Lizzy Foo Kune 🏄♀️📊
@lizzyfookune
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VP Analyst and co-lead of the @Gartner_Inc Futures Lab. I cover customer data (#cdp), mktg analytics, martech. I am a Mom! @Wellesley/@medialab alumna. Ⓐ▼▲ Ⓐ▼▲
Corpus Christi, TX, USA
Joined December 2010
Our new @Gartner_inc #martech survey found that folks use just 42% of their stack’s capabilities - a 16% decline in two years. Read more here: https://t.co/JkTT2rIRiJ
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Our 5 Futurist Mindsets, featured in @marketingdive
CMOs that can make decisions under uncertainty gain a competitive advantage according to #GartnerMKTG analyst @lizzyfookune. Read her @marketingdive byline on how CMOs can adopt the mindset of a futurist here. #MarketingStrategy #CMO
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We hope you enjoyed Day 1 of #GartnerMKTG. Highlights from the day include: ✅ Opening keynote ✅ 2023 CMO Spend Survey ✅ 5 ways to advertise under adversity ✅ Creating a compelling narrative on the impact of #marketing Learn more: https://t.co/TiNvFY1DJV
#CMO
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Are you headed to Denver for Gartner Marketing Symposium/Xpo? Check out these 6 steps to take before you arrive 👇 Want to see what is in store for this year's conference? View the full conference experience now: https://t.co/JlyXaaQZQL
#GartnerMKTG #CMO
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Join me TOMORROW, May 3 at 10:00 am ET for an exclusive #GartnerLive on #marketing disruptions, rethinking customer obsession and breaking out of the cycle of more. Follow Gartner to tune in live: https://t.co/XRY5uY08O6
#GartnerMKTG #CMO
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I miss when folks did #MusicMonday.
open.spotify.com
Johnny Hodges · The Complete Verve Small Sessions 1956 - 1961 · Song · 2011
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I'm getting dressed up and leaving the soft pants at home for this, and you should too!
gartner.com
Join us at the Gartner Marketing Symposium/Xpo™ 2026 conference in Denver, where CMOs and marketing leaders learn how to lead a successful marketing strategy for growth.
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I published this "return-on-effort" exercise like five years ago and still regularly attempt to triage life in a similar fashion. #LifeatGartner
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Are you ready for machine customers? Don’t miss this!
Billions of Machine Customers are headed your way. Will you be ready? Free Webinar on February 16th 11a EST Your Next Growth Opportunity: Machine Customers https://t.co/9H5a0PgWwF Join @MarkRaskino and me as we talk about our new book When Machines Become Customers.
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Lizzy Foo Kune, VP and Analyst at Gartner, explains two approaches to customer data collection. Learn more here: https://t.co/M0TAMAF2Xt Interested in hearing more from Lizzy Foo Kune? She is speaking at #IP2023 on Feb 7 and you can get access to her session by registering today.
adexchanger.com
A probabilistic, iterative model like the digital twin of the customer (DToC) may be a more useful way to predict consumer behavior during uncertain times.
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Shared some insight about how CMOs can plan for digital twins of the customer when managing their organizations' first-party data collection in today’s @adexchanger: https://t.co/piKqmnqgDv. Tune into my session at #IP2023 for more!
adexchanger.com
A probabilistic, iterative model like the digital twin of the customer (DToC) may be a more useful way to predict consumer behavior during uncertain times.
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2023, getting off to a good start. Maybe it’s the year where we put people at the center of the decision in what #customerdata are collected and how they’re used. via @NYTimes
nytimes.com
The decision is one of the most consequential issued under the E.U.’s landmark data-protection law and creates a new business headwind for the social media giant.
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Eagerly anticipating academia's take on issues in customer data, adtech, and privacy at #privacycon22 today... ☕️
FTC’s seventh PrivacyCon starts today at 9am ET. Follow #PrivacyCon22 to tune into the discussion! More:
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Tonight’s dinner plan: Pulled pork with a side of education for a 4 year-old of what capex and opex are. 📉 Follow me for more great #parenting tips.
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My coauthor Joe Mariano and I are pleased to announce the 1st of 4 Orlando #GartnerSYM Socks MQs! This is the Platforms #SocksMQ with @salesforce @trailhead @tableau @ServiceNow @SlackHQ @Microsoft @Workday @googlechrome @MuleSoft @SalesCloud Congrats! ✨🧦
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Come have lunch with @marty_resnick and I before the end of @Gartner_SYM! We’re talking #Metaverse at 12:30 on the Future Directions Stage in the Xpo. #GartnerSYM
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👓Sci-fi prototyping at a #GartnerSYM? You heard that right! Join @marty_resnick and our colleagues TODAY at 12:40 at the Future Directions Stage @Gartner_SYM.
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