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Nielsen Norman Group

@NNgroup

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User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux

Silicon Valley (headquarters)
Joined June 2008
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@NNgroup
Nielsen Norman Group
1 day
A clearly unqualified participant in your study? They gamed your screener. Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag. 📖 : https://t.co/CDlBJf9n8p #UX
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nngroup.com
Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.
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@NNgroup
Nielsen Norman Group
2 days
Design and dev teams still working as adversaries instead of allies? Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work. https://t.co/RUDBaee7DJ #UXDesign
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nngroup.com
The infamous developer-designer relationship doesn’t need to be toxic. Design and development teams should approach collaboration as coowners of the product experience.
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@NNgroup
Nielsen Norman Group
3 days
Overwhelmed by AI? We've curated 100+ resources into focused study guides: understanding AI functionality, integrating AI into UX work, and designing AI products. Your roadmap to working smarter with AI. Explore the guides: https://t.co/8RyPK3faDI #UXDesign
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@Complex
Complex
10 days
@Joeybadass brought his Brooklyn energy to the latest episode of Chime’s Ball on A Budget. Powered by @chime
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@NNgroup
Nielsen Norman Group
4 days
There is still time to register for our November 18-21 Live Online UX Courses! (Perfect for those in East Asia, Australia, and parts of the U.S. Let us know which course you want to attend in the comments. 🔗 Explore all available courses: https://t.co/qU2CrBQZYw #UX
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@NNgroup
Nielsen Norman Group
5 days
New from NN/G: 📹 Humanizing AI Does Not Help Your Users 🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage 📚 Course Schedules for November to January Check them out: https://t.co/beqO4LfoxE #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
8 days
We've been exploring AI prototyping tools—the polish can be impressive, but it can mask the need for deeper thinking about user needs and flows. Where are you finding the balance? Read our eval: https://t.co/0VCN9m2Zq8 #AIPrototyping
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nngroup.com
AI prototyping tools follow general directions but lack the judgment and nuance of an experienced designer.
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@NNgroup
Nielsen Norman Group
9 days
Is your UX practice slipping backward? Watch for rituals that feel routine, unused metrics, and siloed UX teams. Kate Kaplan identifies 6 warning signs of maturity regression: https://t.co/8LR1cLEzHp #UXMaturity
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nngroup.com
Recognizing signs of UX maturity regression early and addressing them quickly helps organizations sustain momentum and avoid backsliding.
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@NNgroup
Nielsen Norman Group
10 days
Nov 18-21 Live Online UX Courses now open! Perfect for East Asia and Australia time zones. Learn from NN/G experts in interactive sessions. Register: https://t.co/I1mrozEEFW #UXTraining
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@NNgroup
Nielsen Norman Group
11 days
Is Google’s new #AI Mode actually improving search or making it harder to use? Our research shows that users struggle with: 1️⃣ Poor discoverability 2️⃣ Differentiating between Google's AI tools 3️⃣ Wordy, unformatted responses 4️⃣ Hallucinations Read more:
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nngroup.com
Google’s new AI Mode provides a new way to search the web but is hampered by discoverability and navigation issues — especially for AI novices.
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@NNgroup
Nielsen Norman Group
11 days
New from NN/g: 📹 Overflow Menu Icons 🖊️ Stop Making Your Team Figure Out AI on Their Own 🖊️ 3 New AI Study Guides Check them out: https://t.co/beqO4LfoxE #NNGroup #UpToDate
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@krea_ai
KREA AI
1 day
Krea Nodes now available to everyone. our most powerful tool to date; all Krea in one interface. comment to get early access to Nodes APIs 👇
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@NNgroup
Nielsen Norman Group
14 days
The space between elements tells a story. Close proximity = connection. Distance = separation. Master this and you're designing for how people naturally process information. Read: https://t.co/eOrQpG1f1W #VisualDesign #UXDesign
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@NNgroup
Nielsen Norman Group
15 days
This Halloween's real scare? Watching UX skills erode from AI overdependence. Tanner Kohler identifies 7 AI sins —from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://t.co/ouAP0pc9If #UX
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nngroup.com
Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.
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@NNgroup
Nielsen Norman Group
16 days
Context is multi-dimensional. Environmental constraints, emotional states, situational factors all shape how users interact with your product. The key? Anticipating these contextual layers and designing experiences that adapt accordingly. 🎙️ Listen: https://t.co/VxpicGIUeW #UX
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@NNgroup
Nielsen Norman Group
17 days
Struggling to turn user insights into actionable design decisions? 3 courses this December on the full qualitative research lifecycle: - Discovery (Dec 9) - Qualitative Methods (Dec 8) - Data Analysis (Dec 11) Register here: https://t.co/LBbBll75AZ #UXResearch
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@NNgroup
Nielsen Norman Group
18 days
Apple's Liquid Glass iOS looks futuristic, but is it usable? Transparency obscures UI elements, smaller tap targets, controls vanish unpredictably. Sleek doesn't always mean functional. What's your experience with the new iOS? https://t.co/6AuSs2Lx1o #UXDesign
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@NNgroup
Nielsen Norman Group
19 days
New from NN/g: 🤖 AI Strategy: 3 Key Questions ✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts 💻 The Edge Cases that Break Hearts (And Products) Check them out: https://t.co/698Usi2XTV #NNGroup #UpToDate
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@NNgroup
Nielsen Norman Group
21 days
"We haven't updated in years" isn't a good reason to redesign. Users have learned your interface. Change is disruptive—even when a new design is better. Ask: Do we have data showing this is necessary? Or are we just bored? https://t.co/9NvkJAP3o7 #UXDesign
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@NNgroup
Nielsen Norman Group
27 days
Are you falling into the template trap in UX? Frameworks and checklists can’t solve every challenge. UX is messy, so before adopting a template, know its purpose, question the fit, and adapt it to your goals. 📹: https://t.co/NOJkL0an5n #UXDesign
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@NNgroup
Nielsen Norman Group
28 days
Users have hated popups since the 90s, and the problem continues. Today's web experience is an exhausting mess of stacked overlays, stalking prompts, and forced interactions—all eroding trust. What alternatives are you exploring? https://t.co/h8YzzgHCes #UXDesign
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@NNgroup
Nielsen Norman Group
29 days
AI prototyping promises speed, but are we trading quality for convenience? Generic outputs, unvalidated designs, hidden technical debt. The question: when does AI help vs. hinder your process? Join our course to go deeper: https://t.co/FhaaTnLKlP #UXDesign
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