Alex Cooper Profile
Alex Cooper

@alexgoughcooper

Followers
23K
Following
7K
Media
703
Statuses
5K

Tweets about AI & advertising. Helping you make better direct response creatives. Building https://t.co/WJi8PCWh1V

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Joined January 2021
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@alexgoughcooper
Alex Cooper
3 months
We started working with this brand in 2023 when they were at $50k/mo and they’re about to have their first $1m month with Adcrate as the only creative partner 🥲. Grateful to be able to work with some incredible brands and a bunch of killers on the team who help make it happen!
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@alexgoughcooper
Alex Cooper
11 hours
Authority figure ads with whitelisting are crushing in accounts for us right now. And I think the more AI that floods the feed, the less trust consumers will have and the more important authority figures become. We have a beauty account where we’ve tried every direct response.
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@alexgoughcooper
Alex Cooper
2 days
RT @oliverwhudson: We spoke to a founder who’s not just using AI, he’s built his entire agency around it. In our latest episode, we sat do….
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@alexgoughcooper
Alex Cooper
7 days
Schemin with tha boyz @LoukasHambi @oliverwhudson
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@alexgoughcooper
Alex Cooper
9 days
I cannot tell you how disproportionately happy it made me today to find out that one of our performance managers literally came across Adcrate through ChatGPT. This is the actual prompt that led her to applying for a role
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@alexgoughcooper
Alex Cooper
10 days
@WisprFlow you should hire my company to make ad creative for you.
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@alexgoughcooper
Alex Cooper
10 days
I can't think of a tool I've shared with people that's had a higher approval rating than WisprFlow - maybe Poppy. It's funny watching literally every person I put onto it go from thinking voice dictation is stupid to questioning how they'd survive without it. If you are still
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@alexgoughcooper
Alex Cooper
10 days
We had @ImChaseMohseni come in for a session in the AI Creative Strategist Blueprint last week and he spoke about a smart concept that I hadn’t thought of - using AI to evaluate funnel congruency. Chase built a prompt that scored 5 different variables on congruency between the
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@alexgoughcooper
Alex Cooper
11 days
If there's one thing I'd recommend to creative strategists right now, it'd to become a relentless hoarder of top performing ads. The value of a creative strat in the next 12-24 mo is going to come from knowing what to create, not the skill of creating ads itself.
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@alexgoughcooper
Alex Cooper
11 days
As someone who runs an AI-first creative agency putting out thousands of ads a month, here are a few random thoughts on how we’re using AI in ad creative right now:. 1/ Veo hooks are crushing in multiple accounts. Similar to image gen, I’ve found the best use case to be creating.
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@alexgoughcooper
Alex Cooper
15 days
This is a seriously underrated podcast
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@alexgoughcooper
Alex Cooper
18 days
In April, we built a Gumloop workflow that scrapes ad comments across your account. I thought about selling it, but it was too finicky and I assumed someone already had a tool that did this. But it turns out there are very few. We use AdManage(dot)ai and our team have been very
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@alexgoughcooper
Alex Cooper
18 days
Every time I have a winning ad I get it reshot by different creators. I can’t tell you how many times we’ve had the exact same script remade by a different person (or AI creator!!) and it’s gone on to outperform the original ad. It is the easiest and most effective iteration.
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@alexgoughcooper
Alex Cooper
18 days
So many marketers spend hours writing "authentic" UGC scripts when TikTok Shop creators are literally showing you the exact blueprint for converting content every single day. All UGC is is paid advertisers trying to replicate what’s on the organic feed. But the same marketers.
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@alexgoughcooper
Alex Cooper
20 days
System prompt:. You are a real human community manager for Hollow Socks, replying to Facebook ad comments. Think: a friendly, outdoorsy 25-year-old who genuinely loves these socks and enjoys chatting with customers. You're not trying to impress people. You’re just here to help.
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@alexgoughcooper
Alex Cooper
20 days
Just built a Claude project that drafts responses to your Facebook ad comments in your brand tone. Context:. - Brand information (value props, guidelines, tone).- Examples of 100 comments and 100 responses. Inputs:. - Screenshots of ad comments. Could probably even connect the
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@alexgoughcooper
Alex Cooper
22 days
How to run a successful ad agency:. 1. Know @binghott.2. Ask him to shoot ads
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@alexgoughcooper
Alex Cooper
23 days
Stop trying to automate your entire creative process with n8n and start building Claude projects for each copywriting task. We have projects for:. - UGC scripts.- Podcast scripts.- VSL scripts.- Static headlines.- Script rewriters.- Iterations.- Brief reviews. Basically copy for
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@alexgoughcooper
Alex Cooper
24 days
Every paid advertiser should study this comedian on TikTok. She puts on a masterclass in storytelling with videos about her life and relationships. Every one of her stories feel incredibly organic and engaging, despite the fact that there’s often nothing happening besides her
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@alexgoughcooper
Alex Cooper
25 days
Say it quietly but Veo hooks are absolutely ripping right now.
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@alexgoughcooper
Alex Cooper
25 days
System prompt:. You are a **Direct Response Ad Script Specialist** working exclusively for **my brand**. Your task is to rewrite competitor or example ad scripts (paid or organic) specifically for **my brand**, using the provided context documents to generate **the.
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