Yana Welinder
@yanatweets
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CEO @Kraftful - Copilot serving 40,000+ product teams. @YCombinator alumna, @Pioneer_Fund SVP, @Stanford fellow, @GenAIFounders founder
Free product copilot 👉
Joined February 2011
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Users don't read.
Users prefer to learn by doing, not by reading instructions. Every extra word is an opportunity for users to abandon the product. They have more important stuff to do.
This is where intuitive design come into play.
Let's break it down 🧵
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Product managers: what’s a PM tool you use that you would pay for out of pocket?
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Developers, Developers, Developers
— Satya when GPT5 launches
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🚀 AI for Product Builders: save a bazillion hours reading user feedback & writing JIRA tickets!
Here’s how we envision PMs having even more superpowers with + ChatGPT🧵
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Reflected on this tweet given OpenAI's shipping cadence...
3/1 – ChatGPT API
3/1 – Whisper API
3/2 – Chat mode in Playground
3/14 – GPT-4
3/23 – Web search for ChatGPT
3/23 – Plugins, making ChatGPT a platform
Less than 1 month!!
wtaf Peter 😅
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As a product manager, what’s your go-to method for prioritizing features?
My usual thinking process 🧵
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We crossed 20,000 users on 📈
🧵How we went from 0 to 20k in 7 months…
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We're called “product managers” and not “process managers” for a reason!
I mentioned this on a PM panel this week, but thought I'd unpack it here 🧵
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We're female founders.
We work 100X for 2% of VC funding.
We don't let statistics define us. We use it as fuel 🔥
We lift up other female founders -
@VCBackedMoms
, Alumnae of
@YCombinator
We solve real problems, for real people, getting real revenue.
We don’t spend years
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The YC application deadline is this Friday.
@YCombinator
changed my life. You won't regret joining this community.
Last year, I referred 100+ female founders to YC. If you're a female founder considering an application, please reach out.
I referred 100+ female founded startups to
@ycombinator
in the last week.
That’s more than 2X the number of female founded startups in our YC batch (pictured here ❤️)
Look forward to follow their journeys and see them build successful businesses🤞
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Product managers: what's your favorite GPT-4 powered product?
GPT-4 launched hours ago→ already incredible things being built! 🤯
My favorite examples 🧵
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Product Managers: the
@Kraftful
team is building an amazing ChatGPT plugin to supercharge your PM toolkit 🚀
Ask questions about best practices and get insightful answers summarizing thinking from top product gurus! 🧠
❤️ Like and 🔁 retweet if you're as excited as we are!
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Most people don’t understand that
@YCombinator
is not just an investor.
YC is building powerful products for startups.
My favorite YC products are 🧵
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Loved watching YC Alumni Demo Day 🧡
Almost 70% of this batch are AI companies 🤯
Here’s my 9 favorite pitches:
@toinfinityai
(with an AI-generated DD pitch!!) by
@lina_colucci
, Sidney Primas, and Andrew Weitz.
Infinity is a script-to-movie foundation model.
@tryparadigm
by
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We’re YC founders. Of course we use YC SAFEs 🧡
We launch our product. And then we launch it again. And then we launch it some more. Until someone notices it. And we pivot. A LOT.
We are YC founders. We love doing things that don’t scale. Like finding users to talk with. We
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Product managers, who at your company defines the product vision, strategy, and roadmap?
This morning,
@JustAnotherPM
reminded me about a blog post I wrote on this topic a few months ago.
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I impulsively applied to
@ycombinator
last min.
My application video was just the first take where my 1-yr-old didn't scream in the background 😅
You, my friend, have another 5 hours to apply.
Go go go!
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Make a product person cry in 3 words.
I’ll start:
🇪🇺EU🇪🇺 cookie notices 😭
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Product managers: what's the most important skill for a PM to have?
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Today, I suddenly became a US citizen 🇺🇸
From the little stateless girl seeking asylum in Sweden, to the woman I’ve grown up to be living & working in many countries & cities, I’m so proud to call America my home.
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Product managers, let’s chat about prioritization frameworks🧵
Prioritizing features is both an art and a science. I’m a big believer in creating custom frameworks based on the situation, but they’re often inspired by popular frameworks, like RICE, MoSCoW, Kano, etc.
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5 years ago
@YCombinator
changed my life.
We got in, I quit my product exec role, and started
@Kraftful
.
Pivots later, we're the top copilot for product teams.
YC apps due next week:
Apply so that
@garrytan
,
@mwseibel
,
@KatManalac
can amp your startup!
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How do you create your 1st product team as a founder?
Books/posts are for training aspiring product leaders.
Most founders can't weed through that.
So here’s my short guide to PM for founders🧵
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We’re back on
@ProductHunt
today!
Much news:
🤖Instant summaries of 30+ user feedback sources.
📝AI written user stories.
✅Tickets sync to Jira.
Check it all out and give us a boost!
Kudos to
@mwseibel
and
@YCombinator
for hunting!
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My founder journey so far…
Uber for monitoring tasks (2011) — Learned some coding to build a quick prototype. Applied to YC. Lost interest in the problem and went into academia.
Athleisure brand (2016) — launched MVP but targeted the wrong crowd → A pregnancy from hell halted
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I’ve referred 100+ female founders to
@YCombinator
🧡
And I will refer more!
YC applications are due TOMORROW.
If you’re a female founder, please DM me 🙌
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And just like that, we crossed 25K users on 🥳
Big 🧵about how we went from 0 to 25k in just 8 months…
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What does it look like when a PM and a tech lead are in perfect sync?
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Y’all talk, but how many know what GPT stands for?
Genuinely Pure Tea, apparently 🫖🤣
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Who run the word?
@YCombinator
female founders!
Well, soon we are…
Look at all these badasses gathered at today’s YC alumni event 🤩
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Hey fellow europeans back home, prepare to get blocked by any startup that can’t afford a lawyer and would rather pay $600/yr to block y’all...
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Product managers: which PM skill has made your personal life more delightful?
I’ll start: ruthless prioritization makes founder life and parenthood not mutually exclusive 💪🏻
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One of my favorite
@YCombinator
advice is “Ignore your competitors, you will more likely die of suicide than murder”
Let’s unpack it 🧵
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Calling all founders building with Gen AI (LLMs, GPT, image generation, etc.)
@linamelia
& I started a founder community to help each other navigate this rapidly evolving space🚀
Join us!
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Over 50 PMs shared their prioritization secrets🤫
Here’s a short ChatGPT summary of their advice.
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Product managers: with the current AI wave, which PM skills do you think will be most important in the next 5 years?
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🚀🎉 Thousands of
@Kraftful
users have spoken!
Thrilled to share the Top 5 most loved features we've rolled out in the past 2 months 🧵
Ready for some game-changing stuff from that'll make your PM life a breeze? 🌪️
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Seen all the
@Kraftful
stuff we launched on PH today?
I recorded a quick demo just for you 🙃
And don't forget to support us on Product Hunt:
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Since our MVP launch, I’ve sent an update email to users every week.
Looking back over the year, our mighty little team rolled out 136 features!
Here’s my 5 favorite ones 🧵
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Adding my pivot story to
@lennysan
's pivot list:
Uber for monitoring tasks (2011) — Learned some coding to build a quick prototype. Applied to YC. Lost interest in the problem and went to grad school (proving the point that it's easier to get into Harvard than
@ycombinator
!)
The definitive list of startup pivots
Details behind 30+ pivots, including how they knew it was time to pivot, how long it took them to pivot, how they found their new idea, and more
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I referred 100+ female founded startups to
@ycombinator
in the last week.
That’s more than 2X the number of female founded startups in our YC batch (pictured here ❤️)
Look forward to follow their journeys and see them build successful businesses🤞
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Product managers, what’s your achilles heel?
Mine’s people who love politics. I can’t work with them.
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Stop and smell the roses🌹
For me, that moment was to spend time with the Kraftful team last week.
I’m so grateful to be building an amazing team of talented, creative, fun, and caring individuals.
My heart is full ❤️
Wrapped up our team offsite 🔥
Being a fully remote team, it was wonderful to get together in San Francisco, get to know each other better, and celebrate our progress.
The team has grown, but we’re still hiring. Check out our open roles:
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Product managers: how do you balance new feature requests with your overall product vision?
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Product managers: what's the biggest lesson you've learned in your career so far?
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Product managers, how do you stay up-to-date on industry trends?
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🚀In just 90 days since our beta launch, has revolutionized the way product builders work, saving them a whopping 26,000 hours!
Our AI🤖 has meticulously analyzed over 3M pieces of user feedback to help figure out how to build something people love - a la
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Product managers, how do you validate your product assumptions?
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Product folks, how do you balance tech debt with new feature development?
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You know you’re visiting a Swedish office when the entry looks like this. Shoes off! 👍
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Product managers: what's the most innovative product you've come across lately?
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Product people, let’s chat about feature prioritization…
My take in 🧵
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22 years ago,
@npew
and I became a couple on 2/2/2.
We moved in together almost immediately — in high school!
I remember it as a glorious year.
And yet, somehow, each year together is better than the previous.
Congrats my love!
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Product managers, what are the seven deadly sins of PM?
I’ll go first 🧵
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Lotsa launch love today 🥰
Excited to finally have the tool I wished for all throughout my PM career. The days of tedious product research are OVER 🙌
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Months ago, my 5-yr-old & I made a children’s book with DALL-E.
A fun rainy day activity, but his first question: now can we sell it?
Back then, DALL-E was still in closed beta & couldn’t be used commercially🙈
But it can now! Kiddo’s first venture👍🏻
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Product Managers: what's your favorite interview question
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Incredible! Being product builders, I’m sure y’all will appreciate this speed to market:
11am: OpenAI launched GPT-4→ we got on the waitlist
2pm: we got access to GPT-4
4pm: we rolled out GPT-4 powered analysis
Needless to say, our engineering team is pretty badass!
✨GPT-4 for product builders is here!✨
Check out summaries of your user feedback on
Epic.
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Product management is about balancing the art of vision with the science of execution.
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Product Managers: how do you gather user feedback and use it to improve your product?
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Best advice PMs have received.
Over 50 product managers shared advice that stuck with them.
Here’s a ChatGPT summary.
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Who’s topping the ‘product’ leaderboard?
Women!
Interesting plot twist to “women don’t use AI.”
Links to the amazing product GPTs by
@clairevo
,
@marilynika
, and myself in 🧵
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Product managers, what’s your favorite ChatGPT prompts?
I put together a guide with my top 40 prompts.
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I keep having strange dreams about ChatGPT creating physical objects instead of text.
Curious how far in the future that is 🤔
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👋Hey product folks: what’s your favorite ChatGPT prompt?
My go-to: “is this {update/email/tweet} to {specific audience} grammatically correct and well-written?”
It proofs the message and suggests clever improvements for the appropriate audience 🦾
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Happy YC demo day!
As I was telling to a group of YC alumni last night, I'd love to be one of the W24 founders pitching my company today — as nervewracking as it was back in S19!
@YCombinator
only gets better every year.
Let’s go W24!
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Want to run a smooth product demo?
Here’s top tips I got from 40 PMs in the past 20 hours.
Product Twitter at it's best 🙌🏻
Anything missing from this list?
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Product managers: what advice would you give yourself when starting out in product?
I'll go first 🧵
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Update to my founder stack:
@OpenAI
APIs – AI layer
@Playground
– R&D
@ChatGPT
– marketing
@Frigadeapp
– onboarding
@Close
– sales
@YouteamUK
– team augmenting
@Awesomic
– design
@Posthog
– analytics
@Kraftful
– user feedback!
Mostly
@YCombinator
cos!
Grateful reflecting on what made it THAT much easier to build
@Kraftful
:
1.
@YCombinator
+ Bookface + SAFEs
2.
@ClerkyInc
3.
@SlackHQ
4.
@Github
5.
@GustoHQ
6.
@AWScloud
7.
@GoogleCloud
BigQuery
8.
@LinkedIn
Sales Nav
9.
@Webflow
10.
@Figma
Oh, and the internet I guess 😅
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Kraftful AI-Powered User Interviews are on Launch
@YCombinator
today!
Support us with an upvote 🧡
Why are AI-powered interviews so great? 🧵
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Best product alone never wins.
You need best product + great positioning + thoughtful distribution + strong team culture 💪
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Product managers, where do you store ideas and brainstorms?
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I’ve learned a ton playing and building with LLMs in the past 3+ years.
Here’s the 21 most important terms to know if you’re just getting started 🧵
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Product folks, what are your fundamental assumptions about user behavior?
My core assumption is that users don't read.
So in-product instructions must be easily scanable at a glance.
Every extra word or ambiguously worded sentence makes users disengage.
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I was interviewed by
@stripe
about startup building in an economic slowdown.
Look forward to their report with interviews from
@ycombinator
founders & others.
In the meantime, here’s the main takeaways from my interview🧵
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16 years ago today, I married
@npew
in Kivik, Sweden.
We had a celebration planned today, but found ourselves on different continents.
Congratulations, my love!
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As a founder CEO, I want to get better sleep at night so that I have a clear mind to deal with the problems keeping me up at night.
There’s the user story.
Anyone building this please? 😅
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