To all the virtue signalling advertising uncles who have no clue how the real world works: this is the reality. A brand manager has to delete his Linkedin profile because of his religion. The biggest threat agency folks have had to face are cold chicken kebabs at ad shoots.

Sure, maybe they shouldn't have pulled it down. But to all those intellectuals who feel more woke than Tanishq: remember it's the same *spine* that approved making such an ad. Most (ALL perhaps?) brand heads & creative directors would not have even approved this script

Don't forget: 1.The origin of the "outrage" were misleading headlines by fake news portals and people of influence.(Notice the "Hindus win" headline) 2.There is a real mob for hire (online & offline) ready to drag you down with abuse & fake news if u don't match their world view

3. Threats were made to their employees & showrooms. 4. Companies and brands have stakeholders, employees, and their families to answer to and can't afford to be irresponsible like the privileged Twitterati or the troll armies.They follow their own values, not agenda & propaganda

Stop kicking the person who got bullied. The Tanishq folks tried to do something meaningful with the right intent. They did the best they could, others bullied them, no one helped them, they backed down. That's all.

Anyway, back to happy thoughts. Enjoy this gorgeous Tanishq that was made in a time when there was a lot less outrage and people weren't garbage.

@sai_ganesh Woke signallers will hasten the end. It's a sad reality.

@sai_ganesh Tanishq did its job | such a powerful line. Thank you!

@sai_ganesh We don't have any problem with ad. But he should have shown his so called *spine* by projecting a Muslim girl & hindu family. It's that simple.