🌴 ADWEEK's guide to
@Cannes_Lions
is here 🌴
When it comes to Cannes, every year seems the same and yet also totally different.
What should you be looking out for, either as a first-time attendee or a returning attendee? We got you covered 👉
Cannes kicks off next week! There’s still time to register. Find your next creative breakthrough in lively, thought-provoking Group Chat discussions led by industry icons at TIME, NFL Network, Meta, Uber Advertising, MasterCard, McDonalds and more.
A round of applause from
@Omnicom
for State Farm’s Kristyn Cook, named ADWEEK Champions of Change Winner. Thank you for all that you do, Kristyn!
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🏆
@Cisco
congratulates our SVP and Chief Marketing Officer Carrie Palin on being named an ADWEEK Champion of Change for her efforts to advance inclusivity and gender equality across sports, from golf to soccer to
@F1
.
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Ahead of Cannes Lions, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights.
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall.
New: Disney unveiled two new ad products across its streaming portfolio today—an 'advergame' and shoppable unit.
The advergame, a first-of-its-kind offering, enables viewers to play branded games rather than watch traditional ads.
For
@ADWEEK
:
Pinterest is introducing (drumroll) Performance+, its version of AI-powered media buying tools similar to Meta Advantage+. Pinterest’s ad revenue is expected to jump 17.2% to $2.6B this year; its AI buying tool could further enhance its growth.
@Adweek
Marketing has the power to create joy in everyday moments, even in a world filled with negativity.
@peteramayer
highlights how brands can align products with personal happiness to make a significant impact on people's lives.
Unentitled is led by veteran marketing team Orlando Baeza and Andrew Teague, both of whom have worked at agencies but ultimately made their names as in-house executives.