How does AI decide what to cite? Does media coverage really influence what it says? Short answer: Yes. And it’s a game-changer for PR and comms teams. We analyzed millions of citations from ChatGPT, Gemini and other tools in our new report, “What Is AI Reading?” The findings

Self-publishing isn’t a trend, it’s the future of journalism 📰 From Substack to social-first reporting, our Data Journalist Matt Albasi discusses why today’s creator journalists are redefining how stories are told and how PR pros need to reach them. See what else is evolving

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The new State of PR Measurement report found 78% of respondents say tracking AI-generated mentions is important to their work and 67% believe visibility in LLMs will become a standard metric. 📊 What’s shaping the future of PR measurement? Find out here: https://t.co/DkXHyGQmtf

Happy Halloween from Muck Rack 🎃 From chocolate bars to gummy bears, every PR pro has their own kind of “treat” this season, whether it’s a perfectly timed pitch, a smooth crisis save or a team that’s totally in sync. Whatever’s in your PR goody bag this year, we hope it’s

Our new study on creator journalism was recently featured in @Poynter 🙌 A big shoutout to our Data Journalist Matt Albasi for leading the research and helping shine a light on this shift in journalism. Read more to see how creator journalists are rewriting the playbook for

We’re at PRSA Icon! 🐙 Stop by the Muck Rack booth to meet our team and see how we help PR pros measure and share the impact of their media relations—through an intuitive platform powered by smart technology and the most accurate data from journalists themselves.

Muck Rack’s new State of Creator Journalism report is here! One-third of journalists now publish independently and half of creator journalists have been self-publishing for more than five years, proving this movement is here to stay 📰 Check out the full report:

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: https://t.co/5QMD53JHQW 1️⃣ @NBCUniversal (New York NY, Onsite) - Newsletter Writer/Editor: https://t.co/c0cyhXh6ER 2️⃣ The 19th

We’re currently experiencing some downtime on https://t.co/8h3S9n2TRB due to a widespread AWS outage impacting multiple services. Our team is monitoring the situation closely and working to restore access as soon as possible. You can follow updates at https://t.co/uI9pX3Zfwm and

Excited to welcome Muck Rack as ICON 2025 Diamond Sponsor! 🙌 Trusted by thousands of journalists & 6,000+ companies, their AI-powered platform makes PR smarter — from pitching to reporting. Meet them in D.C. at #PRSAICON 2025! 🎉Register here: https://t.co/qpJcHsGsMM

Too many PR workflows are disconnected, slowing teams down and making it harder to prove impact. Today, we’re introducing the next generation of AI capabilities in Muck Rack that connect discovery, outreach, monitoring and reporting into one seamless cycle of action. From Pitch

AI is rewriting the rules of visibility. So, how do tech brands make sure they show up? 🤔 Join Muck Rack and Edelman for a conversation on how media, from niche outlets to creator-driven platforms, is influencing both human and AI-driven narratives. You’ll hear from tech

Understanding the mind of a journalist isn’t just helpful for PR pros, it’s essential. That’s why we hosted a LinkedIn live with media veteran Peter Shankman, founder of Source of Sources, to unpack what really matters when you’re pitching, sourcing and building long-term trust.

Generative AI is rewriting the rules of search. Instead of scrolling through pages of blue links, people now get one synthesized answer from tools like ChatGPT, Perplexity and Gemini. That answer often decides which brands get visibility, and which ones don’t. Our new

Last week our team attended Online News Association in New Orleans! This year we brought back the popular Muck Rack Headshot Lounge, offering free professional headshots to the attendees. 📸 Thanks so much to everyone for stopping by!

Why do journalists ignore your pitch? Next week we're getting honest with Peter Shankman, a longtime journalist and founder of Source of Sources, about what’s actually going through a reporter’s mind. In this AMA-style LinkedIn Live, Peter will unpack: 1️⃣ What reporters wish

Heading to @ONA in September? Muck Rack will be there, and we’ve got something special planned. We’re proud to sponsor this year’s conference and will be offering free professional headshots on site for attending journalists. 📸 Whether you're updating your byline photo or just

Not all AI responses are created equal, and the way you ask a question can shape what sources are cited. In our "What Is AI Reading?" Report, we found that: 🕒 Recency matters. Nearly half of all citations were journalistic sources for queries tied to recent events or

Get an exclusive look at how social media is reshaping PR—from brand storytelling to crisis management and influencer engagement. Featuring senior PR leaders from FedEx, Ulta Beauty, Bayer, and The New York Times, moderated by Muck Rack’s VP of Comms Linda Zebian, this panel is

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the

Our Data Journalist Matt Albasi noticed a surprising trend in this year’s State of Journalism report: More journalists are self-publishing. It’s a shift that gives journalists more control over their content and audiences, but also adds new complexity for communicators trying to