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Tired of fake reviews? IKEA found a dreamy solution. They recorded actual sleep talkers testing their mattresses—because the best reviews happen in your sleep. After all, actions (and sleep sounds) speak louder than words. @IKEA | @rethinkideas

Nudge of the Day 🪰. A simple fly sticker in a urinal reduced spillage by 80%! . When you give people something to aim at, behavior changes—no signs needed.

Curiosity is a superpower—if you're brave enough to use it. Hollywood producer Brian Grazer shares how a lesson from his grandmother shaped his life: that asking bold questions and staying curious can open doors you never imagined. A moving story about courage, curiosity, and.

How do you make smart decisions in a world full of uncertainty? . Risk Savvy by Gerd Gigerenzer shows why simple rules often work better than complicated models. It helps you understand real risks and avoid common mistakes in money, health, and life choices. A smart and easy

Want better habits? Make them easier. Dan Ariely and Chris Rawlinson explain how friction shapes our behaviour. @danariely. The trick? Reduce friction for good choices, and add a little for the bad ones.

I now take a longer term view on people.” — Steve Jobs. A rare 1992 clip where Jobs shares a simple, human lesson: patience with people matters.

Before CGI, every boing, splat, and whoosh was handcrafted magic. Step into Disney’s world of classic sound effects — pure creativity in motion.

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How do you advertise military gear?. This amusing ad from a Finnish company is one approach. Our ad of the day.

Ever wonder how the stock market began? . It all started in the 1600s with Dutch trading ships and a bold idea: let everyday people invest in global voyages. This short animated video by Oliver Elfenbaum shows how that idea grew into today’s stock market.

A book full of things you wish school had taught you. In Build, Don’t Talk, Raj Shamani shares advice from his own experience of starting something of your own, taking action instead of just talking, and building real skills for life. @rajshamani.

Do you only see what you want to see? . This animated video explains confirmation bias, the mental shortcut that makes you favour information that supports what you already believe. Being aware of it is the first step to thinking more clearly. . h/t.

Want to build better habits? . Reward the effort, not just the outcome. Dan Ariely and Chris Rawlinson discuss why focusing on effort is key to reinforcing the right behaviours, especially when outcomes aren’t always in your control. @danariely

What if taking the stairs felt like playing a tune?. This clever intervention turned an ordinary staircase into a giant piano. The result? . 66% more people chose the stairs over the escalator. A brilliant example of how fun can nudge us towards healthier habits.