Sai Ganesh
@sai_ganesh
Followers
4,237
Following
1,006
Media
1,450
Statuses
16,132
Founder @iwtkquiz Ex Brand Head @DunzoIt , @Zomato , @Abinbev , @Hanes , @TVSmotorcompany Currently Psy. Putting on Ganesh attributes.
Bangalore - Goa
Joined May 2009
Don't wanna be here?
Send us removal request.
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Last Seen Profiles
What an excellent speech, reassuring us that all essential services will not be affected, yet calmly asking us to stay indoors and not panic.
Am talking about this police officer who came to Davis Road this afternoon 👇
This was outside my apartment today.
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It’s finally over. We can now stop comparing engine oil and children’s education.
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From here on, I'll be known as the Galaxy Brain behind Dunzo Campaign.
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Sonyliv is the fuckin Internet Explorer of OTTs. I don't know how the PMs of
@SonyLIV
sleep at night. The stupid app consistently starts the episode literally right in the middle, doesn't let you complete the episode, and randomly skips to a whole new season. Feels like 1996.
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55
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#PeakBengaluru
is when you text your boss that you're running five minutes late for the meeting, at the same time when he msgs you that he's running ten minutes late. Then you look up and see that he's in another cab at the same signal as you🤦♂️
@peakbengaluru
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33
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To all the virtue signalling advertising uncles who have no clue how the real world works: this is the reality. A brand manager has to delete his Linkedin profile because of his religion.
The biggest threat agency folks have had to face are cold chicken kebabs at ad shoots.
Mansoor Khan has deleted his Linkedin profile. This is his profile on RocketReach.
Expose
@TanishqJewelry
till they apologize & remove
#LoveJihad
advertisement.
#BycottTanishq
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Move over Selena Gomez. I just found photos of Shaun Romy which look like they've been shot at BLOSSOMS! 😍
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My life would be so much calmer if I just learned one skill: How to say NO to people (without feeling bad about it)
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My favourite part of Bad Boy Billionaires:
@Samanth_S
exposing the big bad world of Indian quizzing.
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Oh wow. They changed the partner icon to a satellite to promote Rocket Boys on
@Swiggy
🔥
So many brands are gonna line up to pay for this tiny little asset 🚀🚀🚀
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6
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Has
@AbhiUpmanyu
sold rights of this meme to
@PanasonicIndia
? If yes, this is a masterstroke from the brand.
(If not, then kisi ko to job chhodna padega)
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When the Targaryens rule the East (Bangalore), it shall be known as Khaleesipalaya.
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This is ACP Tabarak Fathima. Much respect, ma'am! We can't thank you enough for this. 🙏
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“Imitation is the sincerest form of flattery that mediocrity can pay to greatness” - Oscar Wilde.
We at Dunzo are flattered that those have been “inspired” by our work.
A thread🧵
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I made my morning cup of coffee in front of my work desk while on calls. Made and ate my breakfast while on calls. Ate my lunch in the same place. Tell me more on how this remote working is great, and I will Dunzo one tight slap to you.
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My 2 cents on the debate on quizzing: I've loved this beautiful mindsport since forever.I've met some great friends through the KQA/ others QCs. There's almost nothing else I'd rather do on a Sunday (across cities).
But yes, there are problems. If not addressed, this sport...
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Few of us in
#Bangalore
are putting together a comedy-quiz-web series called India Wants to Know.
If you're interested (or know others who'd be) in participating, hosting, writing or producing, please DM.
Next set of episodes are on Indian Food, Movies & Cities.
Pls RT. 🙏🙏
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TIL Vikram Gokhale (from Him Dil De Chuke Sanam and other films) is the grandson of Durgabai Kamat- the first actress of Indian Cinema.
Mind. Blown.
Kamlabai Gokhale (& her mother mother Durgabai Kamat) were First Female Actors of Indian cinema in Dadasaheb Phalke’s film ‘Mohini Bhasmasur’.
Kamlabai is seen with son Chandrakant Gokhale & grandson Vikram Gokhale - both actors.
#InternationalWomensDay2019
#IWD2019
#महिलादिवस
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To the "I'm from IIM Bangalore" dude at the cafe:
Bro. Couldn't help but eavesdrop. Telling her about ur Germany trip is all ok but am not sure if a great conversation for the first date is to talk about how "85% of the body is made up of water". Also, factually incorrect.
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Four years back
@kabeersays
and I spoke over an exploratory call, and that day felt like "a big white sheet of paper. A day full of possibilities".
The promise of possibility stood true for the next 4 years. He gave me freedom and space to shine, and do truly meaningful work 💪
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Growing up, we were always in awe of brands like Fevicol & Titan. Which is why it's humbling for a young brand like
@DunzoIt
to sweep the
@MadOMarketing
awards with 4 Golds beating such icons🤘
🏆Best Brand on Social media
🏆Best SM campaign
🏆Best SM post
🏆Best Brand on Twitter
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The joy of old Bangalore where there are enough trees to have signs like this.
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Q: How to identify if a person goes to Cult fitness?
A: Let them speak for five minutes.
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Is everyone busy tomorrow evening with their own F1 watching party?
It's unbelievable what one documentary has done for a sport!
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Please don't snatch / hire / poach me. I'm happy where I am 😎
Are you a smart seeking fast-growth Indian Startup? You should snatch/hire/poach whoever is the Marketing Lead (or find who is the actual person behind it) of
@DunzoIt
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People in marketing need to take a chill pill around their logo usage. No consumer cares about your brand guidelines FFS. They care about your message and content, not how well you stick to your brand guidelines.
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Block your calendars for next Sunday, folks:
#PopKiKamai
- the Pop Culture Quiz is on Jan 19th (Sun).
In 7 cities: Bangalore. Mumbai. Delhi. Kolkata. Hyderabad. Pune. Ahmedabad.
We were too busy designing the AMAZING poster 😍, so we are yet to decide the time & venues.
Pls RT🤘
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Been working on something special for over half a year. Max confidence all throughout.
One day before launch date, and I'm so freaking nervous.
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Some of these peakbengaluru stories are just obvious peakBS. 🙄
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Am off for a minor shoulder surgery. Wish me luck🤞
Hospital Checklist:
Medical Reports✅
Covid(-) test✅
12 cabs cancelled, 1 Auto accepted✅
Ambiguity on insurance claim✅
Sharing a room against ur wishes✅
Anxiety of first surgery✅
Excitement of using both hands soon🙌✅
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Forget about bookshelf credibility on Zoom calls.
@anuragkashyap72
wins with with DVD library credibility.
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Came to Windsor Manor for an event. Didn't expect to run into colleagues here too.
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Our apartment complex has turned into an island. Basement is overflowing. All roads to and fro the apartment are blocked. No water, no electricity, no wifi(!),no way out or in. AND people are drawing water from the swimming pool.
Come to Bangalore. Live the
#hustle
👍💪✅🇮🇳
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Subscription brands I pay for:
Netflix
Amazon Prime
Hotstar
TheKen
Newslaundry
Apple music
Google Drive
Evernote
And now Apple TV & YouTube Music.
What about you? Am I missing anything interesting?
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I spoke to
@BrandStoryboard
and
@MissChotu
about my journey from quitting marketing and about my plans to create different new forms of knowledgetainment content with
@IWTKQuiz
.🚀🚀🚀
In an interview with me for
@BrandStoryboard
,
@sai_ganesh
talks about the quizzing culture in India; how there is still a space to create a brand property like Bournvita Quiz Contest; marketing lessons he is picking up these days; & more.
@IWTKQuiz
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Blossoms bookstore is now on Dunzo. Do check it out.
#Bangalore
Bring home the charm of your favourite local bookstore -
#Blossoms
. Begin a new chapter by picking up a an old habit. Get free delivery on orders above ₹500. Just tale us what you need, and we’ll look foreword to bring it to you! 📚
#Books
#Reading
#Bookstores
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For all the "in-house team vs. external agency" debates, you should know that this complete film was made by one person in the team 🤘
Power of an in-house brand team! 😍
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I never imagined that I would ever get to watch The Godfather in theaters. That too with a crowd cheering every iconic line. Love you, Bangalore ❤️
Try to catch it, folks. It's like staring at a massive painting in real life.
#TheGodfather50
#TheGodfather
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In other news, for the first time, I received an advance from a college before hosting a quiz. Has anyone else faced payment surprises like this?
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Honestly, Bangalore, this was simply overwhelming. 200+ people turned up for the Pop Ki Kamai quiz today.. Fuckin' A!
So good to see so many new faces. Shout-out to all you folks.
Kudos to
@debasishmisra
my partner in crime, and
@kqaquizzes
@bombayquiz
for *everything*. 1/n
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🚨 IMPORTANT ANNOUNCEMENT 🚨
Hey everyone!
I am super-excited to announce that I am launching a very exhaustive and exclusive 8-Week Brand Marketing Mentorship Program in partnership with
@growthschoolio
&
@VaibhavSisinty
.
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Vishwanathan Anand keeping it real even while losing his cool.
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Thank you.
Just one clarification. There was NO agency involved. All our marketing work is done by the in-house Dunzo Brand team
#D457
😎💪
Turning a full Page Ad into a beautiful Playbook for the uninitiated is just amazing purpose driven thinking.
Saakath Bombaat stuff from
@DunzoIt
team and all the agencies who worked on this piece of awesomeness!
National Brands - Swalpa notes thogolri.
#dunzo
#doingitright
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When you try really hard to be cool at a party you’re not invited to.
🤦🏻♂️
.
@NetflixIndia
@ZomatoIN
Only if you have the wealth to binge watch and eat whenever you feel like!
#WealthSetsYouFree
#MutualFundAptHai
@amfiIndia
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Does it feel great to vote and overthrow fascism? Asking for a country.
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Sorry to hurt any feelings, but have to say this:
Influencer marketers are the snake oil salesmen of our age.
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Today we launch
#DunzoDaily
across Bangalore city!🔥 The campaign begins with
@iamsunnydeol
reprising his iconic dialogue from Damini. (Psst, this is just the beginning!🤐 )
Do share feedback on your
#DunzoDaily
experience, and help spread the word 🙏
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This video actually got me out of a dark thoughts' spiral 💪
“Achhe achhe nikal gaye, kaun yaad rakhta hai bhidu?” Class
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Marketing teams everywhere:
"Quick, can we get a post out on
#SonicBoom
?"
"Use Sonic the hedgehog image".
"No, make a pun on mirages."
"As long as we get it out soon, it doesn't matter".
"Need to add a stay safe message too."
"Can we connect it to our brand purpose tho?"
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Noone:
Me: Say what you feel. Be fearless.
Also me: <Spend the entire next day wondering if people were offended by what I said>
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The more I see brands blatantly copying what Dunzo does (and sometimes even
@IWTKQuiz
's content), the more I feel validated that what we're doing is right 💪💪💪
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We need to bang pots & pans to appreciate journalists like
@MnshaP
,
@NidhiSuresh_
,
@dhanyarajendran
and their teams covering these elections with factual on-ground reports, while mixing it up with fun and insightful content
OR we just
#paytokeepnewsfree
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It was great meeting
@AbhinandanSekhr
and fellow NL subscribers at the
@newslaundry
meet-up in Bangalore. 🤘
FWIW, Newslaundry is the only media subscription I have apart from
@TheKenWeb
. If you aren't a subscriber give it a shot.Totally worth it, especially the Hafta podcast.👈
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Hey
@DeccanHerald
@firstpost
@ThePrintIndia
. We love you, but next time you write articles about "how online quizzing is growing", you may wish to cover the biggest one in the country 👉
@IWTKQuiz
. Just a suggestion
Cc
@htTweets
@timesofindia
@Mint_Lounge
for future reference ;)
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How to tell tech Bros that the Twitter handle @ peakbengaluru, and the city Bengaluru are two different things?!
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Wait what just happened. The apprentice has become the master?🤯 This is overwhelming
@roshanabbas
, you've always been a source of inspiration so this means so much coming from you.. I hope at least some of the expectations would be met 🤘
Rest of you, please follow 👇
I’ve read Sai’s views thanks to
@chuck_gopal
and this is a course I am going to take for sure
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What
@floydiancookery
is doing in this inktober series is an absolute master class in content. Merging design, food, and trivia for some next-level storytelling.
Take a bow, dude. 🙇🙇
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We are hosting
#MarketingGraveyard
on
@joinClubhouse
tomorrow where
@DunzoIt
along with other brands like
@Razorpay
@CRED_club
@StuckByFevicol
@MadOMarketing
will discuss content that never went live 🤐
If ur brand/agency wants to participate, DM me.
Tue, 16 March. 830-10pm
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All-time favourite- the mixed grill at Koshy's. The one with everything: beef steak, sausages, chicken breast, mutton liver & egg.
But most importantly, fries and veggies are also there. Because, carbs & fibre! 🤘
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Hi Everyone. The annual Pop Culture Quiz-
#PopKiKamai
was conducted in multiple cities in March.A big thanks to everyone who helped! 🙏
If you wish to attempt the quiz,here's the link.
Pro-tip: you can choose the topic to answer from.
Pls share feedback!
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WOOT WOOT! Today
@BuzzFeedIndia
featured
@IWTKQuiz
in their list of "10 Pages On Instagram You Must Follow If You're Totally Obsessed With Indian Trivia"
All credit to
@paap_singer
@tanyajanaswamy
, Sonal,
@AmanZuheer
, and the rest of the team 🔥🔥
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Thanks to everyone who turned up at
#TheCourtyard
for the quiz. Especially those whom I haven't seen at a quiz for probably a decade like
@ranjithajeurkar
@Shruti13409766
.
Hope everyone had a good time reliving the memories of the roaring nineties! HT co-host
@paap_singer
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I made a Star Trek reference during a meeting, and no one got it. Except for that one guy who said: "Oh yeah, I've heard of Star Trek, on Big Bang Theory".
I feel old. 😰
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In other news, I was featured today in
@EconomicTimes
with the team at
@DunzoIt
!
Thanks to
@ShephaliBhatt
for the wonderful article and of course to the team! 🤘
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The dreaded blurry lines of positivity. Tested positive (took two cos of a glitch). Isolation begins 🤞
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Clever use of the carousel by
@nike
on Instagram, especially in the context of Tiger Woods.
👏👏
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Thank you, D457, everyone at
@DunzoIt
. Can't wait to see what Dunzo does next, and feel proud that I played my part in its journey.
Signing off, it's now time to go exploring🤘
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let alone have the guts to make it. Most agencies and brands would have been content with some
"Desh ki khusbhu" / "Aatmanirbhar Sale Get 50% OFF" type of HUL advertising of the 80s.
Point is that Tanishq team did their job. The rest of us didnt.
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It bores the non-regulars. Atleast implement civilised pounce so noone interrupts the question.
3. NO in-jokes: Stop saying shit like "I expected Santosh to get this." If you ask anyone who's quit quizzing, most of them cite in-jokes /insider questions.
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If Rahul Dravid seems to have no problem having fun in an ad, it's a bit rich for fans to be outraging about Cred using Dravid.
All I can say is "Not everyone gets it".
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I got my first jab today. Feelings of gratitude, guilt, luck, and relief all at once.
It was a very smooth vaccination process. Well managed by the helpful staff at Yelahanka TH. 🙏
Thanks to
@BloreVaccine
& Telegram groups for all the help.
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This Sunday, if you feel like giving up on anything, choose to give up on laziness n attend the
@kqaquizzes
Advertising quiz🤘
Sun, 8th March, at 11am.
For Teams Of 2. Open To All.
At: Ujjivan Office (Top Floor),
3rd A Cross, 18th Main,6th Block,
Koramangala,
#Bangalore
1/n
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🚨 India Wants To Know is Hiring 🚨
JOIN
@IWTKQuiz
INDIA’S FIRST KNOWLEDGETAINMENT BRAND!
Roles in Content
1. Script Writer ✍️
2. Video Editor 🎬
3. Reels Creator🤳
Business:
1. Brand Partnerships Manager 🤝
Apply 👉
Who we are: We are building...
1/2
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There is no room for nuance on Twitter. Everyone is in the business of propaganda and virtue signaling.
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Dunzo wins at the
@MadOMarketing
awards
#TheMommys
🏅Best Brand on Social
🥈Best use of a Celebrity
🥈 Funniest Social Media Campaign
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🔥BREAKING🔥
@IWTKQuiz
is proud to partner with
@RanaDaggubati
(yeah, he's a fan🤘) and
@SouthBayLive
.
Season 01 of
#IndiaWantsToKnow
- India's First
#PanelQuizShow
is coming soon on
#SouthBayLive
. Stay tuned!
Pls watch & share the promo
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"Chandra says it’s easier to run a business in Dhaka, Karachi, Kathmandu, Colombo and Islamabad, compared to Bangalore."
👌
That's where we are. Worse than Islamabad, Dhaka and Karachi! Well done, Indiranagar RWA. 👏
?
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George Orwell's 1984: "The Ministry of Peace concerns itself with war, the Ministry of Truth with propaganda, the Ministry of Love with torture and the Ministry of Plenty with starvation. These contradictions are not accidental... they are deliberate exercises in doublethink."
Everything is normal. People of all communities are living in peace and love. Police are doing their job: NSA, Ajit Doval after reviewing the security situation.
#DelhiViolence
#DelhiRiots
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😍 And just like that our 1st episode of
@IWTKQuiz
released on
@SouthBayLive
today.
Watch & share pls!
Tis a show where even the wrong answers get points, while learning about Sholay, Roger Federer &
@karanjohar
's obsession wid
@mrsfunnybones
& more 👉
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Are they testing other patients or are they just testing our patience?
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Since people are busy bashing Reloaded & Revolutions, here's a reminder why the greatest followup to
#TheMatrix
has to be THE ANIMATRIX. Thread 🧵
Whatitis: A collection of 9 animated short films, in 9 different styles directed by 9 Japanese filmmakers handpicked by Wachowskis
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