumer Neuroscience Podcast with host @richcampbell. #SonicScience
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