Michael Cohen
@whoismcohen
Followers
2,003
Following
235
Media
96
Statuses
707
CEO | Scaled & Exited | Building & Tweeting at the Intersection of Sport + Media + Creators ( @whistlesports @WhistleWorthy @dazngroup )
New York
Joined July 2011
Don't wanna be here?
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Pinned Tweet
So You Say The Younger Generation Doesn’t Watch Live Sports? ….. They do.
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1/ 🌐 Just published a new piece on
@Medium
: "Stop Calling it 'Weird': The New Era of Global, Socially-Connected Sports Fandom." It's time we reframe our perspective on sports content in the digital age.
#SportsFandom
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Interesting in depth article on streaming landscape by
@ballmatthew
. If you ever needed a primer, this is it. If you’re in the know, this a great strategy comparison.
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🎙️ New Podcast Alert 🎙️ I had the pleasure of sitting down with
@mwurst
and Valerie Vespa on the Snarketing Podcast to discuss my journey with Team Whistle, the ever-changing landscape of digital content, and the future of sports and entertainment.
Ep. 8 of the Snarketing Podcast is LIVE!
@whoismcohen
&
@WhistleSports
have cultivated a unique global
#content
portfolio ▶️ catering to fan
#communities
,
#brands
& leagues 🤝 that is building and defining the future of
#sports
&
#entertainment
media.
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Live your values, be transparent and recognize your team. Thx
@Entrepreneur
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🧵1/ From
@VidCon
to
@Cannes_Lions
the
#CreatorEconomy
is at a crossroads 🚧.
@kyurieff
highlighted a big challenge: Too many tools, not enough customers. But the real problem ? Middle-class creators need to evolve so there is a creator economy. 📈👩🎨 🔗
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🎾 The Courts Less Traveled: The US Open Preliminary Rounds on Smaller Courts are a Goldmine for Cultivating the Next Generation of Fans 🎾 -
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And this campaign was done by
@WhistleSports
👋
Jimmy Garoppolo Going Full Top Gun in an F-16 is the Stuff Dreams are Made Of
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Navigating cross-medium marketing can be challenging; Excited to join a panel of executives from
@Danone
,
@WavemakerGlobal
and
@OUTFRONTMEDIAUS
as we breakdown its ability to drive engagement and results for brands at
@Cannes_Lions
.
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New 🔥 from the
@WhistleSports
team -- Exploring Esports will features
@HelloKellyLink
@Censor
,
@Sceptic
&
@JeffEisenband
as we take a look into a variety of themes that are driving this billion dollar industry
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Very excited to welcome our new partners at Tiny Horse to the
@WhistleSports
fam
Streaming services will be spending hundreds of millions of dollars (if not more) to market their services.
Whistle, which is backed by Sky Sports, Discovery and others, has acquired a marketing firm to take a piece of that action.
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What if?
@netflix
Untold got me thinking about two standout athletes:
@Deestroying
and
@JManziel2
. A tale of opportunities, digital mastery, and missed chance -
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1/5
#StoicJourney
Welcome back from July 4th! "Just learn how to get stuff done."
@BarackObama
. This aligns with the Stoic principle of focusing on action over words. It's about being the person who steps up and says, "Let me take care of that." 🛠️
#Leadership
#Stoicism
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The NCAA told
@Deestroying
he couldn't make ad revenue on his sports YouTube channel. So he quit college football.
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Video: This is what happens when
@whistlesports
activates with our community.
#newfronts
#timesquare
http://t.co/yoystzD7Qj
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Well Deserved
#F2ForStreamys
@WhistleSports
.
@TheF2
is nominated for Audience Choice: Show of the Year at the
#streamys
! 🏈 RT or tweet
#F2ForStreamys
to vote for it to win!
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Are you ready for creators as distribution? Let's go!
@Olympics
leap into Influencer-led sports broadcasting
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I interviewed
@whoismcohen
, CEO at
@WhistleSports
. We discuss being denied by Goldman, when wearing a suit is bad for biz, why the movie The Martian inspires his leadership, going from $0-100M in revenue, & exiting to
@ElevenGroupCorp
.
On
@TCUpod
👇👇
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Defensive Alert: A preview of
@PrimeVideo
@PrimeSportsPR
AI Playbook for the Next Broadcasting Era
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As we head into the Women's World Cup, interesting findings
@womensporttrust
report, aligning with what
@whistlesports
and
@dazngroup
are focused accessible non-live content, dedicated channels for both paid and free to air content.
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In a sea of information clutter - what stands out ? Operating Insights, Market / Industry Dynamics, Differentiated POVs —> 1.
@benthompson
@stratechery
2.
@wolfejosh
@Lux_Capital
3.
@firstround
@joshk
4.
@Digiday
@sizpatel
- 👊🙏
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Forget Fan-Controlled Football, How About Fan-Controlled Broadcast?
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Thanks
@bmorrissey
for excellent evening and great conversations!
We got together a bunch of top publishing execs from Bloomberg, Dotdash Meredith, Semafor, Puck, the LA Times, WSJ and more at a pretty terrific place last night. Thanks to
@sovrnholdings
and for sponsoring.
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“One of the hardest things is leading people who might not like you and the law of averages means that not everyone is going to like you.” Some of my recent thoughts via
@YPO
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2/
@kyurieff
's article on
@theinformation
highlighted that creators are making a presence at Cannes. This is a shift as Cannes has been traditionally about advertisers and brands.
🔗
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Today marks 1 year of
@Headspace
.
Contrary to popular belief (my own included), there’s always a way to find a few minutes in our crazy daily lives to just “be present.”
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Proud to be partnered with
@Quibi
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First Helicopter, now Snowplow parenting... It's not about being obstacle free people;
“The point is to prepare the kid for the road, instead of preparing the road for the kid.”
@DeanJulie
The obstacle is actually the way
@RyanHoliday
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One of the more powerful tools we've implemented in the last 12 months is
@Officevibe
thx to
@firstround
review
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1/ Just visited
@Gamers8_AR
in Riyadh, Saudi Arabia and got to spend time with Faisal bin Homran the federation’s director of esports. Imagine Disney World but for Gaming - but it's really so much more than that!
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Good POV from
@hithereimmike
“What unmet need does semi-interactive content serve in consumers lives?”
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1/9 Fascinating report from
@TwoCircles
on the Sports Media Rights flywheel. The biggest takeaway? Fan Value and the Customer Lifetime Value (CLV) it generates are now key determinants in overall value growth. Let's dig in. 🧵👇
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This thread 👌
@Quibi
+
@WhistleSports
#Quibi
is finally here and I'm excited to finally be able to take a look. Also, an exciting time for
@WhistleSports
as it means we are getting closer to being able to watch some fun
@Quibi
projects our teams have been hard at work on. 👇👇
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⚽ How do we ensure
@TeamMessi
Arrival in
@MLS
isn't just a Flash in the Pan but rather a Tectonic Shift ?
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1/ Really enjoying
@NoPriorsPod
by
@saranormous
and
@eladgil
. Saw this recent screenshot from their interview with
@SnowflakeDB
CEO Frank Slootman. His perspectives on leadership and young CEOs resonate on a
#stoicjourney
and offer valuable takeaways and reminders
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Couldn’t agree more
@JoePompliano
(for now)… the fan engagement and interest is exploding… if you ignore the whole controversy (hard to), it’s like
@TheRealMr609
and
@MarkMcGwire1
in the late 90’s and what they did for
@MLB
… everyday was exciting, you just wanted more… for…
The “Messi is exposing MLS” narrative is silly.
Messi is going to take home a record 8th Ballon d'Or this year, and no one ever claimed MLS was a Top 10 league.
Of course he’s going to score a lot of goals.
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Festival-Like Atmosphere 🎉 Beyond basketball, Cun-BA games are events with karaoke, traditional dances, and pregame acts, creating a festive, electric atmosphere.
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🏀 Deep Dive into Cun-BA: China's Village Basketball Phenomenon 🏀 A thread inspired by Jonathan Cheng's article in
@WSJ
@JChengWSJ
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🚨🏀 Mind-blowing numbers in the world of sports! Michael Jordan's business acumen is as legendary as his basketball skills. He turned a $275M investment into a staggering $2.77B through the sale of the Charlotte Hornets. That's 10x the initial investment! 📈💰
#MichaelJordan
…
🏀 BREAKING:
Michael Jordan sold the Charlotte Hornets for $2.77B. He bought them for $275M in 2010.
That's a wild 10x - and more than MJ ever made from Jordan Brand.
Here's the story behind MJ's best deal yet 👇
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#SXSW
is less than a month out, and I'm looking forward to taking the stage with
@tiktok_us
, retired NFL player and social media sensation
@spiceadams
, and
@jmessler
on March 13. Add the panel to your schedule by favoriting it on the event page here:
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Pretty cool read from
@JPGJournalism
on how the
@TheEconomist
@airiapix
is using Interactive data-driven Stories to build and leverage it’s Instagram community. Who else is doing it well ?
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1/ 🏀 Big news from
@NBA
! A new in-season tournament, the NBA Cup, is on the horizon. This mirrors changes seen in European soccer and is set to enhance the experience for fans, players, and the sport itself.
#NBACup
#Basketball
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0/📢
@SlamBall
has struck a two-year media rights deal with ESPN! While this is a big step, let's talk about why SlamBall’s Re-invention Requires the same of its Distribution & Monetization Model
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Welcome to
@WhistleSports
@SpencerOwen
🙌
Very happy to announce that i've joined
@WhistleSports
. We just got the deal done in time
#DeadlineDay
last night.
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1/ 🧵 A tale of two worlds in the film industry: The power of the creator in the face of changing industry dynamics. "Project Iceman Film"
@YesTheory
and "Indie Films Are the Latest Casualty of the Streaming Wars".
@Lucas_Shaw
@ColinandSamir
#FilmIndustry
#CreatorEconomy
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@BarackObama
5/5 Remember, it's not about the size of the task but the size of your commitment. Be the person who can get things done, and you'll stand out in any organization. This is the essence of Stoic action - doing what needs to be done, calmly and effectively. 💼
#BarackObama
#Stoicism
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This why brand safety of
@WhistleSports
is added benefit for our brand partners to feel safe on YouTube
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RIP Kobe
"My brain . . . it cannot process failure. It will not process failure. Because if I sit there and have to face myself and tell myself, ‘You’re a failure’ . . . I think that’s almost worse than death." -- Kobe Bryant, basketball legend, RIP
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@noahweissman
@muldowney
@rhguru
@yungcontent
Not this week fellas... good clean fun though ... appreciate you all 🙏
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1/7 🏁🚗 This weekend,
@NASCAR
is making history with its first-ever street circuit race in the heart of Chicago. But this isn't just a race, it's a revolution in the sport.
#NASCARChicago
Here's why:
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"A good plan, violently executed now, is better than a perfect plan next week." General George S. Patton, Jr.
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🧵1/ Ahead of my time in
#CannesLions2023
this week, I'm excited to see the evolution of the festival embracing the
#CreatorEconomy
. 🚀 Let's dive into how Cannes, traditionally an advertiser's paradise, is now (warmly) opening its doors to creators. 🎥🌟
#CreatorsAtCannes
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#StoicJourney
: II.1- Going into
#CannesLions2023
, I'm guided by the principles of
#Stoicism
. The first step? Accepting what I can't control—the big spending, exclusive and high-profile nature of the event—and focusing on what I can: my actions, efforts, and responses. 🎯
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“It’s us recognizing that this particular era in media represents an incredible opportunity.” ....“Three new Netflixes needing content — quality content — probably popped up while we’ve been talking,”
@RealRonHoward
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Excited for the future ahead!
🤝 | We’re delighted to confirm that our acquisition of
@WhistleSports
is formally complete, following regulatory approval. We can't wait to get started.
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Nationwide Phenomenon 🌟 From local enthusiasts to NBA stars like
@StarburyMarbury
&
@JimmyButler
, the Cun-BA has drawn attention from all corners, becoming a must-visit spectacle.
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1/4 Reflecting on
#CannesLions2023
, AI indeed topped the agenda. But as we embrace AI's potential, let's not forget what I'm calling the "Human Factor". It's the human touch that brings authenticity and emotional resonance to content. 🎥🧠
#AI
#Creativity
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Whoever is running
@X
for
@SlamBall
seriously needs to be handed the reins for the ESPN broadcast. Their content and commentary = 💯🔥
1/Time to Embrace Social as Distribution 🚀
@SlamBall
's revival was powered by social media! Content & distribution strategy needs to be as exciting as the game itself. Today's fan is global, not bound by traditional regional gated distribution models of past
#SlamBallRevival
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I had the opportunity to spend some time with
@SRMG_HQ
at
#SRMGBeach
🏖️.
@jomanaalrashid
and her team at
@SRMG_HQ
are super impressive 💪 in how they are navigating the evolving media landscape, forming new partnerships
@billboardarabia
🤝 and finding exciting ways to engage…
From the iconic Croisette in Cannes,
@SRMG_HQ
created an exceptional four day program at
#SRMGBeach
with insightful talks from industry leaders in media, advertising, and tech. The energy was unmatched as rising MENA talent took the stage for unforgettable performances.…
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Proud to have worked on the
@Fahrenheit212
team
@FastCoDesign
@markf212
: The Trouble With Design Thinking |
http://t.co/kGezSeNZ6o
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@Deloitte
5/6 Recent examples like Messi's move to
@mls
and Ronaldo's move to
@SPL
show the power of star athletes in drawing younger audiences. Just ask my son who a few weeks ago was a fan of
@PSG_English
and now is a fan of
@InterMiamiCF
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@ESPNCFB
@tjfstanford
So
@espn
you think sharing a video of an 8 year old being made fun of is funny ? There’s no inspiration or sport in that. That’s why
@WhistleSports
exists
@joshgrunberg
@akornNYC
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⚽ Erling and Lebron 🏀 — The Power of Cross-Over Sports & Personal Narratives
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@Deloitte
@MLS
@SPL
@PSG_English
@InterMiamiCF
6/6 Leagues and teams need to capitalize on this to foster community building and enable opportunities to connect for fans.
#GenZ
#SportsIndustry
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@VidCon
@Cannes_Lions
@kyurieff
@AntlerGlobal
@YouTube
4/ I'm also calling on publishers to step it up on empowering these up and coming creators.
@WhistleSports
@WhistleWorthy
has it right. They're bringing on creators to partner with them, creating together in ways that are an economic win-win
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🙋♂️Real question, if you’re
@PENNEntertain
and
@espn
, why wouldn’t you just shutdown barstool if you own 100%. This at least gives you a slight time advantage against whatever voracious competitor
@stoolpresidente
would create 🤷♀️
Dave Portnoy bought back Barstool Sports for $1, according to a securities filing.
PENN Entertainment will record a loss of up to $850M on the deal.
The agreement includes "certain non-compete and other restrictive covenants,” and 50% of proceeds from any future Barstool sale.…
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@Medium
@tiktok_us
@WhistleSports
@dazngroup
7/ 🚀 The future of sports is not "weird" or "unpolished" - it's authentic, engaging, and global. And it's here to stay. Read the full article here:
#SportsFuture
#AuthenticContent
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How do you manage emotion? For me: The highs are high, the lows are low, it's just about a steady hand and being even-keeled with whatever is in front of you --> using breathe work to manage your mind.
Good read from
@emmaseppala
@HarvardBiz
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