Nielsen Norman Group
@NNgroup
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User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux
Silicon Valley (headquarters)
Joined June 2008
Form abandonment isn't always about missing data—it's about cognitive overload. Users waste mental energy deciphering unclear labels instead of providing information. 4 principles to fix this: Structure, Transparency, Clarity, Support. Learn more: #UX.
nngroup.com
Four principles of form design — structure, transparency, clarity, and support — minimize users’ cognitive load and improve usability.
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Check out Evan Sunwall’s initial impressions of ChatGPT’s Agent. Watch the sped up agent interaction here: and read Evan’s thoughts: TLDR: Successful, shaky, but slow. Beware the caveats. #AIAgent #AI #UXDesign.
nngroup.com
ChatGPT’s agent successfully booked a restaurant reservation. But the process was time-consuming and vulnerable to misunderstandings and errors.
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Bitcoin’s on fire at $112K! Time to flip the charts on BTCC!.Exploring Cryptocurrency with Jaren Jackson Jr.🏀.
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New to UX? Start with usability testing! 🔍. Watch real users complete tasks with your product. You'll uncover problems, find improvements, and learn user behaviors. Good design = what works for users, not what you think works. Read more:
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Stop building products that miss the mark!. 🔍 Discovery: Sept 10-11 w/ Lola Famulegun.📊 Measuring UX & ROI: Sept 8-9 w/ Rachel Banawa. Learn to build the RIGHT thing & prove design value with data. Register: #UXResearch #ProductStrategy
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Many users recognize the floppy disk as "save"—but recognition ≠ relevance. Modern saving = cloud-syncing, auto-saving, exporting. Match your icons to actual user behavior. Read more in our book: #UXDesign #IconDesign
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UX maturity isn't a ladder to climb—it's a living system to nurture. Stop chasing stage numbers. Start tending to your system with honest reflection and willingness to evolve. Read more: #UXMaturity #UX
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When findings contradict stakeholder hopes, stay transparent. Embrace limitations & educate on why they matter—credibility beats comfort. Learn more: . #ResearchIntegrity #UserResearch
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Apple's Liquid Glass iOS look has everyone talking about #glassmorphism. But beautiful ≠ usable. Are we solving for user needs or visual trends?. Remember: The most elegant interface is meaningless if people can't complete tasks.
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Behind every checkbox, breadcrumb, and error message lies a deeper understanding of human behavior. This study guide isn't just about following rules—it's about understanding why these patterns exist. Get started learning today: #DesignPatterns #UXTips
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Great interfaces are built, not luck. Learn to design interactions that are usable, delightful & effective in our course with Megan Chan Sept 10–11. Enroll: #InteractionDesign #UXDesign
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Design feedback making you want to say "no" immediately?. Try this instead:.→ Lose the ego.→ Hear them out fully.→ Find the real problem.→ Suggest research first. Every suggestion is a collaboration opportunity. More: #UXDesign #DesignThinking
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Treat your #UXInterview like a design challenge. 🎯 Research the company, tailor your story, and solve for clarity, empathy & relevance. Your case study isn’t just a portfolio walkthrough—it’s a live demo of how you think. Watch the full video:
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Ready to level up your UX skills? 🎯.Join our August 18-22 UX training:. → Live courses with NN/g experts.→ Hands-on exercises.→ Path to UX certification. Enroll today: #UXDesign #UXTraining
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Hamburger menus are more recognizable—but users can still overlook them. 4 tips to boost visibility:. ✅ Add a label.✅ Ensure contrast.✅ Use padding.✅ Show it’s clickable. Check out our book: #UXDesign #NavigationDesign #Icons
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