Bob Geller
@rgeller
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President of Fusion PR (http://t.co/i9MhB0C0Bp), news junkie, music lover, dad.
ÜT: 40.754919,-73.987369
Joined April 2007
Watching RobinHood CEO Vlad Tenev on CNN - great PR for them - something got bleeped out when he was discussing tracking politician’s trades, did anyone manage to lip read what he said?
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Enjoyed having @StaceyRossCohen on the #DoneandDoner podcast. TY for sharing your insights. It was a nice chat on the changes rocking #PR, w advice for agency and internal comms teams. Check it out, on Spotify https://t.co/yeIhc7zOG2 And YouTube
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Tale of two headlines today: 1. AGI is right around the corner (and the government is in on it) 2. Generative AI confidently makes mistakes 60% of the time on average I suppose both of those things aren't mutually exclusive. If that's the case, we are going to have AGI
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[New post] It is not easy to stand out in the noisy world of tech, or get the attention of info-overloaded journalists... understanding and mastering a single word can be key. Check it out https://t.co/5ceBNN011J with great input from @guttmann and @MichaelSchein1
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Klarna's CEO is bragging about using AI to rein in jobs, hiring incl. in mktg and comms. Is this a good #PR strategy? And what tasks are being automated? https://t.co/VTCEYTH8Ru w great content from @nytimes @noamscheiber @martechismktg @spacecasetay
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It was great having @NealSchaffer on the #DoneandDoner podcast, TY Neal! We covered the 2025 social media agenda and a digital 1st approach in marketing. What are the cornerstones? Where to focus? Should I even be posting here lol? https://t.co/ymIcDU399L
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Get your AI to pitch their AI
LLMs are the new front page -- so how can you "pitch" an LLM and get placed? I asked around to see what comms pros thought. Here's what I heard. 1. Articulate a unique point of view (via @adamclyde of @Notified ) 2. Answer very specific questions (via @seanomeara of
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TY for having me on your podcast @AlexRomanovich4 Was great discussing how to innovate and stay ahead in an ever-evolving media and PR landscape; and relevance for int'l and US markets. Great to be part of the @globaledgemkts community
globaledgemarkets.com
GlobalEdgeMarkets – The experts in Global Business Innovation, Optimization, and Growth. We can help your Business thrive. Contact us for expert guidance on Revolutionizing PR: Embracing Innovation...
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It was a very good, very bad (OK, let's face it, totally crappy) week for US AI vendors. How to explain the sudden rise of DeepSeek? My post explores the media firestorm https://t.co/Uqok1j1RUi TY @tressalynne @truescopehq @Seth_Menacker @muckrack @Meltwater
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Another year, another round of #PR predictions, via @SwordandScript
https://t.co/urhWTnhhom TY @Frank_Strong for including mine. He writes: "...if this roundup is any indication, we don’t have a consensus about the future." I guess we gotta wear shades!
swordandthescript.com
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead
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[New podcast] I chat with author Ben @guttmann about his book Simply Put: Why Clear Messages Win—and How to Design Them, a great read. It's not easy to simplify but Ben breaks it down. https://t.co/YUgCI4g1GH on YouTube: https://t.co/l5SKp4oPWH H/T @NealSchaffer
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[New post] Out of all the stops on Kamala's media tour this week, why did her @callherdaddy spot get the most attention? What does this mean for #PR
https://t.co/Jd3SaiVel4 w great content from @MikeIsaac @nytimes
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[New post] How much is that puff piece in the window? I cite the growing number of ways media flip the pitch on PR, with a price tag
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With over 1M #IdentityTheft reports in 2023, protecting your #DigitalIdentity is more important than ever. In a new @ForbesTechCncl panel, our CEO @YDanYer shares tips to protect your data and stay safe online in the age of #AI. Read more: https://t.co/wcQeMynUES
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[New post] @karaswisher and @profgalloway chime in on the state of media and big #PR Reveals; I share interesting commentary from a recent @PivotPod
https://t.co/AR7VAyTFYB (spoiler, don't pitch Scott if you see him at an event; you're welcome, prof G)
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Love it!
BREAKING: Allan Lichtman, who has correctly predicted the last 40 years of Presidential elections, has predicted Kamala Harris will win. Let’s go.
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Sounds like “fighting tooth and claw” media
Last week I pitched a reporter on a timely topic. I put forward a client that has written a bit on the topic and share cliff notes and links. This week, the reporter ran a story exactly on that topic and my client was not a part of it. Sometimes this happens in PR. So, what
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[New post] What do new, original music and your tech news have in common? Read my post about the challenges of breaking through when people just want to hear the same old song. With great content from @raechal @YahooEnt @SwitchedOnPop
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Can @taylorswift13 ever achieve @thebeatles-like status? Did #PublicRelations help make #TheBeatles the #GOAT band?
[New post] Which rules as GOAT? Beatles, Stones, Michael Jackson, Taylor Swift? This post explores that question and the role of PR in getting there https://t.co/lN80kQL0Ef Based on a great @JamesHGuitar YouTube vid
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[New post] Which rules as GOAT? Beatles, Stones, Michael Jackson, Taylor Swift? This post explores that question and the role of PR in getting there https://t.co/lN80kQL0Ef Based on a great @JamesHGuitar YouTube vid
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