Marketing Science
@Mrktng_Science
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Articles in Advance 06/25 (2 of 2). "Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews" by Tommaso Bondi.
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Articles in Advance 06/25 (1 of 2) . "Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program" by Rudolf-Harri Oberg; , Andrés Musalem.
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Newly Accepted Articles 06/25 (1 of 1). Database Article: "Twin-2K-500: A dataset for building digital twins of over 2000 people based on their answers to over 500 questions" by Toubia, Olivier; Gui, George Zhida; Peng, Tianyi; Merlau, Daniel J;Li, Ang; Chen,Tony @GeorgeZhidaGui.
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Articles in Advance 05/25 (8 of 8). "Vertical Competition on a Common Platform" by Xiaojuan Puyang; Zheyin (Jane) Gu; Rachel R. Chen; Juan Li.
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Articles in Advance 05/25 (7 of 8). "Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation" by K. Sudhir; Onesun Steve Yoo; Zihao Zhou @ksudhir1 .
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Articles in Advance 05/25 (6 of 8). "Bricks Processing Returns for Clicks: Can Foes Become Friends" by Ahmed Timoumi, Abhinav Uppal.
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Articles in Advance 05/25 (5 of 8). "Advertising Platforms and Privacy" by Ruizhi Zhu; Sridhar Moorthy; Xianwen Shi.
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Articles in Advance 05/25 (4 of 8). Frontiers: "Generative AI and Personalized Video Advertisements" by Anuj Kapoor; Madhav Kumar.
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Articles in Advance 05/25 (3 of 8). "Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance" by Yitian (Sky) Liang; Xinlei (Jack) Chen; Shengnan Han; Jinglong Zhang; Yubo Chen.
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Articles in Advance 05/25 (2 of 8). "Personalization, Consumer Search, and Algorithmic Pricing" by Liying Qiu, Yan Huang, Param Vir Singh, Kannan Srinivasan @ParamVirSingh .
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Articles in Advance 05/25 (1 of 8) . "Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?" by Jonne Y. Guyt; Arjen van Lin; Kristopher O. Keller @jonneguyt .
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Newly Accepted Articles 05/25 (5 of 5). "Exploring Peer Effects Associated with User Retention in a Socially Connected Business" by Chen, Yijun; Mehta, Nitin.
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Newly Accepted Articles 05/25 (4 of 5). "Safety Reviews on Airbnb: An Information Tale" by Culotta, Aron; Jin, Ginger Zhe; Sun, Yidan; Wagman, Liad @AronCulotta.
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Newly Accepted Articles 05/25 (3 of 5). "Algorithmic Lending, Competition, and Strategic Provision of Pre-approval Tools" by Wang, Qiaochu; Huang, Yan; Singh, Param Vir @ParamVirSingh.
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Newly Accepted Articles 05/25 (2 of 5). "Can Rising Eco-sensitivity Hurt Sustainability? Eco-Impact of Durable Goods Innovations" by Sudhir, K. ; Shankar, Ramesh; Jin, Yuan @ksudhir1.
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Tuchman, Anna Elizabeth; Tucker, Catherine E. @jdube6 @DirkBergemann3 @demirermert @avicgoldfarb @garjoh_canuck @Anja_Lambrecht @TesaryLin @tuchmanna @ce_tucker.
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Newly Accepted Articles 05/25 (1 of 5). "The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing by Dubé, Jean-Pierre; Lynch, Jr., John G.; Bergemann, Dirk; Demirer, Mert; Goldfarb, Avi; Johnson, Garrett A.; Lambrecht, Anja; Lin, Tesary;.
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