mitch | Google Ads for SaaS 🧪 🧬
@PayPerMitch
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Building https://t.co/US0LmXYDa3. See how I create high converting, best in class Google Ads campaigns for SaaS businesses.
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Joined May 2021
what can cause this? tag is firing at the correct time but coming back as failed . not running any ad blockers
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just unlocked agent mode - can it do anything actually useful yet?
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why do you still have to tell gemini the max characters for headlines and descriptions?.
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bring back broad match modifier and avg rank metrics.
You wake up as the CEO of Google. First thing you do?.
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Idk what your take is but I only ever bid on brand for the below reasons .1) don’t rank first for brand terms .2) competitors are bidding on your brand .3) you want to show specific promo ad copy for brand searches . #2 is the most common reason for brand campaigns . And this is.
Still asking if it's important to defend your branded keyword on google ads?. Instead of answering, I'll just show you this chart. It's one of the best examples I've seen that a specialist in savvy showed me recently. The chart shows the top search terms for a client, and that
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Who has an awesome example of a white paper they are using as a lead magnet?.
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when you start to hit some consistency 👌. slow and steady
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most of my experiments are pretty straight forward - bidding/match types/AI Max . and mainly just done to make sure we don't nuke a already performing campaign. have the safety net that if the change tanks the campaign, can discard the experiment and no issues at all.
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just do an offline conversion upload as if you are uploading sales data but instead create new conversion actions as secondary conversions . once you upload them break them out with a custom column and see where these leads are coming from exactly
@PayPerMitch Do u have a guide on that? Like, how to mark bad conversion?. I got a similar issue with a client, so it would be interesting. Especially how to mark the bad conversions, is it a simple Excel?.
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take this custom column for a spin 🔖. estimate how much more you could have spent in a Google Ads campaign if budget were not a limiting factor
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from my experience brand exclusions in AI Max are trash. you're going to have to manually exclude every single possible combination and misspelling of your brand to weed it out.
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idk if im the only one that uses conversions to track bad leads?. - create conversion actions for categories/reasons.- set them as secondary conversions .- upload the gclid to the conversion action.- uncover search term level data of where bad leads are coming from
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Some AI Max search terms that are converting would never make sense for me to bid on - having to do some serious deep dives to figure out quality of these. Easy to do with self serve SaaS products as you can look at the upgrade rate but enterprise lead gen is a little trickier.
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another AI Max experiment. this time on a lower volume account. we have only just started
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can we get a button for the set up of PMAX when adding signals to add in a button like this. going crazy every time creating a new PMAX campaign have to go and manually download, copy and paste top converting terms to use for search themes
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GA4 has 8 instances of GA4 installed on it with 4 GTM containers and a Google Ads remarketing tag. Is this best practice?
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