High level: a PM’s job is to set a product vision, communicate the vision to the team, and then work to build and execute on an actionable plan to meet the vision💫

Tactically PMs need to: 🔎Research market, customer, customer’s problem 📣Cleary communicate their vision to the team ✍️Articulate product roadmap 🚀Work with dev team & stakeholders to ship product 📈Lather, rinse, repeat after launch

To do this well, PMs need to be: ❤️Empathetic 🎨Creative 🧠Great product thinkers 💫Inspirational 🗣Clear communicators 🙏🏻Humble Oh, and have ability to influence without authority😅

Once a startup matures to build a product team & hire a product leader, the product leader translates the company vision into a product vision & establishes product goals. Those goals guide PMs' research, product roadmaps, and execution.

More details in the full post. Hope its helpful! Thanks to @linamelia , @zlwaterfield , @laurex , @npew , and @nogaleviner for reading drafts of this and providing feedback.

@yanatweets Thanks for this and your fantastic advice !

@DocFarzanaR Thanks Farzana! Both for the feedback and the inspiration 🥰

@yanatweets I talked to @craigkerstiens and @aneel about bootstrapping sales and product teams in start-ups - I'm looking forward to comparing notes!

@nearyd @craigkerstiens @aneel Cool! Will check it out 🙏

@yanatweets I love this blog post. right now we are living this moment and I am taking the position of product lead and it can help me

@_mitarcon So glad it's helpful!

@yanatweets @onejasonknight @saltpe_

@yanatweets What about structuring a product team around a problem, rather than a goal? I’m sure there are trade-offs I’m not thinking of, but the advantage is a wide latitude for understanding the problem from the customer’s perspective, then solving creatively with engineering.

@yanatweets Creating is one thing, but getting it to the market and selling is another. For me the latter is way harder

@yanatweets Good day to you and your team