
Lisa Raehsler
@lisarocksSEM
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AI + Google Ads strategist | Performance media expert Founder, Big Click Co. | Speaker | SEJ contributor ✉️ The Paid Media Mix → https://t.co/5sHD99xzWS
Minneapolis, MN
Joined May 2008
RT @sejournal: ICYMI: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM h….
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RT @sejournal: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM
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RT @sejournal: The Strategy Gap: Social Video Is Not PPC Video. via @LisaRocksSEM: #PPC #PaidSearch #SEM
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RT @sejournal: How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: #PPC #PaidSearch #SEM….
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Event ads = underrated. Got a webinar, launch, or open house coming up? Don’t just “add a date”. Run a real campaign. I break it down in this new piece for @sejournal:.How To Use Paid Search & Social Ads For Promoting Events. Link + strategy:.👉
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RT @sejournal: How To Use Paid Search & Social Ads For Promoting Events. via @LisaRocksSEM: #PPC #PaidSearch #SEM….
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Ps- Add this podcast to your list for unscripted SEO insights 👉 The Unscripted SEO Interview Podcast : .hosts:.@JeremyRiveraSEO .and Keith Breseé.@TheMajor_eth.
the-unscripted-seo-interview-podcast.castos.com
In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent,...
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AI is my assistant and MY thinking partner. 🧠.It helps me ask better questions, act faster, but it doesn’t replace strategy. That comes from 20 yrs of experience. 🎧 From my convo on The Unscripted SEO Interview Podcast: .#AIinMarketing #PPC #GoogleAds
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Top ways to ensure your content performs well in Google's AI experiences on Search #googlenews #feedly
developers.google.com
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🚨CTR is not the metric that will grow your business. AI is reshaping how we measure digital ads. ➡️ Engagement Value Score ➡️ Predictive performance modeling ➡️ Customer LTV. Breakdown of what really drives ROI. 🔗 .#GoogleAds #PPC #DigitalMarketing
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I’m speaking at Hero Conf + brightonSEO in San Diego this September!. Free ticket ballot opens TODAY, May 21 at 12pm PT. You could win a single-day pass. Free Ticket Application 👉 #HeroConf #brightonSEO
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Advertisers want a magic button. AI Max for Google Search campaigns feels like one, but strategy still matters. Even the best automation needs strategic inputs. Will you test AI Max?. #GoogleAds #PPC #DigitalMarketing #AIinAds
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Ad budgets shrinking? Don’t ghost your audience. In slowdowns, visibility = opportunity. 🟠 Lower CPCs.🟠 More buyer research.🟠 Less ad clutter. Watch my convo w/ Amy Wilkinson 🎥.#PPCStrategy #DigitalMarketing #GoogleAds .
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SEO Vs. PPC: What's The Best Strategy For Your Business? SEO builds long-term traffic and authority, while PPC offers instant visibility. Consider your goals, competition, and resources before deciding. #DigitalMarketing #SEOvsPPC
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Are your ads wasting budget in high-CPC, low-converting locations?. This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta. Here 👉 : . #PPC #AdStrategy #DigitalMarketing
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