Tim Peterson
@petersontee
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Covering the mechanics of media & marketing | Executive editor, video & audio, Digiday Media | [email protected]
Carlsbad, CA
Joined February 2009
Stoked for @KimekoM to take over & round out the show’s marketing coverage. She’s a star. Wasn’t an easy decision to step away. Had a lot of fun interviewing folks & cohosting w @KayleighJBarber. But excited to have more time to work on making videos.
BIG NEWS: This week, @petersontee will step down from his role as co-host of The Digiday Podcast after nearly 3 years at the helm. @KimekoM will succeed him and serve as the new co-host of the Digiday Podcast alongside @KayleighJBarber. Listen here:
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Had a fun, lively conversation about AI and AI regulation with Emerson Collective's @raffi on this week's Digiday Podcast
digiday.com
The former CTO of the Democratic National Committee is skeptical of Congress’s ability to regulate AI but hopeful that a collective understanding of AI can rein in the technology.
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Part 2 of the interviews w VidCon's Gen Z attendees. This one's on how they look at TikTok vs. Instagram Reels vs. YouTube Shorts
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Some takeaways from interviewing a couple dozen-plus teens, tweens and twentysomethings about their video-watching habits during this year's VidCon
digiday.com
During this year's VidCon, Digiday interviewed more than two dozen attendees about their video and TV-watching habits.
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This week’s FOTV Briefing is all about what the teens, tweens and twentysomethings at VidCon had to say about how they spend their watch time. Plus early access to a video about their watch time habits
digiday.com
This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching.
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Put together an explainer skit on Apple's Privacy Manifests to go with @seb_joseph's article breaking down the new requirement for app developers and ad tech firms
digiday.com
Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor.
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IAB Tech Lab's Open Private Join & Activation (spec for clean-room-based ad targeting) is prob the most complicated topic I've done an explainer video on so far
digiday.com
OPJA provides a process for matching advertisers' and publishers' first-party data sets and activating them for ad targeting.
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Wrote about how video producers and VFX specialists are using generative AI when making videos, including ads for brands like Coca-Cola
digiday.com
This week’s Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos.
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RT @Digiday: This week’s Digiday+ Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable D….
digiday.com
This week’s Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos.
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Spent a day checking out Popsugar's Play/Ground, which struck me as a replicable template of sorts for publisher events
digiday.com
This year, Popsugar pared down its health- and wellness-centric event from a two-day, 15,000-person festival to a one-day, 600-attendee affair that it hosted on June 2 in Los Angeles.
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FAST market is getting contentious. Ad sales rights have been an issue for years, but situation seems to be coming to a head among channel operators
digiday.com
This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators.
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Paul Neinstein from @OfficialPXEnt was the first person to put the potential for a writers' strike on my radar last year. Appreciate him coming on the Digiday Podcast to talk about what's going on and what it means for the entertainment industry
digiday.com
The production company behind Netflix’s “The Night Agent” and the latest “Scream” films is already having to adapt to a potential work stoppage, its co-CEO said on the Digiday Podcast.
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Latest video features brand and agency execs sharing how they see AI being applied to programmatic advertising (plus me messing around w some gen AI tools to make the opening skit)
digiday.com
Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.
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Interviewed brand & agency execs during last week's Digiday Programmatic Marketing Summit about the third-party cookie's status and cookieless IDs' development
digiday.com
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
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Supply path optimization has been around for several years, but it's been bubbling up a lot recently in Digiday's coverage. So put together an explainer skit on what it is
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RT @sizpatel: YouTube is aggressively moving to compete with Amazon in an area of streaming that doesn't get as much attention: Selling sub….
theinformation.com
YouTube and Netflix are the most-watched streaming services in America. But it is Amazon that has come closest to building a streaming version of cable TV with its Prime Video Channels service, which...
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.@DonnaSpeciale from @GrowWithTU breaks down panel-based TV measurement's underrepresentation issue -- with numbers in tow -- on the latest Digiday Podcast episode
digiday.com
The Hispanic-centric TV network has seen its core audience undercounted by measurement panels by as much as 35%, Speciale said in the latest Digiday Podcast.
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Gonna be a good time.
I can't tell you how psyched I am about this! 😊 I get to chat with the one and only @petersontee at Digiday's Programmatic Marketing Summit on Wednesday, May 24th at 9:35am PT to discuss the (current and) future state of cross-channel #measurement and #…
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