PPC Hero
@ppchero
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A website dedicated to paid search and paid social advertising from the team behind @brightonSEO and @HeroConf
Joined July 2008
Exciting news - PPC Hero & @Heroconf have been acquired by @brightonSEO AND Hero Conf is back in November in San Diego! . You can read more about the deal at
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RT @CultivativePPC: Could #PerplexityAI be about to up-end the #AI search advertising game? Nickchristian explores the concept via @ppchero….
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RT @Hoffman8: Could #PerplexityAI be about to up-end the AI search advertising game? nickchristian explores the concept via @ppchero>> htt….
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New at PPC Hero!. Marketers have long avoided deploying broad match keywords, their being notorious for matching irrelevant search terms alongside relevant ones. Times have changed. Shaun Bond of Adpulse shows how to include broad match within your keyword mix.
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The end of a brilliant day at (the original, and still the best) #brightonSEO UK. So much to take from all the inspiring Search & Social Advertising Show talks, especially the two show closers (both PPC Hero writers) @sophiefellppc and @marketingsoph. Time for a bee. ach!
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RT @Hoffman8: Roger Cooney explores 12 ways #GoogleAds uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours….
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RT @lisarocksSEM: Google Ads vs. Microsoft Ads. BOTH PLATFORMS OFFER:. - Goal-focused campaign setup.- Similar campaign types like Search,….
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Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?. New at PPC Hero, @lisarocksSEM examines the unique features of both the big advertising platforms and weighs up the pros and cons of each. It's not as clearcut as you might think.
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RT @accrete: via @ppchero Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
ppchero.com
As a social advertising account manager Sarah Sal has conducted almost 1000 ad account audits over the past decade, learning a lot along the way
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RT @CultivativePPC: Learn how the #YouTubeAds algorithm works and how can you use it to your advantage in video advertising via @ppchero>>….
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RT @sophiefellppc: take a peak at my latest medium ramblings 👀 5 ppc red flags to watch out for in 2024 🚀. #ppcchcat. .
medium.com
Managing multiple PPC accounts and campaigns can be overwhelming for anyone — whether you’re brand-new to the industry or have some serious…
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RT @Hoffman8: It's Wed, so guess what it's time for--@CultivativePPC's weekly round-up! Check out what's new this week .
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RT @PayPerMitch: .@ppchero was one of the first blogs I devoured when I started in the industry in 2018. And now I’ve finally had the oppor….
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RT @CultivativePPC: Nick Christian asks if digital ad regulators are clamping down on high risk industries, should the platforms do more? R….
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RT @CultivativePPC: Nicolas Garfinkel shares what he learned managing a $100M+ Paid Ads Budget at eBay via @ppchero>> .
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No longer high production costs and long range planning, video advertising is a lot easier than it used to be. @sophiefellx of @TwoTreesPPC explains:. Why YouTube advertising is now essential to your marketing mix.
ppchero.com
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the
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