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Lisa Raehsler Profile
Lisa Raehsler

@lisarocksSEM

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AI + Google Ads strategist | Performance media expert Founder, Big Click Co. | Speaker | SEJ contributor ✉️ The Paid Media Mix → https://t.co/5sHD99xzWS

Minneapolis, MN
Joined May 2008
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@lisarocksSEM
Lisa Raehsler
14 days
RT @sejournal: ICYMI: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM h….
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@lisarocksSEM
Lisa Raehsler
21 days
RT @sejournal: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM https://….
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@lisarocksSEM
Lisa Raehsler
22 days
RT @sejournal: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM https://….
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@lisarocksSEM
Lisa Raehsler
28 days
Time is a rare earth element. You can’t manufacture more - you have to mine it from somewhere. I built AI systems that gave me back 13 hours a week. That changed my approach to time management. My latest on Substack: What I built, what/how it saves:.
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@lisarocksSEM
Lisa Raehsler
1 month
RT @sejournal: How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: #PPC #PaidSearch #SEM….
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@lisarocksSEM
Lisa Raehsler
1 month
Event ads = underrated. Got a webinar, launch, or open house coming up? Don’t just “add a date”. Run a real campaign. I break it down in this new piece for @sejournal:.How To Use Paid Search & Social Ads For Promoting Events. Link + strategy:.👉
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@lisarocksSEM
Lisa Raehsler
1 month
RT @sejournal: How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: #PPC #PaidSearch #SEM….
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@lisarocksSEM
Lisa Raehsler
1 month
RT @adwexp: Speakers and final program of #adwexp-25, the #PPC event of the year in EU. More than 170 attendees have already secured their….
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@lisarocksSEM
Lisa Raehsler
1 month
AI is my assistant and MY thinking partner. 🧠.It helps me ask better questions, act faster, but it doesn’t replace strategy. That comes from 20 yrs of experience. 🎧 From my convo on The Unscripted SEO Interview Podcast: .#AIinMarketing #PPC #GoogleAds
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@lisarocksSEM
Lisa Raehsler
1 month
Top ways to ensure your content performs well in Google's AI experiences on Search #googlenews #feedly
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developers.google.com
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@lisarocksSEM
Lisa Raehsler
2 months
Want better ads?. AI isn’t enough. Tools can’t think for you. Real performance comes from combining:.🧠 Human strategic thinking.🤖 Platform AI.🛠️ External tools. Broke it down in a quick clip from Marketing in the Age of AI with Emanuel Rose.Full ep:
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@lisarocksSEM
Lisa Raehsler
2 months
🚨CTR is not the metric that will grow your business. AI is reshaping how we measure digital ads. ➡️ Engagement Value Score ➡️ Predictive performance modeling ➡️ Customer LTV. Breakdown of what really drives ROI. 🔗 .#GoogleAds #PPC #DigitalMarketing
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@lisarocksSEM
Lisa Raehsler
2 months
I’m speaking at Hero Conf + brightonSEO in San Diego this September!. Free ticket ballot opens TODAY, May 21 at 12pm PT. You could win a single-day pass. Free Ticket Application 👉 #HeroConf #brightonSEO
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@lisarocksSEM
Lisa Raehsler
2 months
Advertisers want a magic button. AI Max for Google Search campaigns feels like one, but strategy still matters. Even the best automation needs strategic inputs. Will you test AI Max?. #GoogleAds #PPC #DigitalMarketing #AIinAds
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@lisarocksSEM
Lisa Raehsler
2 months
Ad budgets shrinking? Don’t ghost your audience. In slowdowns, visibility = opportunity. 🟠 Lower CPCs.🟠 More buyer research.🟠 Less ad clutter. Watch my convo w/ Amy Wilkinson 🎥.#PPCStrategy #DigitalMarketing #GoogleAds .
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@lisarocksSEM
Lisa Raehsler
2 months
SEO Vs. PPC: What's The Best Strategy For Your Business? SEO builds long-term traffic and authority, while PPC offers instant visibility. Consider your goals, competition, and resources before deciding. #DigitalMarketing #SEOvsPPC
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@lisarocksSEM
Lisa Raehsler
2 months
Are your ads wasting budget in high-CPC, low-converting locations?. This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta. Here 👉 : . #PPC #AdStrategy #DigitalMarketing
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@lisarocksSEM
Lisa Raehsler
3 months
🔍 Leaders can’t afford to keep SEO and PPC in silos. In this new post, I share how to align both strategies in an AI-first world. Based on a real-world conversation about what’s changing and what to do next. 🧩 Read the short breakdown: .
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