Ben Jacobson
@osbennn
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Marketing strategy consultant. Publishes on @thenextweb, @smexaminer, @sejournal, @HubSpot, @clickz. Tweets about content, social, startup ecosystems and media.
USA and Israel
Joined July 2012
Web pages that rank number one in traditional Google search appear in the top three cited links in AI Overviews about 50% of the time >> by @siquanong
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AI’s Effect on Professional Services Marketing >> via @HingeMarketing.
hingemarketing.com
In this article, we discuss how AI impacts SERPs and outline the steps marketers can take to adjust their SEO practices accordingly.
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Why do so many marketers not want to be marketers any more? @jaymandel and.@emanuelcinca unpack the burnout >>
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The GEO landscape is changing rapidly. How to tell if a PR agency knows how to optimize your earned media strategy so your brand gains visibility in AI search . Honored to be quoted in this article with @prisus @rosshudgens @prsarahevans & @askLaurence.
digitalagencynetwork.com
Discover how to choose a PR agency that boosts your brand’s visibility in AI-driven search.
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About half of today's marketers see themselves as strategy laggards as career dynamics require hyper focus on tactical execution >> by @Chardy_Rogers.
marketingweek.com
Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of developing strategic skills?
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Is ad creative now deliberately more about being provocative than understandable? >> by @ohhiralphjones
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Why PR is becoming essential for brand visibility in the age of AI search >> Thrilled to see my words published on @sengineland. Got a lot of help by citing the expertise of @Kevin_Indig, @hardnumbers, @crestodina, @prisus, @Terakeet and @KelseyLibert.
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