My online course has done $300k. Some things are not that obvious. Here are 10 things I’ve learned as a course creator.

1/ Excited to partner with @mvarghese5 and Selling the Couch to support the launch of the Spring 2025 cohort of STC Elite, a mastermind for therapists launching their first course.

someone hire this guy 🙂 @cahouser

X years ago I launched my first digital product. It flopped miserably. If I were to do it again, I’d follow the frameworks of highly successful creators. Here are 5 threads from 6 & 7 figure creators to help you launch a successful course:

Can you make a 6-figure income through online courses? 🤔 We caught up with @mvarghese5, a psychologist turned podcaster to understand his journey as a creator & how he monetises his content. #contentstrategy Check out the conversation! 👇

Five quotes from my conversation with @mvarghese5: Identity and Achievement 02:00: "I think one thing I took away is like putting our entire identity on achievement right and letting the ups and downs of our self-worth get wrapped up in that I think it's such a dangerous game

heyo just hit 30k sales 🥳 decided im going to do a 30k step walk to celebrate...may do it when im in taiwan though https://t.co/IrEhLW99Vi

Really enjoyed this chat with @p_millerd Thank you for talking about the stuff that maters, brother. ☺️

Creating a digital product is easy. The hard part is selling it—consistently. But I can help. I’ve spent the past 2 years working with two 7-figure creators. And I created a course with everything you need to get to 6 figures in sales faster. RT & reply “💸” to get it FREE.

@EasyWebinar @CaseyZeman Thank you for giving me some moments in your day. 🙏 If you enjoyed this thread, two small favors: 1. Follow me @mvarghese5 I write lessons, tips, and my epic failures as a course creator since 2015. 2. RT the tweet below to share this thread with your Twitter friends

Webinars: @EasyWebinar The number one driver of our online course sales: webinars Easy Webinar by @CaseyZeman makes it easy for students to: •Sign up for a webinar •Get pre and post-email sequences. Thus, you move followers from consumers to students. Cost $99/month

Podcast Posting: @CaptivateAudio The number one way folks learn about my course is through my podcast. Captivate helps you host your podcast everywhere, effortlessly. @MrAsquith and the Captivate team have created a great product. Cost: $18.00 /Month

Video Headlines: @CoSchedule (Headliner Studio) Creating engaging course titles makes folks want to consume your lessons. Headline Studio makes this easy. My favorite part: A composite score (and suggestions) as you tweak your headline. Cost: $9.00 / Month

Slide Design: @canva If you’re creating a course, you’ll need many slides. Luckily, Canva has a lot of modern and clean slides for you to choose from. It’s also easy to use and share with your team. Cost: $12.99 / Month

Social Media Scheduling: @SmarterQueue There are many scheduling apps on the market. The benefit of SmarterQueue: It integrates with Facebook groups. I create one piece of content, and I can send it to the channels I’m most active on: Cost: $19.99 / Month

Testimonials: @testimonialto @damengchen has built an incredible tool for gathering testimonials. You send a link, and students can send a text or video testimonial. It’s perfect for marketing material. Cost: $50.00 / Month

Lesson Planning: @NotionHQ This is how I plan all of our lessons. Bonus: It’s an easy way to repurpose content later. Just pull up the course on Notion and repurpose it in a podcast episode. Cost: $8.00 / Month

Course Recording: @loom I record all my online course videos on Loom. You can select between: • Face • Screen share • Face and screen share The variation allows for a more dynamic experience and better course completion rates. Cost: $8.00 / Month

Payments: @stripe Stripe is how we accept payment. It’s integrated into Kartra, so the process is seamless. Note: We switched to Kartra/Stripe a few years ago so the first 4 years of sales were not captured. Cost: 2.9% + 30¢ per purchase

Community: @circleapp We're aiming to give an elevated experience to our students. Circle provides that while avoiding the distraction of mainstream social media. My favorite part: The ability to create micro-rooms for conversation. Cost: $39/month

All-in-One: @KartraOfficial This is where we house our online course. • Onboard students • See sales coming in • Upload course videos It’s an all-in-one platform. My most fav part: A helpdesk so that you can deliver fantastic support to your students. Cost $99 / Month