The PRFAQ book
@theprfaq
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The PRFAQ Framework is a book by @calbucci that adapts Amazon's innovation framework to work for everyone. Read the book and download free resources on the site
Seattle
Joined July 2024
Exciting news! The Kindle edition of The PRFAQ Framework is out today! The book builds on the successful Amazon Working Backwards 6-pager framework. Get your copy! 🇺🇸🇬🇧🇨🇦🇩🇪🇫🇷🇪🇸🇮🇹🇧🇷🇳🇱🇯🇵🇲🇽🇦🇺🇮🇳 https://t.co/l66JZHNP48
theprfaq.com
A system for innovators to think critically, articulate ideas, and inspire action.
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Too many teams jump straight into tech stacks, roadmaps, and features. @calbucci reminds us: think strategy, not execution. Focus on why you’re building, not what you’re building. 🎯 Purpose > Product. Listen more: https://t.co/j2OhcYQs3g
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I just published Amazon’s PRFAQ: The Secret Weapon for Customer-Driven Innovation
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Marcelo Calbucci reveals how Amazon revolutionized its meetings by ditching PowerPoint in favor of the PRFAQ framework. This method can change how you launch your next big idea. https://t.co/lr9TbwckRf
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My book The PRFAQ Framework is now an audiobook on Audible! 🎧 I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers. Listen today! https://t.co/xVdhusq0tT
amazon.com
“The narrative of what you’re building and why is the ultimate forcing function for alignment, and The PRFAQ Framework book is an indispensable tool that teams can use to develop and ship products...
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Let me suggest this:
theprfaq.com
Master the Working Backwards PRFAQ Framework for product strategy decisions. Download examples, templates, and learn about Precise Writing.
Stop making fundraising decks. They’re a waste of time. Write a memo. It forces you to communicate clearly your business. It tells a story, not a slide dump. And it turns the call into a real conversation, not a one way pitch.
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How to Use Amazon's Powerful PRFAQ Framework For Anything! | Marcelo Calbucci (ex-Amazon, Microsoft) https://t.co/G6JX69M3hX
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@WouterTeunissen The famous PRFAQ. Have been writing a few of these myself. I love the 'daily gem' concept. Would love to give some feedback on the design/digestibility of the image. Keep on going!
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This is one of the key points I make when talking about @theprfaq. Writing is thinking and writing helps you better articulate ideas. When LLMs do the write, they do the thinking and you don't learn how to articulate it.
BREAKING: MIT just completed the first brain scan study of ChatGPT users & the results are terrifying. Turns out, AI isn't making us more productive. It's making us cognitively bankrupt. Here's what 4 months of data revealed: (hint: we've been measuring productivity all wrong)
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The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context. My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
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NEW PODCAST: Customer-centric innovation and Amazon’s PRFAQ – Interview with Marcelo Calbucci | Adrian Swinscoe https://t.co/Uimp2MyaKo
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🤫 Amazon's Innovation Secret? It's the PRFAQ, and it's NOT what you think! Ex-Amazonian & Author of The PRFAQ Framework, @calbucci reveals how this 6-page doc helps envision the future. Full episode out now on @TechLeadJournal! 👇 https://t.co/ZjJ7MjNvyF
#TechLeadJournal
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The PR FAQ framework helps teams align, evaluate ideas, and define strategy before building. @calbucci shares the story behind it on the latest episode of Semaphore Uncut. 🎙️ https://t.co/BGW6XockD9
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Are you PRFAQ & Working Backwards curious? In two weeks, I'll be teaching how to use the Amazon battle-tested innovation framework to make better product and business decisions. Check out: https://t.co/5epgufSPtm
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📝 "The discipline of writing helps clarify thinking." Marcelo Calbucci shares how Amazon's PRFAQ method forces teams to articulate the WHY behind their products. Insights for product leaders! 💡 Listen to the full conversation: https://t.co/g65BLu76ex
#product #agile
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To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week! Get your copy ASAP! Go to https://t.co/Xqs6PnVSdO to get your copy. *Yes, it's a thing.
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People think they need clarity before writing, when, in fact, writing is how you get clarity.
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Thanks for collaborating on this, @barrywinata! I hope more people learn about the power of the PRFAQ to ship better products for their customers!
PRFAQ. If you are or have been an Amazonian, or at least have read Working Backwards, you probably know what this means...but for everyone else, this is just some random acronym. Kudos to @calbucci for this one!
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Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products.
luma.com
[This is an experimental workshop for people to learn about the PRFAQ Framework/Working Backwards] Are you struggling to create an inspiring vision for your…
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