Muck Rack
@muckrack
Followers
59K
Following
11K
Media
4K
Statuses
50K
Muck Rack is PR software built for how you work. Streamline the communication workflow with the power of AI.
Around the world
Joined April 2009
In the early 2000s, most Americans lived in communities with local journalists. Today, more than 1,000 U.S. counties do not have the equivalent of even one full-time local journalist. For the first time, Muck Rack and @Rebuild_News have mapped local reporting capacity in every
1
8
14
We had a great time at yesterday’s panel with The New York Times diving into what’s shaping media relations today and what’s next. Big thanks to everyone who joined us live! If you missed it, we’ll be sharing the recording soon 👀
0
0
1
Generative AI is changing how people discover and trust brands. It’s no longer about who ranks first, it’s about who gets cited. This is Generative Engine Optimization (GEO), and it’s powered by PR. Join Muck Rack CEO and cofounder Greg Galant, along with @prsarahevans
0
0
1
New from @NiemanLab: @CoreyHutchins dives into the Local Journalist Index, a new report from Muck Rack and @Rebuild_News that maps where local reporting is strongest and where it’s all but disappeared. This isn’t just about newsrooms closing. It’s about entire communities going
0
3
4
CNN’s @brianstelter breaks down the key findings from the new Local Journalist Index with Muck Rack and @Rebuild_News. He explores how the disappearance of local journalism impacts civic life, what’s behind the trend, and why rebuilding coverage is more urgent than ever. Read the.
0
1
3
RT @brianstelter: "Stunningly, more than 1,000 counties — one out of three — do not have the equivalent of even one full-time local journal….
0
21
0
RT @Rebuild_News: The Local Journalist Index is live: A first-of-its-kind report from @muckrack and Rebuild Local News reveals a more wides….
0
16
0
Generative search is changing the rules and PR is now the driver of visibility. As AI platforms like ChatGPT, Perplexity, and Gemini pull answers from credible sources, brands with strong earned media are showing up first. That’s where Generative Engine Optimization (GEO) comes
1
0
1
Every PR pro’s role is different, and your tools should reflect that. Now with Muck Rack’s new Personalized Homepage, it’s easier than ever to access what matters most, all in one place. Whether you’re tracking coverage, building reports, or analyzing campaign performance, your
0
0
1
RT @michaelsmartpr: Muck Rack is gathering responses for its annual “State of PR” report. Give back by filling out their survey: https://t.….
0
1
0
Journalism is changing fast, and we’re gathering voices from across the industry to talk about what that means for PR pros. Join us for a live panel discussion on the key insights from Muck Rack’s 2025 State of Journalism Report June 26th at 11AM ET. We’ll cover how AI is being
2
1
3
We had an amazing time in Cannes with our friends at Ruepoint—meeting with customers, swapping insights and soaking up the energy of the global comms community. We event got to meet some of the team from Edelman who stopped by our journalist suite! . Thanks to everyone who took
0
0
2
What's top of mind for journalists in 2025?. From AI to burnout to new ways of sourcing stories, VP of Comms Linda Zebian breaks down State of Journalism 2025's latest insights on what PR pros need to know to better connect with today’s media. Dive into the data via PRNEWS:
0
0
3
It’s officially the first day of summer, and Oli’s here with a reminder: don’t burn out, but do unplug. 🐙 . Here’s to a season of good vibes and well-earned PTO. Let’s make it a great (and relaxing) summer for PR pros everywhere. ☀️ #summertime #summervibes
0
0
1
We’re excited to share that Natan Edelsburg, Chief Partnerships Officer at Muck Rack, will be speaking at Public Relations Society of America (PRSA) IMPACT25 Conference in New York on June 26–27!. In his session, Natan will dive into the State of AI in corporate communications,
0
0
1
RT @michaelsmartpr: The State of Journalism 2025 from @muckrack: LinkedIn vs X, AI adoption as a baseline, and other learnings from the rep….
0
1
0
From our Crisis Comms webinar with Caitlyn Reuss at @DowJones Newsrooms, one insight stood out from Caitlyn: Transparency matters—but authenticity matters more. In high-stakes moments, audiences can tell when something feels off. Transparency has its place, especially when you
0
0
0
RT @AmecOrg: 🧠📊 What do 1,000+ PR pros really think about AI, measurement & what’s next? @NatanEdelsburg of @MuckRack hits the #AMECSummit….
0
1
0