Light Reaction
@LightReaction
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We guarantee real outcomes for brands by combining proprietary media, data, and technology at scale.
New York, USA
Joined December 2014
In our latest blog, we discuss our mission to provide Real Outcomes by Aligning Machine Learning with Business Rules
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On stage now at #CES2017 @blesser with panelists from @Mastercard @Jivox @VideologyGroup @GeometryGlobal
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What is the #FutureofAdvertising? Come join @Xaxistweets and @Jivox tomorrow at #CES2017 to find out!
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#Native, #Video & #Programmatic are the essentials for #MobileAdvertising success. Read more about it here
thedrum.com
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Listen to GroupM NA CEO and our alumni Brian Lesser on the inaugural AdExchanger Talks podcast!
GroupM CEO Brian Lesser talks business on the first episode of the AdExchanger Talks podcast. Listen here:
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Our Global COO Evan Schwartz talks about cross-device targeting in this new report from @eMarketer.
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Congratulations to Nicolas Bidon on being named Global President of Xaxis!
Today we are proud to announce the promotion of Nicolas Bidon as our Global President.
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What makes our VP of Business Operationss Rosa Markarian a great candidate for the Digital Female Leader award?
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VOTE for our VP of Business Ops Rosa Markarian for the Digital Female Leader award presented by Women in Digital. https://t.co/rFgfRiWXVL
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Eric from Light Reaction talking performance marketing to kick off the Miami @masterclassing! @LightReaction
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Looking to learn more about Performance Based Outcomes? Check out our Resources section!
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Join us today #MMS2016 during Ad Week w/ Global CEO, @Bob_Walczak @ModernMSummit
https://t.co/TEzGlRPxo7
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Our EMEA team continues to pop up @dmexco with Chris Mohr in the @Campaignmag series in Cologne #dmexco
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Need a charge? We got you covered. Stop by the GroupM Booth at #DMEXCO for a Light Reaction portable charger!
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Head of Light Reaction, Netherlands Kevin van der Straat discusses how Insights + Transparency = Performance Success
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Join us & our Global CEO, @Bob_Walczak at #MMS2016 during Ad Week in #NY on Sept 26th https://t.co/h4LG4uP28C
@ModernMSummit
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Huge thank you to @bob_walczak, CEO of @LightReaction for joining us in NY for our show 9/26! Can't wait:
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CEO Light Reaction, Bob Walczak on the Top 5 Rules for Driving Real Performance Based Outcomes from @CampaignLiveUS:
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