Victor Riparbelli
@vriparbelli
Followers
4,176
Following
818
Media
102
Statuses
575
CEO/Co-founder @SynthesiaIO . Making video easy for everyone.
London, England
Joined June 2012
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
#KAZZAWARDS2024
• 796787 Tweets
SAROCHA REBECCA IN KAZZ
• 574367 Tweets
FOURTH x KAZZ 2024🥳
• 94964 Tweets
ナイジェリア
• 47987 Tweets
Varane
• 43096 Tweets
インプレゾンビ
• 40167 Tweets
魔法少女
• 30267 Tweets
#お迎え渋谷くん
• 27623 Tweets
B1NI TOPS SPOTIFY
• 26267 Tweets
名誉毀損
• 16447 Tweets
#ابراهيم_المهيدب
• 14722 Tweets
#くる恋
• 13985 Tweets
風の行方
• 12927 Tweets
いなば食品
• 11681 Tweets
Pinned Tweet
Excited to announce our $90m Series C at $1bn valuation led by Accel w/ participation from Nvidia.
In 2017, when we founded Synthesia, generative AI sounded like sci-fi to most.
It maybe also did for us; but we kept building. And here we are in numbers, 6 years later...
83
82
969
New Tom Cruise deepfake looks amazing (and, of course scary too) and is doing the rounds on Twitter.
Quick technical breakdown/explanation👇
This is not Tom Cruise
This is a deep fake
This probably isn't great news for Cameo
823
3K
15K
13
153
536
All of this year we thought we knew what P/M fit felt like: crazy growth, 100% inbound, happy customers.
Turns out we knew nothing! 🚀
10
30
466
AI Avatars aren't great actors...
They don’t actually understand what they’re saying or how they should say it.
Until now – with EXPRESS-1, we’ve trained our avatars to perform like an actor: tone of voice, facial expressions and body language👇
36
77
303
Truly a moment of Synthesia history: I’m in a suit 🫡
Thank you for the 10 Downing Street invite
@RishiSunak
and excited to play our part in making the UK an AI powerhouse!
2
11
216
Synthesia just featured on 60 Minutes 🤯
Bill Whittaker now has his own AI avatar. Can you tell? 😉
So much fun to work with the awesome 60M team,
@NinaDSchick
, Descript & more to tell the story of synthetic media.
Link to full piece below 👇
22
45
181
Big milestone
@synthesiaIO
: Raised a $50m Series B led by Kleiner Perkins w/ follow-on from Google Ventures.
Just getting started building the world’s best AI video platform!
Now, we'll accelerate our progress towards video production w/o cameras, studios or actors.
👇
18
38
170
Our first real Synthesia ad 🤯
Time to make your own AI avatar and get rid of those steaming piles of text... 📝
Finally able to explain to my grandma what this AI Video stuff is all about. Huge! 👏
14
31
148
Incredibly proud to announce our $12.5m Series A, led by
@mattturck
and
@FirstMarkCap
🥳
Humbled to be in the company of iconic co's like
@Shopify
@Airbnb
@discord
@Pinterest
🙏🏻
Last 9 months have been *crazy*
Here's a recap & what's next... 👇
6
14
96
What a day 🙏🏼
Thanks to Nasdaq for announcing our Series B on Times Square. We'll be back for the IPO soon 😉
6
4
95
Synthesia STUDIO 2.0 is finally here, with a complete redesign for improved look, functionality, and performance 🎉
Over the last year, we've been inventing new UX paradigms to capture the potential of AI-first video generation. This is just the beginning.
Still no timeline 😉
13
14
86
In 5 years most media content will be synthetic, and by far the majority of it will be positive. But there will be challenges.
Here's our vision and how we're building synthetic media tech to maximise human creativity and minimise harmful use of AI.
2
26
82
Three days into Davos, it’s striking how much the EU AI Act is referred to as a ‘competitive advantage’ by everyone else than those building AI companies.
If EU wants strong regulation, it will need to counterbalance with actual competitive advantages: access to public datasets,…
2
9
69
- 90% of the realism is due to this being a TC impersonator in the first place (hair, voice, clothing, acting).
- Faceswap is the cherry on top that makes it feel *almost* uncanny. It corrects for the only thing the impersonator can’t fake convincingly: the face appearance.
1
10
66
Here’s my talk from
@WebSummit
this week - what an experience to share our vision of synthetic media with 15.000 people all at once!
#WebSummit
#syntheticmedia
2
12
56
1/ Deepfakes, deepfakes, deepfakes...
99% of media coverage is still negative.
Inversely correlated with actual negative use, which is likely less than >0.001% [1]
Let's celebrate the real business value synthetic media is generating today.
8 high-growth applications👇
3
14
54
- Software used here is probably open source. Likely tweaked by the creator.
- Taking on/off hat and sunglasses is very cleverly used as transition point from real video to deepfake. Video is only synthesised in the beginning/end, not in the middle when he’s swinging the club.
2
6
47
If you could generate infinite video with AI, instead of cameras, what'd you do?
We made Anna, our AI avatar, count to 1 million live on TikTok 🙇♀️
It'll take her 45 days & she's doing live QA on stream. Ask q's and I'll pass em on 😉
9m views so far 📈
11
13
47
🎉 50.000 customers
🎥 15m videos generated
🙌🏻 More than 200 Synthesian's making it happen
📈 Sustainable + rapidly growing business
More thoughts & coverage below 👇
3
9
47
The OpenAI board has 3 independents + Greg Brockman, Ilya Sutskever and Sam Altman.
So presumably either Ilya or Greg must have voted against Sam. This isn’t VCs seizing control. Wild.
2
2
45
Most tech teams today are bogged down by never-ending processes & meetings.
At
@synthesiaIO
we flipped the model for our product team:
- 1 recurring meeting / week
- No non-tech PMs
- No Jira
- Super small teams
- Progress > perfection
👉Want to join our eng team? DMs open!
1
8
42
Really proud of the Synthesia team for pulling off our first SIGGRAPH paper!
HumanRF is our first step towards next gen avatar tech that will enable much more rich and complex AI video. More magic coming soon 🔮
For the first time ever we're also opening up some of our…
🎉 Excited to share HumanRF
#SIGGRAPH2023
🎉
It compactly reconstructs full humans in action and enables novel-view synthesis. Check out the new high-quality dataset ActorsHQ too!
Code and data follow soon.
Project page:
Paper:
5
63
338
2
8
41
Just released my new long read – 3 yrs of learnings from starting companies
#agencylife
#startup
#growth
#marketing
3
7
39
Will Smith eating spaghetti is only 12 months old.
2024 will be the year of AI video, voice and 3D.
SORA / OpenAI kicking it off.
LFG 🫡
5
7
40
- This tech will be a game changer for celebrities in terms of scaling their likeness/IP.
- Brands can work with impersonators on set and finalize content by having the celebrity voice-over the final content (until voice cloning is good enough).
2
6
38
AI avatars with emotions, expressions and acting skills are now live. Built on our EXPRESS-1 model.
Free to try, link below – use emotional scripts for best effect 😉
2
10
39
Happy to see reason prevailing despite the AI mania.
It's key to target harmful outcomes, not specific algorithms or technologies.
In the short term AI will heighten existing issues like fraud, misinformation, and privacy. Regulators first step should be to adapt existing laws…
2
5
39
- While this is still *very hard* to pull off (and still would require impersonator, studio etc) someone with enough resources can certainly use this maliciously.
- My bet is that 100% of publicly available deepfake detectors will not be able to detect this.
1
2
37
Thank you
@Forbes
for featuring
@synthesiaIO
as one of the New and Noteworthy on the Forbes AI50! 🙏
0
4
36
Text-to-speech will likely be a solved field in 6-9 months. We’re way past the uncanny valley and the tech is commoditising rapidly.
Main vectors of improvement from here are stability, phonetic control, style prompting and expansion to all world languages.
So many cool new…
Use your voice to engage in a back-and-forth conversation with ChatGPT. Speak with it on the go, request a bedtime story, or settle a dinner table debate.
Sound on 🔊
247
704
4K
2
1
35
This is only the start and it’s a game changer.
Expressive Avatars launching this Thursday, April 25th on this event:
And we're hosting a pre-launch live chat on X with
@MattNiessner
,
@jnstrck
,
@alexvoica
now!
Join here:
9
3
34
By watching many, many hours of people speaking, our latest model has learnt to replicate the tiny micro expressions and body language that humans make.
If their script is sad they’ll look and sound sad. If they’re excited they look upbeat and energetic.
2
1
34
1/ A lot of talk about how GPT will 'replace' search.
Feels less known (?) but GPT is already massively impacting search.
GPT co’s like Jasper (~$80m ARR) make all their $ from mass-producing SEO content.
Will GPT beat Google Search at it's own game and then replace it?
👇
2
7
31
PMF & longevity test for GenAI companies:
Do your customers overwhelmingly present what they make as *AI-generated* text/image/video/etc?
If the answer is overwhelmingly yes, you are likely monetizing novelty, not utility.
1/7: AI apps are experiencing high growth and high churn, but these are closely related. The abundance of new apps creates excitement, but eventually, the party will end.
19
62
513
3
4
33
- This is clearly a very experienced deepfake and visual effects artist(s).
- Don’t underestimate how much time and resource it took to make this. Likely weeks.
- Maybe the same group that did this:
1
4
31
This is a completely generated AI Avatar of Lionel Messi.
Messi mania is in full swing and we reminisced about the legendary collab we did at
@synthesiaIO
2 years ago.
Fun fact: More than 10m people generated messages for their friends 🎉
5
8
31
3
3
29
@levelsio
@OpenAI
@pictoryai
@synthesiaIO
@veedstudio
Thx for using
@synthesiaIO
sir – if you want a free avatar of yourself, hit me up ✌🏻
Huge channels built entirely with Synthesia (but still investing effort in making A+ content):
2
0
27
Thanks
@Jason
for having me on the pod! 🙌🏻
Loved this segment on how we implement AI safety and how we think content moderation increasingly will happen at the point of creation, not just distribution.
Full pod:
.
@synthesiaIO
's software enables anyone to create AI-powered videos with synthetic avatars
according to
@Jason
, Synthesia's biggest issue: bad actors using it to create harmful deepfakes
CEO
@vriparbelli
explains his responsibility and tactics for stopping this problem:
1
1
10
1
1
27
We're taking Synthesia to the next level! 📈
Looking forward to collaborate with a fantastic group of investors to execute on our vision to make content creation easier and faster using AI.
1
1
26
We won a Cannes Lion 🦁
Proud of the whole
@synthesiaIO
team and a big win for synthetic media.
We got a lot more celeb stuff coming this year. As always pushing the boundaries of what's possible.
Prepare to get mind blown 😉
2
2
24
Two avatars in GPT3-driven convo about humans & AI live on TikTok w/ millions of viewers. This is their touching goodbye 🥹
What a beautiful moment in time & a precursor to the cambrian explosion of creativity we're about to witness.
❤️ my team and all the crazy shit we do
4
9
23
I (genuinely) wanted to do record a video update going through all the new amazing things we've shipped.
Served as a good reminder why we founded
@synthesiaIO
... even simple video production sucks 😉
4
4
21
I’m excited to attend the
@WEF
’s annual meeting in Davos this year, representing Synthesia & the AI industry.
2024 will be an important year for AI – real-world applications will impact almost every business in the world directly or indirectly. So we need to get it right.
3
1
21
You can now change outfit color and add your own logo to Synthesia avatars 🔥
1
3
22
Delivering this Beckham campaign using Synthesia technology feels like the culmination of two years of hard work 👏
Really proud of the Synthesia team and everyone else involved in bringing this amazing campaign to life!
More than 1m views of David Beckham using Synthesia to create awareness about Malaria. We’re really proud to have been involved in this campaign. Let’s end Malaria once and for all!🙏 -
0
18
48
4
4
22
My 5 Predictions for Synthetic Media in 2020:
🎬 Synthetic Media in media production.
🗣️ Synthetic voice will cross the uncanny valley.
✅ Ethical standards will emerge.
📱 Consumer apps on the rise.
🇺🇸 Deepfakes won’t impact 2020 election.
0
8
21
Great to see the UK paving the way on sensible AI regulation that protects victims of online abuse.
Sharing non-consensual intimate deepfakes will now be criminalized and punishable by up to two years in prison as per the new Online Safety Bill.
1
1
21
This week, I was invited to speak
@CommonsBTC
about how the right policy can build on the UK’s strengths and competitive advantages in AI – GPUs, data and mandated public sector adoption:
For
@fortunemagazine
:
2
4
21
Media: DEEPFAKES CAN BE CREATED IN SECONDS BY ANYONE WITH ACCESS TO A COMPUTER RUNNING WINDOWS 95 OR ABOVE
Also the media: Pays Framestore, one of the world's top 3 Hollywood visual effect studios, big $$$ to manually create a ‘deepfake’ on a film-quality green screen stage.
🤔
3
0
20
We introduced a 4 week paid sabbatical + $10K after four years tenure
@synthesiaIO
.
Suggestion from an employee and when I heard it, I loved it.
Pursuing our ‘one day…’ dreams shouldn’t be incompatible with work (Kilimanjaro👇).
What are other awesome, non-obvious perks?
4
2
19
In the early days of the internet we had a username. Then we had a profile picture. Social profiles. Your own 2D bitmoji. The latest iteration is the 3D Memoji from Apple. Next up - your own high-fidelity AI avatar.
1
5
17
UPDATE: thanks to
@ptiberry
for identifying the impersonator, Miles Fisher, who already looks very uncanny without deepfakes:
0
2
17
@kevinroose
Would love to intro you to some creatives/customers - we generate thousands of videos for our customers everyday? Sent an email
2
4
17
Thanks for having me on the pod
@mattturck
!
Listen here:
Spotify:
Apple:
[New on the pod] This week’s episode is with
@vriparbelli
, CEO of newly-minted AI unicorn
@synthesiaIO
🦄
* Starting a Generative AI startup years before Generative AI was cool
* Tactical lessons learned building a successful AI startup
* more!
All links in the next tweet👇
1
2
22
0
1
17
@patrick_oshag
Same, but
@synthesiaIO
not Unreal...😉
We need AI native rendering engines that remove all abstraction layers (like DALL-E) so that users can interact with them as a creative directors, not as craftsmen.
The next Golden Age of media will be even wilder than we think.
1
1
17
AI generated Messi videos -- very proud of this collab with
@PepsiCo
,
@LAYS
and one of the greatest footballers ⚽️
Last few months have been crazy for AI assisted content creation.
This is essentially scaling the
@BookCameo
experience.
We've still only scratched the surface📈
⚽️ Lionel Messi now speaks the language of his superfans!
💥 Today we can finally share our latest collaboration with
@PepsiCo
,
@UNIT9
&
@180Amsterdam
.
🎥 Our technology enabled Leonel Messi to speak 8 languages.
4
13
56
1
0
17
Thanks to
@MayorofLondon
and
@MMC_Ventures
for a great event yesterday. Proud to be a Londoner and incredible to see the public and private sector collaborating on supporting the startup ecosystem!
Start-ups and small businesses are the lifeblood of London’s economy - so it’s vital they have the best chance to achieve their ambitions.
Proud to launch our new £100m Greater London Investment Fund to help small business owners in our capital.
42
45
140
2
5
17
WIRED on how 30 Ernst & Young partners now use
@synthesiaIO
with their own AI avatar.
Love seeing how much value AI video are generating for EY and their clients. More to come!
Thanks to WIRED and
@tsimonite
for covering!
0
2
16
Hit follow for more tweets on synthetic media and the future of content creation. We're building it in real-time at
@synthesiaIO
💡
2
0
15
Some thoughts on why I think
@sanalabs
is an exciting company in the 'What to Watch in AI' series.
Fun to write about something else than Synthesia for once!
Thanks for letting me contribute
@mariogabriele
🎉
2
1
14
1/3 - Our latest work with the BBC: Live weather report by a photo-realistic AI-avatar. Pick a city in the drop-down to try it out.
🌦️ Weather data is pulled live from the BBC API and videos are generated on-the-fly using the Synthesia API.
3
2
15
AI-generated content is a paradigm shift in media production. And it's already here.
Join us in designing the UX for the next generation of creators with us at
@synthesiaIO
.
Looking for a Lead Product Designer. Can be based anywhere 🌍
Our portfolio company,
@synthesiaIO
is seeking a Lead Product Designer based in London, great role as strong dev team and 1000s of users provide feedback on a daily basis -->
0
7
13
0
9
15
Avoid promo folder in Gmail w/ e-mail that looks like an intercom ticket? 🤔
@cerosdotcom
nailed it...
#growthhacking
1
2
12
The
@SHOPSUPERGURL
meeting where this was decided... "Screw it, we need free PR and backlinks"
#growthhacking
#seo
0
0
12
Synthetic media is the future of content creation.
BBC interviewed me for my take on where we're headed, beyond the media headlines 👇
cc:
@BernieDebusmannBBC
1
2
15
Congrats
@matistanis
- huge win for 11Labs & for London!
Not a Brexiteer by any means, but UK sovereignty is a huge advantage in building a strong AI ecosystem.
Only place to build in Europe without being sucked in the EU’s anti-innovation vortex.
0
0
13
Ever wondered how our AI avatars are born?
Here's Anna, our most popular avatar at
@synthesiaIO
, with her origin story... 👀
1
2
14
Full episode featuring a bunch of awesome people can be found here:
0
2
14
Thanks for having me
@mignano
!
First episode of our new
@lightspeedvp
podcast Generative Now is live! Had a great conversation with
@vriparbelli
, Co-founder/CEO of generative video startup
@synthesiaIO
.
Topics we discussed:
- Every AI company’s growth is exploding
- AI is replacing traditional video…
4
7
29
1
1
13
Great speaking with
@pbotteri
!
The team behind
@SynthesiaIO
has pushed the boundaries of what’s possible in
#generativeAI
with precision and passion.
@vriparbelli
discusses
#AI
and the transformation of video production, research, and regulation with
@pbotteri
in this episode:
1
5
16
1
0
11
@harryhurst
We're building some pretty cool stuff 👇
real q: when is Pipe launching in the UK?
0
0
12
It’s pretty simple: you take a real video, loop it and use AI for lipsync + the mouth region with 11 Labs voice cloning.
Body language, hand/eye movements and the background is fixed to whatever was recorded which is why they still have an uncanny quality to them.
For this to…
So the "AI generated girl" in the car video?
Yeah, she appears to be a 100% real person named Arial who does gig videos on Fiverr
Some of the biggest AI influencers on X have been telling everyone this was AI generated, and two different AI video companies including…
323
334
3K
2
1
12
Honoured to have made this years Forbes 30 Under 30 List and incredibly grateful for all the amazing colleagues, investors, clients and friends/family that have made the journey possible through the ups and downs 👏
Congrats to
@vriparbelli
and
@Stjerrild
for making it on the Forbes 30 under 30 technology!
Fantastic ride so far - let's keep pushing and make full AI-based content creation a reality!
#ForbesUnder30
#syntheticmedia
@synthesiaIO
0
0
13
0
0
12
Want to see this thread as a video, generated on Synthesia? Look no further 👇
1
0
11
Finally, a big thanks to our existing investors who believed in us when no one else did.
All participating in our Series A:
@mcuban
@seedcamp
@ldvcapital
@MMC_Ventures
@tinyvc
@taavet
@martinvars
@nigeldmorris
+ excited to have
@chrisbach
@buckmike
@eportnoy
onboard👏
1
0
11
We just released a huge batch of features I wanted to see on Synthesia forever 😮
💬 Add text/emoji
🎨 Add shapes to make cool designs
📺 Animate text & shapes for cool effects
🗣 Voice only slides
0
1
10
Congrats to the entire Softr team 🚀
Already a happy user and proud to now also play a small part in the chapters ahead!
Excited to announce our $13.5M Series A round at
@softr_io
led by
@mattturck
at FirstMark Capital, and 35+ amazing angels, the world’s top minds in product, growth and community. 🎉🚀
We are building the world’s largest ecosystem for no-code apps.
23
34
266
1
0
10
Boom! Give us a nudge on ProductHunt today 🚀
1
2
8
We're moving out of stealth and are excited to demo our native dubbing technology to the world. Let's remove the language barrier in video content! 👏🌎
Happy to announce that
@synthesiaIO
is moving out of stealth. We do exciting native movie dubbing with cutting edge deep learning technology, empowering storytellers with AI :)
No more bad lip sync on TV!
#deeplearning
#vfx
#AI
4
71
190
0
5
10
Excited to be giving a talk around synthetic media at Facebook HQ for the next
#LondonAI
event on 28th March.
Will be in truly great company with talks from Peter Ondrúška of Lyft, Bora Edizel of Facebook AI and Petar Tsankov of ETH Zurich.
Sign up:
0
1
10
What is it like to be a computer? Phenomenal work by
@_ericelliott
using Synthesia and GPT3 with almost half a million views. Incredible how far we come & how far we still are from real computational intelligence.
0
2
10
2/ This year we've seen the adoption of AI video skyrocket.
We've generated more than 6 million unique videos for our customers.
How does it work?
You create videos by simply typing in the text - no cameras/studios/actors required.
1
1
10
5/ Sneak peek: we are now building a London based studio to capture detailed 3D human data at scale.
One step closer to replacing cameras & physical sensors with software.
More coming soon!
1
1
10
6/ Big welcome to
@josh_coyne
@vidushanmug
+ some of the best founders in the world! 🙏🏻
@patrickc
@collision
@christianreber
@destraynor
@soleio
@anneraimondi
@guypod
@typesfast
@braveben
@RechtmanLondon
@Khusya
@mimurchison
@nathanbenaich
1
0
10
Looking forward to take part in this years Vision Summit in NY hosted by
@ldvcapital
and
@nisselson
. I'm humbled to be giving a talk on synthetic media amongst a fantastic lineup of speakers who will provide a glimpse into how visual technologies are changing their industries.
Our
@LDV
@ldvcapital
#VisionSummit
May 22, 23 w/ 600+ attendees, 60+ speakers on Visual Technologies Trends
#Healthcare
Imaging
#Computational
Imaging
#SyntheticData
#ExperientialMedia
#NanoPhotonics
#Logistics
#Agriculture
Early Bird Tickets end today
0
7
12
0
4
9
A big step for synthetic media. We're live with the worlds first text-to-video platform and have already created thousands of videos for our customers.
Incredibly proud of the team effort to pull this off!
Woo! We just launched the worlds first text-to-video platform 🤖
Type in your script, hit generate and your synthetic video is ready in minutes. 34 languages, 11 actors and counting.
Try it yourself @ !
21
107
365
0
0
9
At this point it feels 95% certain that Bing is using GPT4. Clearly different tech than ChatGPT.
3
1
9
Thanks to Business Insider for having me as
#33
on the UK Tech Top 100 list. Honored and extremely proud of the whole Synthesia team for taking us this far!
0
1
9
A masterpiece of a film that can never be watched too many times and that has never been more relevant than it is today, despite being 41 years old.
It won't be long before we'll be faced with similar moral dilemmas as the mirage of artificial consciousness unfolds.
RIP Rutger…
0
1
9
Drop med a line if we should meet up at SXSW in Austin! I'll be there from 14th-19th.
Will be taking part in a panel session on synthetic media, deepfakes and creativity with
@drfakenstein
,
@vohit4rohit
and Dana Fors. Can't wait!
1
4
9