Steve Keller
@audioalchemist_
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Harnessing the power of sound to shape perception & behavior. Sonic Strategy Director | Studio Resonate | SiriusXM Media Opinions my own.
OAK / NYC / ATL / The World
Joined May 2009
Thanks to those who have responded to my request for help on our "sound/scent" research project. I'm hoping to boost our sample size a bit more, so if you can spare 5 minutes, I'd appreciate your time!. Link to survey: Feel free to share with others.
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Exploring associations between sound & scent, and need your help with a quick survey, listening to two soundscapes and subjectively rating associations with various aromas. Here's the link - and thanks! #MusicScience #Crossmodalism.#BehavioralScience.
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One last push!. Thanks to everyone who's responded!. If you haven't, please take about 10 minutes to answer some survey questions as we explore sonic interventions that could make our workplaces more healthy and humane. #MusicScience #Neurodiversity.
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I need your help! . We're working on a project exploring the impact of sound in the workplace. If you could take about 10 minutes to answer some survey questions, I'd appreciate it!. Click the link to access the survey. #MusicScience #SonicStrategy.
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It's one thing to use music to drive an advertising campaign. It’s another to use music to change the advertised product at a molecular level. We did both. @KelloggsUS , Studio Resonate, @SiriusXMMedia, and @LeoBurnettChi combined psychoacoustics, microbiology, and cheesemaking.
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Honored to share our Human/Voice AI research as part of @the_ARF 's AUDIENCExSCIENCE summit here in NYC. Hats off to @CloudArmyNeuro and @veritonic their contribution to the research. Two studies, with a combined total of 32 audio ads, 6 human voices, 4 synthetic voices, 2.
Steve Keller, Sonic Strategy Director, Studio Resonate/XM Media, unveiled a study at #ARFAxS, with 12 ads including 2 human voices to 2 clones, looking at the impact of brand perception and intent. They found there are still advantages to using a human voice but the gap's closing
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Had a blast at #SXSW2025 - and particularly enjoyed chatting with my friend Jay Kapadia (@GM’s Audio Creative Director) about his approach to EV sound design. Here’s just a small sample of what we explored: . @SiriusXMMedia #SonicStrategy.
news.gm.com
GM Creative Sound Director Jay Kapadia took the stage at SXSW to discuss the future of automotive sound design.
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Won’t be long now…. Join @GM Jay Kapadia and me today at 4PM(CDT) for our #SXSW2025 fireside chat, diving deep into the power of sound and its implications for sound design for EVs. You’ll find session details here: . @SIRIUSXM @SiriusXMMedia.
schedule.sxsw.com
SXSW 2025 Schedule | For a century, much of vehicle engineering was about masking sounds. In the EV revolution and its absence of internal combustion engines, vehicle engineers are challenged with...
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Kicking off #CES2025 in Vegas! . We've got a busy week planned, exploring #TheFutureOfAudio with Studio Resonate's "Super Sonic Sound Summit," a Sonic Sommelier wine/sound pairing, a floor tour with friends from @WeAreRazorfish, and a @GoModev "AI House" panel. Catch me if you
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Happy New Year! . Welcomed 2025 at a wonderful dinner with friends at one of our new favorite NYC restaurants. The food is consistently great & the venue small & cozy - which was a problem last night: They hired a DJ & by 10:30PM, the volume at our table averaged 96dB & 114dB
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2025 is almost here! . Rather than yet another "Audio Trends Report," I'm offering six suggestions I think will help brands & agencies unlock audio's potential & maximize ROAS in the year ahead. Link to the @Adweek article here: #SonicStrategy.
adweek.com
Audio’s future is full of possibility, but realizing its full potential requires a fundamental shift.
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It's #Thanksgiving here in the States. Beware the dangers (or advantages) of mixing lavender and pumpkin pie (with apologies to cranberries): #Sensehacking.
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I'm exploring the intersection of sound & #neurodiversity - surprised to find there's not as much academic research on the topic as I expected. Hit me with any relevant #MusicScience papers - particularly re: impact on flow, restoration, & focus. #Neurospicy.#SonicInterventions.
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Had a blast chatting all things audio with @conorbyrne in this episode of @thats_marketing - along with the always provocative, always brilliant @andrewtindall_ . #SonicStrategy #SonicBranding.
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"Every day, my daddy told me the same thing. 'Once a task is just begun, never leave it till it's done. Be the labour great or small, do it well or not at all.'" - #QuincyJones. From his horn arrangements on "It Might As Well Be Swing" (Baise/Sinatra) to his production on
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