Here’s my latest work for @IKEA : “Proudly Second Best”. Super grateful to everyone at Ikea, @weareDAVIDmad and @INGO_hamburg_ for inviting me to collaborate and film this beautiful idea! #ikea #creativity #film #craft #adsoftheworld #ikeauae

Let's walk together today, so no one fears walking alone tomorrow. The Walk – My latest short film for #InternationalWomensDay, teaming up with @StrutSafe to raise awareness about basic rights that still feel out of reach. #WomensDay #IWD2025 https://t.co/pNkT5aEKtd

It is astounding to me that this woman can say all these things, they can literally build houses in Gaza, but chanting “From the river to the sea” is genocidal! Not astounding but OUTRAGEOUS!

I'm probably going to be thinking about just the audio of Aaron Bushnell's self-immolation for the rest of my life

Why did he do it? Four major news outlets have almost the exact same headline for the self-immolation of 25-year old Aaron Bushnell. Not one of them mentions the words “Gaza” or “genocide,” the reason for Aaron’s protest, or the word “Palestine,” his last words spoken.

Aaron Bushnell Burned Himself Alive To Make You Turn Your Eyes To Gaza I watched the uncensored video of US airman Aaron Bushnell self-immolating in front of the Israeli embassy in Washington while screaming “Free Palestine”. I hesitated to watch it because I knew once I put it

More than 2,000 people formed a giant Palestinian flag with their bodies in Spain🔥 'Gaza holds on, the world rises,' shouted the crowd!

Nice one!! @AurusOfficial @authic_io 🙌🏼⭐️

GOLD Winner for Ad of the Year: Concept (Up to and including two minutes) @IKEA Proudly Second Best @weareDAVIDmad @INGO_hamburg_ #SalGordaProductions #SauloRocha #DavidKrueger #shotsawards https://t.co/end0TgMcAW

Muy grande Lola Índigo, ayer por la noche, apoyando a Jenni Hermoso y a las campeonas del mundo. #SeAcabó

https://t.co/Hlq3RrurYC

"“It’s subtle, it’s heartwarming, it’s humble and it’s honest. And its strength comes from connecting with such a human part of us, it doesn’t matter whether you’re a parent or not,” said Saulo Rocha's David Madrid.

Ikea’s celebration of being the second-best place in a household, has to be one of the most original insights I’ve seen executed in years.

Ikea products are ‘proudly second best’ in charmingly subtle ads about parenthood: https://t.co/1OmcOA1y2O

Companies may flatter themselves that they’re the hero in their brand story, but in most persuasive advertising, the customer is the hero. That’s certainly true in this Ikea campaign.

Cribs, stools, & highchairs are great, but they don’t compare to Mom and Dad. IKEA takes pride in being the 'second best' with a charming campaign collaboration between @WeareDAVIDmad & INGO Hamburg. More about @AdAge's Editor's Pick:  https://t.co/cjYjA0ZCqA

Consumer insight. Assembled in 15 seconds. 🛠️ By the lovely crew at @weareDAVIDmad for #Ikea in the Middle-East. Titled “Proudly the second best”, this campaign will resonate with so many across the 🌍 Watch ⬇️ 1/2 🧵> #Brands #Advertising #Marketing #MarketingTwitter

Absolutely adore this 'Second Best' idea for parents from IKEA

Love this campaign. Nice job, Ikea.

The. best. moment. (I'm not crying!)