AdMonsters
@AdMonsters
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Global community of digital leaders passionate about ad technology and operations. Part of the @accessintel family.
New York, United States
Joined October 2008
Holiday traffic was up. CPMs didn’t tell the whole revenue story. Why publishers are rethinking success metrics as discovery fragments across search, social, and AI — and what that shift means heading into 2026. By Lynne d Johnson https://t.co/5KhelUc2vI
#Publishers #AdOps #LTV
admonsters.com
Holiday traffic surge? Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.
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What did 2025 actually change for publishers? Andrew Byrd + Chris Kane (Jounce Media) unpack ad load math, TIDs, fraud, SSP consolidation and the real impact of the Google antitrust trial. Replay 👇
admonsters.com
In the AdMonsters EOY 2025 LinkedIn Live, Chris Kane, Founder of Jounce Media, discussed how AI, Transaction IDs, and more affect pubs.
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California just passed the Opt Me Out Act — a browser-level, one-click data opt-out. Expect more users to go dark for targeting, lower CPMs, and a major pivot to contextual + first-party data. Mobile apps aren’t included… for now.
admonsters.com
California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences.
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📣 Last call! Tomorrow is the Convergent TV Awards deadline — and the final day before prices rise $100. Submit your best cross-screen work 👇 https://t.co/tq8Gdw3sjv
#ConvergentTVAwards #CTV #AdTech
chiefmarketer.com
The Convergent TV Awards honor excellence in cross-screen creativity, ad tech innovation, measurement, and multi-platform storytelling across every screen.
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Happening today at 1PM ET — and there’s still time to jump in! 🔥 Join us LIVE with Chris Kane as he breaks down 2025’s biggest ad tech moments. Save your spot 👇 https://t.co/rCiLTckDYi
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Imagine if everything in life was as good as gold. It’s easy to invest in, could help grow your wealth, and protect it too. A timeless asset that stands strong when others may not.
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2026 publisher playbook, in 4 plays: • Channels are shifting — go where your audiences are • Redefine the open web for AI discovery • Move revenue across channels • Trust is your clear advantage Q&A with Mediavine CRO Amanda Martin →
admonsters.com
Mediavine's CRO, Amanda Martin, shares why trust and adaptability will set resilient publishers apart in 2026.
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AI is the new front door to the internet. Michael Shang (StackAdapt) on: • LLM gatekeepers • Push vs. pull • AEO replacing SEO • Ads inside AI UIs • Why testing nonstop matters Read more:
admonsters.com
Now, many users enter the web through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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The Convergent TV World 2026 sizzle reel is HERE. The new site just dropped — and here’s everything debuting this year: • Hosted Buyer Program • VIP Passes • Reverse Pitches • The Exchange • Convergent TV Awards Watch + explore what’s ahead. https://t.co/Xndas1aOA3
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The Convergent Media Era is here 🚀 Enter the Convergent TV Awards celebrating the work shaping cross-screen advertising. 🏆 Campaigns • 📊 Measurement • 💡 Ad Tech • 🛒 Commerce Apply now ⬇️ Deadline: Dec 5, 2025
chiefmarketer.com
The Convergent TV Awards honor excellence in cross-screen creativity, ad tech innovation, measurement, and multi-platform storytelling across every screen.
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Late ad payments choke publisher growth. BOMESI +AdGrid + Breakr’s SASA platform cuts cycles from 60–120 days to ~48 hours, helping diverse-owned pubs pay talent faster and scale sustainably. Real infrastructure change the industry actually needs.
admonsters.com
BOMESI licensed Breakr’s tech to create its SASA platform, a digital infrastructure that centralizes publisher financial workflows.
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AI in ad tech: total revolution or hype train to nowhere? 🚂🤖 The Yield Doctor says it’s both—incremental upgrades and some wild surprises. Just remember: when the bots glitch, they’re not the ones explaining it to the client—you are! 😏 #AdTech #AI
admonsters.com
James Deaker, aka The Yield Doctor, outlines how AI is reshaping ad ops—from incremental improvements to major workflow shifts.
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Is ad growth outpacing your ops team? 😬 Mark Donohue ( https://t.co/PyuYlxR2J4) breaks down the 10 signs — laggy reporting, swivel-chair chaos, spreadsheet overload… you know the vibes. Catch it early, fix it fast. Full list:
admonsters.com
Operational complexity in media agencies doesn't emerge overnight. It creeps in gradually, one new tool and one manual workaround at a time.
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Primis CRO Toar Mekaiten on the real AI shift for publishers: • Less traffic, same # of sites • Live/experiential still win • Early AI partnerships > chatbots Read more:
admonsters.com
The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances.
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Hearst + Aditude = a programmatic power duo. @lynneluvah digs into how collaboration turned into cash flow — with sharp insights from Hearst’s Michael Irenski and Aditude’s John Shankman. Read it: https://t.co/RinmO6iwU3
#AdMonsters #AdOps #Programmatic #PublisherTech
admonsters.com
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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2025 reshaped ad tech. Join us Dec 3 as Chris Kane (Jounce Media) breaks down the biggest shifts — AI’s impact, DOJ vs. Google, TIDs & more. Moderated by Andrew Byrd (AdMonsters). https://t.co/qHQM0HGUnF
#AdTech #Programmatic #AI #DigitalAdvertising #AdMonsters
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Not all "agentic AI" is created equal. Still, MediaMint's new tool, Mia, aims to skip the hype and focus on real workflow automation for ad ops teams—no replacing humans—just giving them time back to focus on strategy.
admonsters.com
Mediamint's agent Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
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Direct sales is getting a reboot. Kelsey Smith (Tribune) highlights: relationships, audience insight, AI support, strategic focus + what direct delivers beyond programmatic. https://t.co/VdiocTDKZh
#AdOps #AI #Programmatic #SellSide #DirectSales
admonsters.com
Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows.
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Amanda Martin dropped straight facts at #SellSideSummit Austin: • Premium = ad experience • Discovery moved on — adapt • Transparency needs teeth• Pick your AI partners • Cut dead weight in the chain • Fewer ads, higher value Story by @lynneluvah →
admonsters.com
Mediavine CRO Amanda Martin explores how AI-driven discovery and new rules for premium inventory can help pubs stay profitable.
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Programmatic doesn’t need more control — it needs smarter interoperability. Can AdCP help buyers, sellers, and AI agents actually work from the same playbook? New Sell Side Signal by @lynneluvah 👇 https://t.co/EQgZHQ20jo
#AdOps #AdTech #Programmatic #Transparency
admonsters.com
For years, publishers have done what they had to do to survive. Can AdCP and MCP, promise a shift from endurance to empowerment?
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That’s a wrap on #SellSideSummit Austin! 💚 2.5 days of bold ideas, big laughs, and a community pushing the sell-side forward. The Connected Future is here — and it looks incredible. See you at the next one, Monsters. 👊 #Austin #Publishers
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Are You Smarter Than a Politician? Game Show w/ Rob Yates, Jacob Winograd, Jack Danger
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