Harry
@ogdelboy
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Helping 7 & 8 figure brands scale with performance creative @
Lisbon, Portugal
Joined April 2022
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Here it is:
A case study on taking a brand from $6714 a month to $1,000,000 a month in 1.6 years.
And how you can do it too.
No auto DM. No fluff. Pure sauce.
Access it below by tapping the doc.
(A like & RT would be appreciated).
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There are 3 SIMPLE ways to supercharge your FB creatives.
I use ALL 3 which has allowed me to spend and generate millions for clients.
I've put together a free 5-page guide showing you how you can do the same.
Like, RT & comment LFG
And I'll send it over (must be following).
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Seems $1MM months are the new standard.
Wild to think 1.5 years ago they were doing $5K a month...
Honestly, my advice is to look at brands like Dr. Squatch and dissect the psychology behind their ads.
Will do crazy things for ya biz.
$2MM month in the next 2 months.
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How I’m using ‘humour’ to print with FB ads.
First, I decided to use humour because I read it makes your ad more memorable and drives purchase intent.
I also saw statistics of it being vastly underused in advertising (people probably want to win awards or something).
If
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Feels good to get this one under the belt. Gotta get the 8 figure months next…
Client said they’re so grateful they could cry. Some wholesome shit.
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The team are on fire right now.
Couldn't be prouder of them.
Are the dog days of summer over?
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Hot take:
A lot of brands would make way more money if they weren’t so safe and boring with their marketing and focused on a viable audience rather than trying to sell to everyone.
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"What do you do for a job?"
"I'm a media buyer"
"A what?"
"I do ads on social media"
"ooooh so you just post stuff on social media"
fckin no I do not mate.
Just going to tell everyone I work in waste management from now on.
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One of these ads has spent $60k and another has spent $8k (both with a below-target CPA). Can you tell me which one and why?
(quality ruined because screenshot from ads manager).
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I didn't grow up with much money around me
So I never got to see stuff outside of England
Just before landing in Milan today I saw the Alps for the first time out the window of the plane
Shit felt special man idk how to explain it. Forever grateful how things turned out
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Agency win:
Client was doing $2K a day.
First round of creatives crushed it.
Then we nailed BFCM.
“Buuut but it was Black Friday!”
Sales over and still hitting $30k days.
$2k a day to $50K+ in less than 30 day.
And not a single cost cap was used.
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FB ads tactic:
Been testing rhyming headlines for FB ads (not sexy and won’t win me any awards) and been getting nice returns on it.
Rhymes increase believability and memorability. Can’t remember the exact science so you’ll have to ask
@SarahLevinger
.
Give it a test.
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A lot of noise on this app, hard to know who to listen to.
Here’s a list of marketers I've taken a ton of inspo from recently:
@alexgoughcooper
@SarahLevinger
@binghott
@HireFireTeam
@PhilKiel
@TaylorHoliday
@couuor
If you're looking to learn consume their content
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This is my general rule of thumb for determining whether an ad will print or not.
Client loves it = ❌
Client doesn't like it = ✅
Marketers on Twitter and LI love it = ❌
Marketers on Twitter and LI think the ad is bad = ✅
Do what you will with that info.
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Block by block. More product drops. More content. $2mm month incoming. Happy client.
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Used to think I was mentally tough as a result of things that happened in my life...
Just finished listening to David Goggin’s first book.
Never felt more soft in my life lol.
Dude is an absolute machine.
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Here it is:
I took a big benefit of the product that I found in reviews & then said people loved it.
In the ad I showed what people had made with this cord and said how many happy customers they had (so it’s congruent with the adored claim).
Not even the best rhyme. The ad
FB ads tactic:
Been testing rhyming headlines for FB ads (not sexy and won’t win me any awards) and been getting nice returns on it.
Rhymes increase believability and memorability. Can’t remember the exact science so you’ll have to ask
@SarahLevinger
.
Give it a test.
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Cooking up a case study on how we took a brand from $5,000 a month to $1,000,000 in 1.5 years…
And how you can do it too.
Will be including all the sauce.
Gonna be finished ASAP.
No auto DM stuff. Will put it straight on the TL.
Keep your eyes peeled…
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Last 7 days...
@binghott
you need to stop dropping free sauce on the TL.
These ads are all based on native-style content you see every day on social media.
With DR esc copy going for sale.
A mix of benefit & pain-driven headlines.
These were all cooked up in like 5 mins
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“He helped take me from £100K to £350K within 40-45 days”.
Shoutout to Nath. It’s been a pleasure & congrats on the sale brother
@Nugennath
🥂
If you want to scale up your e-commerce store with FB ads drop me a DM.
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Thank you everyone for 1,000 followers. Excited to have you here 🥂
If you're new here I'm Harry. I post about marketing, Facebook ads, and random shit.
I'm all about principles, not the new hacks your favourite gurus are yapping about.
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Once you realise people act differently to what say they do you'll be way more profitable.
Our words paint a picture of who we wish we were.
I.e people say they never buys from ads, but the data says otherwise (they don't want to look easily persuaded).
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Always wonder what it was like running FB ads pre iOS.14.5…
Can someone let me know pls
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After spending millions of $ on FB ads I noticed there were 3 things I WISH I had known sooner...
Today I'm sharing it with you in this thread.
It's going to save you time, frustration, and failure.
And help propel you into the big leagues.
🧵🧵🧵
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Many of you should spend time learning fundamentals rather than fussing over chatGPT.
ChatGPT isn't magically going to turn your shitty work into gold.
You'll just keep spewing subpar work but at a faster rate.
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Question for ads people…
In your ads.
Do you try to sell the click?
Or sell the product?
And why?
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Just wrote an email with a quote from The Big Short...
The quote?
“I'm jacked to the tits”
And then spoke about the film.
It crushed it for a clothing brand.
Just be creative and different. It's that simple.
People are bored of the same old stuff. Give em’ something new.
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A UGC creator said they won't do revisions for us after completely ignoring our brief and filming random shit lmao
Some of these people have below room temp IQ for sure
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Gotta love all the silver spoon types talking about being in the trenches...
How tf can a 2 hour ‘deep’ work session while listening to Hans Zimmer be the trenches???
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Underrated quality:
Just being a likeable and cool person people wanna hang out with. Will change ya life.
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Wanna give a quick shout-out to
@andrewfoxwell
and the community he's built. He's personally helped me a ton and there's a ton value inside the group.
Also, shout out to
@PhilKiel
, who's answered a ton of my questions and made time for me.
Would reccomend joining 100%.
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This month I helped add £50,000+ to a client's store with FB & IG ads.
And I'm going to break it down.
So you can do it too.
What I'm going to go over is easy and quick to implement.
So try it straight away.
Keep reading 🧵🧵🧵
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Damn, 26 today... Not going to do a 26 lessons thread (don't think I have that much wisdom to impart).
Have some big things cooking though. More life.
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People only like ‘brand’ marketing because it means they can shirk responsibility. “It doesn't matter you're not getting an ROI! Think about the awareness!”
Could never be me...
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This dude 7X’d his followers and hit 1.2 million impressions in 24 hours
How?
Ima break it down for you
So you can do it as well
🧵🧵🧵
(Congrats btw
@adammatthews188
)
Read more below👇
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Went for hair cut. Asked barber for grade 5 (16mm) on top, he gave me 5mm.
Basically bald now lol.
While annoying, it made me think of the importance of clarity.
A huge reason marketing efforts don’t work is lack of clarity.
Never confuse your prospect if you like money.
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9 times out of 10 you have a marketing problem not a media buying one.
You need to be a great marketer before you’re a good media buyer.
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3 Simple ways to make your creative PUMP (bite-size edition)
I use all 3 of these and it's allowed me to spend and generate millions of $ for clients...
And today I'm sharing the sauce for free in this 🧵🧵🧵
(Keep reading)
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Your client is harassing you 24/7 on Slack cus you suck...
One of ours is saying they're grateful I was born.
We are not the same.
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Here’s some crazy free value
For 3 people who like and retweet this
I'll give you a FREE 30 min call to see if I can help you get better results from media buying
I spent $300k on FB ads last month
On track to spend $600K+ this month
Let's get you some better results 🤝
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Helped this guy take his e-commerce store from £2,000 a month to £20,000+ a month in less than 30 days.
Shit we love to see.
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New opportunity (3-5 people only):
I need to collect some testimonials for an offer I’m launching.
So I’m offering you a 60 minute 1:1 call at an insane discount.
(People involved in e-commerce only).
Here’s what I can help you with:
- media buying (after spending
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Never get why people tell you to ditch your hometown/uni mates (always been an L take).
Flying to Bulgaria on Monday for the month.
Tell a couple of my boys and same day they book flights to come see me for my birthday on the 14th.
Lesson = don’t ditch your day 1s.
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Some of you guys have the funniest come-up stories...
“Yeah man was in the trenches & family was poor”
If you went to a private school, parents paid for you to go skiing, and had a nice yard etc. There was no come-up. You were always up...
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If you’re struggling with results from your FB ads
9 times out of 10 you’ll be having a marketing problem
What do I mean by this?
- your ads aren’t effectively speaking to your target audience
- your offer sucks
- you’re saying the same stuff as everyone else
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Revenue screenshots are cool but how much money are you taking home?
I took over this client from a well-known agency
And within a month his total sales were down 9.4% but his profit was up 75%
Mostly done just by doing less in the account & focusing on creative strat
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Quick shoutout to all the people who have taught or mentored me so far.
@kamal_razzak
@GrammarHippy
@LordAbrasivism
@AshtonShanks
@binghott
(one call but still have to shoutout)
Go pay them to teach you. Will improve your skills and life vastly.
(I'm not an affiliate).
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Low IQ: if I'm cool people will work with me.
Average IQ: I have to know all the hacks and tricks and then people will work with me.
High IQ: if I'm cool people will work with me.
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Swiped this headline. Modified it for our client.
Is working insanely well. Target CPA $205 and the ad we’re running is getting a CPA of $92 time to scale this bad boy up.
A lot of golden nuggets in old-school direct response you can swipe and use today. Run it up.
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Talk to a lot of biz owners who can’t understand why they aren’t making sales.
I then look at their website/ads and it’s clearly them just putting up stuff they think looks cool. Pure ego fest.
Maybe 10% of it tells the customer what’s in it for them.
LeSsOn iN ThErE.
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Tasty results from OCU.
If you wanna get results like this from your upsells and can move with SPEED drop me a DM.
Wanna test some stuff & make you more money.
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Reading The True Believer right now and it’s easy to see why Brunson had the success he did. Implemented the psychology perfectly. Clickfunnels was an average product but a great movement.
10/10 book.
Stop reading copywriting books!
Instead, read:
How to Argue and Win Every Time by legendary lawyer Gerald Spence… to learn how to prove your case
Books on screenwriting… to see how to show and not tell
True Believer by Eric Hoffer to discover the truth about mass psychology
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Update: The client was not happy lol
Just wrote an email with a quote from The Big Short...
The quote?
“I'm jacked to the tits”
And then spoke about the film.
It crushed it for a clothing brand.
Just be creative and different. It's that simple.
People are bored of the same old stuff. Give em’ something new.
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If they have a picture of Tommy Shelby or any other ‘sigma’ male as their profile pic you probably shouldn’t take life advice from them
Clearly a weirdo
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A harsh truth about this Twitter arguing.
“You’re a clown if you don’t care about CPC”
“You’re a clown if you do/don’t do cost caps”
It’s ALL noise.
The truth is you’re a CLOWN if you’re not doing spin to win pop-ups on your website.
Few.
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Case study going down a treat. Go read it.
Here it is:
A case study on taking a brand from $6714 a month to $1,000,000 a month in 1.6 years.
And how you can do it too.
No auto DM. No fluff. Pure sauce.
Access it below by tapping the doc.
(A like & RT would be appreciated).
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While everyone constantly yaps about account structure ima do something different.
Here’s a hook you can steal that helped take a brand from $300K to $600k in 1 month.
How X took X by storm.
Builds on curiosity, adds social proof, and increased watch time.
(cont)
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Some people I gotta pay homage to:
@LordAbrasivism
@thecopyroad
@MercureCopy
@binghott
@elBenb0
Learnt a lot off these guys this year.
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Low IQ: if there's clarity people will buy.
Average IQ: I need to add in the mechanism and USP with clever copy otherwise no one will buy!
High IQ: if there's clarity people will buy.
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People probably won’t trust your product/service works. But they WANT to. They’re desperate to solve their pain. Constantly think of new & creative ways to PROVE your shit works and you'll get more customers.
People want the outcome you're selling. Show em they can trust you.
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Recently I've managed to 2x, 3x and even 10x ad spend for clients
& It's time I share how with you
It works for anyone & is simple to set up
- RT
- Comment LFG🚀
& I'll send you the ad account recipe I've used to scale clients to the moon for FREE! Must be following.
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1 ad generated $300k for our client in the last 30 days.
The recipe is simple.
Attention grabbing shot of the product in use.
Big claim made by an aspirational person about the mechanism of the product.
Filmed with iPhone in a mirror so looks authentic.
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Whole front row to myself on a flight. You only get to live this kinda life when you manage to generate 3 figs for your clients. Few.
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Been blocked by another ‘mastermind Guru’…
Poor guy is down so bad looks like he’s about to eat his last lump of prop cash.
Times are hard I guess.
Not for our clients though.
If you wanna put real money in your pocket rather than prop money in your mouth.
Shoot me a DM.
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Barely had any alcohol in January.
Started drinking again in Feb and March and had back to back record months at the agency.
Lesson in there?
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“Yeah bro I'll quadruple your sales in 5 seconds or ill pay 10K and let you sleep with my girlfriend”
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Decreased a new clients CPA by just shy of 3x in a week.
How?
Simply turned off awareness and link click campaigns and let the conversion one run.
Sometimes it can be that ez.
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The young padwan crushing it for a new client at the agency.
And expect him to hit $20k+ days in no time…
How’s he getting these results?
By constantly learning how to be a better marketer.
No cost caps this, no DABA that…
Funny…
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PSA: you should make sure your landing page is congruent with the awareness level you’re targeting.
Or at least make sure your ad moves them from one awareness level to the other.
Otherwise gonna be YUGE disconnect.
Don’t see many people speaking about this.
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8 fig client signed new big email agency, it's been 3 weeks since contract signed. They've sent 2 campaigns and generated $14k lmao
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@TomHasssan1
@nomadcapitalist
Bro I live in Lisbon and I don’t think I’ve ever felt so safe in a big city
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I love it when people on here say “let me tell you my story” like it’s going to be the craziest thing you’ve ever heard
It’s just them dropping out of uni and failing a couple of times
Isn’t that deep my friend
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A new drop for a client crushing it.
New beats free.
Introduce new products, colours, whatever.
Watch the cash fly in.
Here's the creative to show how simple it can be sometimes.
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@GrammarHippy
How to land a client:
- tell them you’ve followed them for ages (even though you don’t).
- give them compliment about something they don’t even do.
- ask them if they’ve ever thought about about doing short form content to explode their personal brand.
U now have client.
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Sometimes you just gotta create a banging offer instead of focusing on all these different ad angles
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Some were surprised there was no offer or it wasn’t gate kept behind auto DM.
The reason is simple. This is purely proof I am who I say I am and get the results I say I can (whilst giving value).
Many can’t do this. They make huge claims with 0 proof to make a quick buck.
Here it is:
A case study on taking a brand from $6714 a month to $1,000,000 a month in 1.6 years.
And how you can do it too.
No auto DM. No fluff. Pure sauce.
Access it below by tapping the doc.
(A like & RT would be appreciated).
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Since the new ✨ marketing manager ✨ took over sales are down 30% week on week.
They’ve added a retargeting campaign and spent $1.5k+ on other campaigns that haven’t made a single sale.
On the flipside we lost a client today after this month's brutal results and nothing worked.
Even though last month FB was up MoM and YoY.
Not always winning. Rough with the smooth in this game.
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I'm not joking
This is my general rule of thumb for determining whether an ad will print or not.
Client loves it = ❌
Client doesn't like it = ✅
Marketers on Twitter and LI love it = ❌
Marketers on Twitter and LI think the ad is bad = ✅
Do what you will with that info.
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Just saw at this place I'm going to stay at they do activities such as 'connecting with your inner child' & 'moon dancing'.
Can't wait to rock up and tell them I like DR marketing and Dan Kennedy.
They'll probably tell me I don't match the 'vibe'...
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Am personally loving to watch this masterclass unfold on the timeline
Literally insane 🔔🤘
@drinkbrez
Incredible work
@buffalofink
@scaleegod
@JemBourouhDE
@iamshackelford
@functionalchemy
@avinkline
👏
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