Eli Schwartz
@5le
Followers
34,205
Following
269
Media
1,490
Statuses
12,374
Growth advisor to top Internet brands. // Best Selling Author of Product Led SEO | Subscribe:
Palo Alto, CA
Joined November 2010
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
jaehyun
• 267214 Tweets
Eric Adams
• 253637 Tweets
#LCDLFMX2
• 162431 Tweets
#jjk271
• 133996 Tweets
Cardi
• 97813 Tweets
Offset
• 56269 Tweets
斎藤知事
• 53922 Tweets
Arath
• 53057 Tweets
VAMPIREHOLLIE IS COMING
• 47450 Tweets
無罪判決
• 42168 Tweets
無罪判決
• 42168 Tweets
Mayito
• 41009 Tweets
袴田事件
• 38660 Tweets
東京ゲームショウ
• 38402 Tweets
Briggitte
• 36224 Tweets
静岡地裁
• 25006 Tweets
ジェヒョン
• 18483 Tweets
スクミュ
• 17286 Tweets
Patrick Little Gift For U
• 15996 Tweets
NyataPRABOWO JKWkompak
• 14198 Tweets
MakinSOLID JelangDILANTIK
• 14166 Tweets
Brillitos
• 13051 Tweets
#もっと自由に買いだめしたい
• 12668 Tweets
मनमोहन सिंह
• 12368 Tweets
Pinned Tweet
10 years ago, I was lucky to have a front-row seat to
@zapier
's SEO strategy pivot. I recently caught up with
@itsmemattb
, the genius driving that strategy for the last few years, and captured some of his ideas in my latest newsletter.
40
17
1K
SEO will never die if you focus on the Blue Oceans. Check out my latest newsletter on this topic.
17
91
2K
I find it shocking that companies are willing to spend millions of dollars on paid advertising each month, but then think $10,000 is a bit too much for SEO
92
167
1K
With Google closing SEO loopholes, now is the best time to consider which agencies you work with and whether they are the right partner.
38
19
1K
I am always in search of great freelance content writers, designers, and growth consultants for clients. Please tag anyone you know that I should know!
110
69
778
I know of some more brilliant in-house SEO folks ready to leave their current gigs for the right next one. If you are hiring, DM me!
32
43
713
The world is underestimating how much of an apocalypse Google's new experience will be. Here are my predictions for what will happen once this becomes the default experience 🧵
42
74
684
Have you ever participated in a Zoom meeting from the bathroom? Please anonymously share meeting habits in this survey:
55
20
385
Love when Amazon discounts my book to move sales for THEM. You get the book cheaper because they say so.
3
24
516
I find it shocking that companies are willing to spend millions of dollars on paid advertising each month, but then think $10,000 is a bit too much for SEO
33
49
438
2+ years ago I began writing my book Product Led SEO, and I am excited to announce that it will be released on April 27th! If I can share an advanced copy, let me know!
109
34
421
Content marketing is not SEO and SEO is NOT content marketing.
SEO is a process to optimize content and websites and is just one of the many channels to market content. Effective content marketing thinks of all channels.
#contentmarketing
#seo
26
93
425
10 Reasons to Use an Agency for Performance Marketing - 📌Eli Schwartz
17
25
327
Picking 10 people from social media to send a free book (USA only) or audiobook to. (Outside USA).
Tag yourself or someone else if you are interested, and I'll pick names at the end of this week.
149
29
348
To all the CMOs pivoting to SEO as they reduce advertising budgets due to recession fears:
SEO traffic is not free traffic. It also requires investment and budget.
25
59
351
For those of you that think SEO is dead or dying, what is your longest consecutive streak of days where you didn't do a Google search?
40
58
338
Any SEO can build a content plan by downloading keywords from a tool.
But, the smartest visionaries ask their potential users how THEY might search and then build content for them.
11
25
295
Mentoring an SEO consultant that just went out on her own & I gave her these tips given to me when I was new. What would you add?
1)No FB/Tiktok before 5
2)Schedule meetings around breaks- not back to back
3)Build a trusted advisor board
4)Don't be scared to say I don't know
17
17
242
If Google charged you to use their search engine as "ad free" how much would you pay?
44
19
242
Need one more review to hit 100. If you have read my book, I would so greatly appreciate a review from you!
7
19
238
Does anyone else get asked by family to fix computers because you work on the Internet?
53
11
263
For the price of just the airtime of 30 second
#superbowl
commercial ($6.5m) you could hire a VP of growth, a director of growth, an SEO PM, a dozen content managers and still have enough $ to write at least 10k pieces of content. I think
#SEO
might be the better investment.
23
53
256
Amazon India is discounting my book for the next few days on a summer deal. If you are in India or have an account in India, grab it!
5
9
227
Just found out the price of my book is going up due to shortages in paper and shipping cost increases. Grab it now while Amazon still has it discounted
13
12
199
My 8 year old son told me I didn't write a real book because my book was about SEO. "Real books have heroes"
I tried to explain to him that SEO's can be heroes too like the time I found a disallow in a robots.txt. He was very unimpressed.
#seo
Twitter sympathy please?
34
12
218
Amazon is price testing the paperback price on my book, so if you were looking to save $1.80 now is your time 😆😆
3
10
191
I don't understand how Google can be so obsessed with speed on the web but then allow Chrome to be the travesty that slows down personal computing devices around the world with memory bloat.
14
24
213
The SEO job market is tighter than I've ever seen in my entire career. If you have 3 to 5 years of experience you are worth a lot more than you think! If you're in the US and I can connect you to a great new job with people willing to pay for your skillset, DM me.
19
27
210
Laying off an SEO team during a generational change in search is like throwing away your steering wheel while driving down a mountain.
Lots of companies didn't get this memo, and as a result, there's some amazing talent currently on the market.
If you are hiring either
15
27
182
Not sure who needs to hear this, but copying your competitors SEO is not an SEO strategy.
30
18
197
SEO pros, what is your favorite resource to continue expanding your SEO knowledge?
89
25
191
You don't always need to do SEO, it's an investment that should be weighed against other investments in time and money.
6
10
135
Wanted to express some Friday gratitude to
@danielwaisberg
and
@JohnMu
for all that they do for the search community. Was particularly impressed with how they engaged about releasing more GSC data!
2
9
139
For those of you that think SEO is dead or dying, what is your longest consecutive streak of days where you didn't do a Google search?
29
37
152
Here's how I wrote about site speed in my book - 2 years ago . Thankfully, CWV did not make these words obsolete 😂
4
9
137
Anyone up for an SEO agency that has guaranteed results but no spell check before they launch their Google ads?
44
8
148
I hope someone at Google still has the keys to power up Google Plus. This is the moment they have been praying for
5
12
138
SEO friends: I decided to do something about my dated personal website. Spent the last month talking to developers & I'm shocked at the cost. Came to the realization that with
@Wix
it would be easier & cheaper to have more reliability, tools, & security. What am I missing?
85
13
148
Digital marketing should just be marketing.
Everything else should be called not-digital marketing.
17
17
142
Great SEO's are not just marketers they are marketing scientists.
They develop hypotheses, run experiments and develop strategies based on data and learning. Kind of like what scientists do.
10
25
139
Your SEO is only as good as your ability to convert that traffic.
SEO doesn't end when you get the click, you need to optimize the page for conversions.
7
20
133
I am biased but I think this one of the best beginner SEO courses on the Internet and it's only $10. Via
@Domestika
14
13
111
1/ In-house SEO's with 5+ years experience should not be getting paid less than $100k. If you are, it's time to find a job that values your skillset and is willing to pay for the input you make to the bottom line.
12
7
123
@StopAntisemites
@ModelExpand
Looks like
@ModelExpand
scrambled to update their leadership page to get rid of her.
4
9
118
Just published this on
@HubSpot
about how sometimes there could be too much of an SEO focus on algorithms rather than users.
3
7
109
While a company iterates on finding product-market fit, it should focus all its efforts on the product and only use marketing to help define that fit. This is not the time to make massive marketing investments.
5
6
121
What's an SEO myth that you always feel like you are debunking for clients and managers?
84
11
116
In anticipation of my book price going up on every retail site - Amazon dropped the price of my book even further. Grab it while it's discounted 😍
3
7
102
Price on paperback and hardcover goes up tomorrow for my book. Grab it now at the pre-inflation prices with your post inflation $$$.
5
5
105
If you are looking for a new SEO role and want to be the first SEO hire at an ecommerce company that just raise nearly a $billion DM me with a Linkedin profile
5
15
112
1/ In-house SEO's with 5+ years experience should not be getting paid less than $100k. If you are, it's time to find a job that values your skillset and is willing to pay for the input you make to the bottom line.
10
10
108
If this recession thing happens, I think SEO will be more in demand than ever, thoughts?
34
12
109
For this week only, the Kindle version of my book Product-Led SEO costs less than a branded click on Google and I hope offers more value than that paid click!
20
20
110
There are only 9500 people in the US with SEO in their job title that have more than 10 years of experience
27
5
103
AI in Google search is not magic.
I will go deeper into this in an upcoming newsletter (subscribe via ), but an LLM uses a statistical model to predict the next word in a sequence based on probability.
6
5
87
Need more digital marketing specialists to refer business. If you do something unique tell me, so I can know who to refer to you!
61
13
95
If you think SEO is as simple as stuffing keywords in a piece of text, try dictating an email with voice using Google's keyboard and watch Google add punctuation based on context and inflection. Your mind will be blown.
5
9
93
Don't be the CMO that is willing to spend $150,000 per day on search and social ads but pays their Director of SEO, leading a team, less than $100k.
Ping me if you are hiring I know a great candidate for you or if you are looking for a new job ping too!
5
5
82
SEO is so hot now that I am getting cold mass emails for open positions from hiring managers. If you are looking for a role, let me know!
26
14
87
You don't need people skills to be an amazing SEO, but an SEO with unparalleled diplomacy skills and innate customer empathy is a force to be reckoned with.
10
10
86
So humbled that so many of you are buying and sharing my book. Thank you for pushing it to best seller!
9
11
86
To everyone that thinks that bounce rate is a part of the Google algo, explain why WSJ, NYT, and so many other paywalled news properties still have high visibility in search if the paywall makes their bounce rate obscenely high.
27
11
84
Does anyone have a case study of improving page speed actually leading to greater search visibility?
27
9
87
Who are the in-house SEO's that want to start experimenting with freelancing? If that's you ping me so I can start sending you leads!
32
6
81
My book, Product-Led SEO, is officially live on Amazon! For the first week ONLY, my publisher cut the price to $0.99, and I would be so grateful if you would check it out: ”
12
19
79
For all the people mocking the idea of paying Twitter $20 a month for verified accounts, keep in mind all the people that pay $30 a month to LinkedIn just to be able to see who looks at their profile
12
8
77
Who are the best in-house SEO people that I should follow on Twitter and recommend for speaking engagements?
40
7
77
Domain authority is not a metric Google uses in its algorithm and in general is a weak signal of the quality of a website
12
7
76
Despite Google being over 2 decades old, there are few ppl with more than 10 yrs of exp in SEO. I know 4 ppl with more than 10 yrs of SEO exp. open to new roles. If you are hiring DM me for intros. Also, if YOU are looking for a role I would love to intro you to hiring managers.
14
3
76
Instead of saying "it depends" as the answer to an SEO question you don't know the answer to, say "this would be a great experiment". You will sound so much smarter and you will exercise 'your always be learning' muscle.
14
4
74
Don't be the CMO that is willing to spend $150,000 per day on search and social ads but pays their Director of SEO, leading a team, less than $100k.
Ping me if you are hiring I know a great candidate for you or if you are looking for a new job ping too!
7
9
71
This week was the 1 yr anniversary of the release of my book and I would like to give away 10 copies! Tag yourself or anyone else below this tweet, and I will pick 10 winners next week. US winners will get a signed paperback others will get an audiobook.
8
9
66
Most CMO's aren't aware that SEO isn't just an acquisition channel. Used effectively it can function to prevent churn, promote upgrades/upsells, and even reactivate dormant users. 🧵
8
14
72
What is the first thing you do when you get access to a new GSC profile?
69
5
72
This book changed my career 'Million Dollar Consultant' reveals secrets to high-earning consulting.
Learn to:
Attract top clients while still setting premium rates
0
2
96
In my hand I'm holding everything a beginner needs to know about SEO.
Congrats
@timsoulo
@JoshuaCHardwick
and the whole
@ahrefs
team for putting this together!
3
9
69
As a solopreneur I am always working and always not working.
Who feels the same?
20
1
69
I once had a CMO tell me that at his company "marketing is a marathon, not a sprint and we always think about investments long into the future."
Was a bit surprised when he later said that "if SEO didn't show ROI in 3 months it was a bad investment."
9
2
68
I love being able to help other freelancers build their businesses.
If you are a copywriter, PPC wizard, SEO auditor, writer... I would love to hear from you so I can send you business.
Please drop your Linkedin URL's in your response :)
41
6
67
If our friends on the other side of the marketing aisle, SEM/PPC folks, get to take credit for all spend and acquisition on branded keywords, why shouldn't SEO get the same latitude.
An organic click is an organic click.
Thoughts?
18
3
66