Matt Haller
@matthewhaller
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Day job: Protect, enhance & promote franchising as CEO for Int’l Franchise Assn @Franchising411. Glutton 4 punishment by @ncstate @WashingtonNFL @nationals
Washington, DC
Joined May 2008
📣 The American Franchise Act is officially in the Senate. This bipartisan, bicameral legislation would provide long-overdue certainty around joint employer standards, protecting the independence of nearly 850,000 franchise small businesses across the country. Passing the AFA
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Thank you @RogerMarshallMD and @SenAngusKing for introducing this updated AFA bill that is supported by a large coalition of franchise organizations, including the @AAFD_, @cfainc and @Franchising411.
marshall.senate.gov
Senators Marshall & King Introduce Bipartisan Legislation Codifying the Future of the Joint Employer Standard
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Check out @matthewhaller's latest column in @franupdatemedia 's Multi-Unit Franchisee Magazine, writing about the significance of the American Franchise Act- a landmark achievement that has gained impressive bipartisan support, indicating the need for legislation that protects
franchising.com
The introduction of the AFA is an important milestone, but much work remains to be done
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There could be a lot of future franchisees amongst this group of Americans who are being pushed out of the workforce, but may have capital in their 401k to deploy to purchase a franchise.
BREAKING: Unemployed Americans with 4-year college degrees now make up a record 25.3% of total unemployment. The percentage has doubled since the 2008 Financial Crisis. This comes as over 1.9 million workers aged 25+ with at least a bachelor’s degree are now unemployed.
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This is essentially responsible franchising for the global set. As always @jonathanmaze does a great job breaking down two days of convos into a digestible article from industry leaders from 2 days at #GRLC2025 in Barcelona
At #GRLC2025, there were some great panel discussions w/#restaurant leaders. This one, with senior leaders from TGI Fridays, Dave's Hot Chicken and Brinker, was particularly interesting. Why expanding internationally is not a 'get rich quick scheme' https://t.co/SmbRHbp8jy
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On the heels of @realDonaldTrump speech to @McDonalds @Franchising411 this week, the @WSJ editorial page says Congress should pass @repkevinhern @RepDonDavis bipartisan American Franchise Act. @SaveLocalBiz “This regulatory ping-pong creates uncertainty that is damaging to
wsj.com
No french fries this time, but he’s trying to kill the joint-employer rule.
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There’s a reason this was the biggest applause line of the night. On behalf of America’s 850,000 franchises, thanks for protecting the franchise business model @POTUS @Franchising411
McDonald's owners cheer as @POTUS touts his termination of Obama’s infamous "Joint Employer Rule." "In other words, you were screwed... As long as I'm President, I'll always defend your right to run your own small business, and do it well."
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McDonald's owners cheer as @POTUS touts his termination of Obama’s infamous "Joint Employer Rule." "In other words, you were screwed... As long as I'm President, I'll always defend your right to run your own small business, and do it well."
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not on my bingo card, White House just dropped a @McDonalds hype vid for tonight’s meeting with franchisees “From the Golden Arches To the Golden Age”
🍟 THE TALE OF THE AMERICAN DREAM. FROM THE GOLDEN ARCHES TO THE GOLDEN AGE. TONIGHT 6PM EST. STAY TUNED.
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"Franchise owners and workers alike have paid the shutdown price, through delays in essential access to capital, federal contract business, and consumer uncertainty. Yesterday’s bipartisan vote in the U.S. Senate is an encouraging sign that the federal government may soon reopen
franchise.org
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A lot of people will claim credit, but from what I have heard, few, if any, were as integral to ending the shutdown with this deal as @SenAngusKing, who always puts himself in a position of being solutions oriented with members of both parties.
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In the past 40+ days visiting franchise businesses across the country, I’ve heard firsthand how the shutdown has hurt franchise owners, workers & future growth for @Franchising411 member brands. Glad to see a bipartisan deal to reopen the government—stability matters for Main
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Forgot to add @brianbeers @TheFranDawg @FranchiseMnA among the franchise crew it was great to see @MainStSummit !
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The @MainStSummit was a huge success. Congrats to @BrentBeshore & team for building an event with true character that meets the moment. Honored to be a part of the franchising track led by @timsweetman, and join @AlexfromFranzy to talk about the Wild West trends impacting our
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Ahead of #VeteransDay, @VetFranIFA's Wendy Kunz shares the story of @usairforce veterans Christopher and Ashante Shivers who are now serving their Louisiana community as @RitasItalianIce owners - highlighting why veterans make excellent franchisees. #FranchiseMeansLocal
franchising.com
Air Force veterans turn to franchising to serve Slidell, Louisiana, community with new Rita's location
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The @franchise_firm sponsored event at @MainStSummit was a huge success. Enjoyed spending time with @brianbeers, @matthewhaller, @shainadenny, @TRUmav, @KHendersonCo, @RandBusiness, @TimLovettTurf, @AaronHarperCEO and more. The Summit ops team is amazing. Kudos to all of you.
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It was an honor to meet with Vice President @JDVance in his office at @WhiteHouse today with franchisees from across the country. From the tax law, to protecting the joint employer rule, the support for #franchising in this administration will help the next generation of
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@Wendys 🍟You can love fries and franchises. 🔥 https://t.co/clRLh6CyR5
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Too few take the time to understand how franchising actually works. It’s easy to blame the suppliers, but ultimately a founder that **thinks** they want to franchise must understand the fundamentals of the business model, and make the investment in educating themselves. These
franchise.org
Great summary of how the franchise industry works. Once you fully understand this dynamic, the way things operate today start to make sense
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📍 Franchise Means Local: Clement’s Story “I traded Navy systems for smoothies, and I’ve never looked back.” For Clement, franchising turned experience and service into small business ownership with purpose. Clement's Tropical Smoothie Cafés are more than businesses. They’re
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