How to Do a Website Audit in 5 Steps (+ Checklist) https://t.co/N55EfgbkJj #seo @backlinko

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7. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 ↳ Make web pages render well on all screen sizes and resolutions while ensuring good usability by

6. 𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗺𝗮𝗴𝗲𝘀 ↳ Include multiple fast-loading, high-quality images ↳ Write alt texts ↳ Remove image backgrounds

5. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗣𝗮𝗴𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ↳ Include 1,000+ words of well-optimized content with 3–5 keyword mentions

4. 𝗕𝗿𝗲𝗮𝗱𝗰𝗿𝘂𝗺𝗯𝘀 ↳ Help users understand where they are on your website

3. 𝗠𝗲𝘁𝗮𝗱𝗮𝘁𝗮 ↳ Summarizes the page below the title in search results - Include your keyword as the first or second word of your title - Include phrases like "great selection," "FREE Shipping," and "All Items on Sale" to maximize your page's CTR

2. 𝗧𝗶𝘁𝗹𝗲 𝗧𝗮𝗴 ↳ The page's title, shown in search results and browser tabs - The closer the keyword is to the beginning of the title tag, the more weight it has with search engines - Add click-worthy phrases like "X% off" or "FREE Shipping" to boost CTR - Use modifiers

1. 𝗦𝗘𝗢-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗨𝗥𝗟𝘀 ↳ Use clean URLs with keywords for better Google rankings Example: ✅ yourecommerce[dot]com/shop/wd ❌ yourecommerce[dot]com/10-12-17/category/articletitle

Here’s how to optimize your e-commerce page like a pro. 👇🏽 … why does this matter? Simple: ✔️ Build trust with shoppers. ✔️ Turn visits into sales. ✔️ Keep customers coming back. When your page matches what shoppers want, they’re more likely to click, buy, and come back.

Backlinko attracts over 451K+ unique visitors per month. Learn how to play the content game 🎮 to achieve similar results. Here you go 👇🏼

The best SEO strategies start with clarity and alignment. Master these layers, and you’ll set yourself —and your clients— up for long-term success.

Here’s a 4-layer approach to starting a successful SEO project. Knowing what to tackle first can make or break a strategy. Deciding where to begin or where to focus is crucial. Breaking it down into 4 actionable layers simplifies the process:

By having this data at their fingertips, our writers can create content that's not only engaging but also strategically linked to drive better results.

At Backlinko, we give our writers an updated site crawl with: - Every important URL - Top ranking keywords - Secondary keywords from GSC - Number of current internal links - Page titles - Meta descriptions

We have a regularly updated site crawl that contains ALL of our site content, organized by content category. It shows our top keyword, # of current internal links, and recent traffic performance.

One of the keys to effective SEO content production? Equip your writers with a deep understanding of your site.

Migrating your website? And don’t want to lose all your SEO efforts? Here’s our 23-step migration checklist to ensure your site move goes flawlessly:

We drive 8M+ visits per year with these 18 page title templates. At Backlinko, we've cracked the code on traffic-driving titles. Want to know our secret? It’s all about using the right page title templates. Check them out 👇🏼

👀 We might know what we're talking about. Humbly going to leave our # 1 ranking for "SEO Checklist" screenshot here…