According to Sensor Tower, which monitors web traffic, it had 910m monthly active users as of mid-December, compared with Gemini’s 345m

from @5le's newsletter and something I agree 100% on. I've been advising other marketing leaders on this for a while now. Brand vs non-brand is a KPI Leaders will begin tasking their SEO teams with reporting on brand vs. non-brand performance, and they won’t be able to hide

Prediction 11 by @ttunguz - agent first web design is becoming a thing why? already today: 10% of our total website traffic is already from AI agents and AI bots.

The LLMs.txt file is overhyped. And definitely not a standard yet. But it is getting crawled by AI Crawlers. This is from our own website. Last 7 days.

The big struggle of 2025

Proof luck doesn’t exist.

actual uptime of OpenAI & Claude 99.11% - OpenAI – ChatGPT (web app) 99.17% - OpenAI – APIs 99.53% - Anthropic – https://t.co/q1rOEqXQfo 99.80% - Anthropic – Claude API

Learning of today; The share of French people of all ages who drink a glass of wine every day has collapsed from 51% in 1980 to 11% today. (source: @TheEconomist) https://t.co/gVKrN8ORJu

The time has come. Google is now showing ads within AI Mode for the first time ever. Similar to the ads that I had originally spotted showing within AI overviews earlier this year, the placement is at the bottom of the response. And as you can see, the ad results are labelled

https://t.co/QoeACDrXXy is growing on ChatGPT again. We noticed a massive decline of https://t.co/ioy4617bzn on ChatGPT (in terms of website citations) on Sept 11. Since then, https://t.co/QoeACDrXXy picked up again by October. It's not back at the same level as before. But

The best part of hiring smart people? They tell you what's wrong. What should be improved. --- a new colleague asked me today: Who did mess up this thing on our website? Me: This was me 😅

28% of ChatGPT’s most-cited pages have ZERO organic visibility in Google 🤯 my awesome colleague @Lou_Linehan analyzed the 1,000 most-cited pages in ChatGPT, via our ChatGPT index in Ahrefs Brand Radar. my favorite finding: nearly ONE IN THREE of ChatGPT’s most cited pages

⭐️ The Best of Published Decks from the Latest BrightonSEO [October 2025] 👇 The October 2025 edition of BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published

The internet just changed today. OpenAI launched its own browser - Atlas. And this could (potentially) change how we browse the web in a big way. Here are a couple of use cases I tested. Shopping: You can go to https://t.co/hZiZOiclpm, search for a product (like a MagSafe

From SEO to ABO Atlas Browser Optimization.

OpenAI launches its own browser. Google down 4%. but recovered already a bit.

GenAI Traffic Share Update Takeaways: - ChatGPT continues to lose share. - Perplexity exceeds 2.0% threshold. 🗓️ 12 Months Ago: ChatGPT: 87.1% Gemini: 6.4% Perplexity: 1.7% Claude: 1.7% Copilot: 1.1% 🗓️ 6 Months Ago: ChatGPT: 78.8% DeepSeek: 6.8% Gemini: 5.5%

Last week, Amsterdam. This werk, Brighton. Super excited about @brightonseo. Any tips (cafe, bars, sessions, meetups) for a first-time goer (me)??

ChatGPT has climbed to become the second-largest source of referral traffic behind Google for Walmart . com Pretty impressive. (source: Franc Talking: https://t.co/TQexdVvnKT)

This weekend, I became a vibe coder. I know, I'm late to the party. But @biilmann's talk about Agent Experiences at #JoyConf by @storyblok was super inspiring and it made me turn complex excel files + PDF reports into simple landing pages. All with the help of Claude,